Enterpreneurship. How Le Pain Quotidien Makes it in Moscow.

Januar 4th, 2012 • Brands, Experimental
Tags: Brands, Enterpreneurship, Food, Le Pain Quotidien, Moscow, Russia, Truth, World

Le Pain Quotidien, the bakery-café brand founded in Brussels in 1990, is well-known in London, France and New York, but few realize it’s a hit in Russia, where the premium bakery is a go-to for expats and upscale residents in Moscow. This footage from brandchannel explains the challenges such a brand faces when entering one of the most exciting markets in the world: Russia. Or to be more precise: Moscow.

How to position Ice Cream like a Boss: “You want nutrition, eat carrots”.

September 22nd, 2011 • Ads, Brands, We like
Tags: Ads, Cool, Copy, Copywriting, Creativity, Food, Funny, intelligent, World

I just stumbled upon this perfect example of a great copy text. After years of working as a copywriter (in my previous life) I still have a lot of respect for the few who are able to write such an intelligent, bold, entertaining text. A no-bullshit text that positions this ice cream as the fat, unhealthy, very delicious product that it is. Well done! Congratulations Wisconsin for this ice cream and congratulations for the copywriter (who was probably the van owner).

Please zoom in if you are too old to read the text below.

Andes Teletransporter. The liberation of Men has begun.

Januar 22nd, 2010 • Ads, Ideas, We like
Tags: Ads, Beer, Brands, Cool, Creativity, Food, Funny, Ideas, Insights, We like

Davaidavai is not so much into blogging about stuff that you will read anywhere else…as long as you can operate twitter. No iSlate, no Coke Happiness Machine, no google buys XYZ here.

But this little campaign here is surprisingly still pretty unknown and it will surely run for a couple of Lions. The Andes Teletransporter Idea is based on a more than simple insight and translates it into a cool, funny mechanism for the Argentinian beer brand.

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