Posts Tagged ‘Fans’
Nope. I still won’t upload a video to your campaign site.
September 7th, 2010 • 2 comments We like
Tags: Advertising, Cool, Diagram, Fans, Funny, Ideas, Incentives, Strategy, Trends, Truth, visual, We like, World
Here we go again with a chart. But a good one.
You know the rules – you are sitting in a meeting with a bunch of other marketing blokes (and possibly the client) and all of you pretend the pork meat/washing powder/light bulb/whatever thay you are trying to sell is interesting in regards to the campaign/viral superhit/Facebook page you want to come up with. Bad news, it almost never is.
Just in case any of your colleagues starts to promote his fantastic idea to engage urban hipsters to record this video and upload it to your light bulb website using an Augmented Reality app, simply point to the chart below. It actually says one thing – few people are really interested in marketing. Well…almost no one. Some of your target group might really be deep into sneakers. But honestly…almost no one will become a fan of the sausage you are trying to sell – except if you have a really great idea or bribe them. Your choice.
This simple truth is closely related to this ‘letter to all of advertising and marketing.’ Genius that is. And as I just found out, it both comes from a London-based agency called SellSell. I like them.
Coke. Let Fans Be First.
Februar 16th, 2010 • Brands, Social, Strategy
Tags: Brands, coke, Experimental, Fans, Lifestyle, Presentation, Social Influence Marketing, Strategy, Trends, visual
As my everyday work revolves around modelling a brand’s reaction to the social revolution it’s particularly interesting to watch big established companies opening up. It’s simple to socialize threadless or Zappos (well they are social from the start) but how about the big players? How about Coke – the stereotype of a modern brand. How do they react on the active user after having spent zillions of ad dollars for more than 100 years.
This deck describes Coke’s approach to social. ‘Fans first’ is a deck by Coke’s Group Director of Interactive Marketing Michael Donnelly – a man who is well known for trying out new things. Even though I do not agree with Culture Buzz’ claim “this deck tells all“, it at least defines a new, broad social ecosystem for Coke. An ecosystem in which a brand has to follow its users instead of the other way around. Personally that’s my key takeway from these slides.
And here is the deck – Coke. ‘Fans First’
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