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Post tags: 3D, Cool, Creativity, Experimental, Funny, Hack, japan, Kinect, prank, Tech, visual, World

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Post tags: Agencies, Cats, Cool, Experimental, Funny, Pink Pony, Viral

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I don’t want to say much more. Just one thing. Gamification is not about badges and check-ins. Traditional playful, interactive metaphors have been around since the 1990s. But even two decades later I know of few platforms which are as much fun as this one.

Check out his 22 simple, playful video examples and start playing with Selfcontrolfreak.

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Post tags: Amsterdam, Cool, Creativity, Experimental, Funny, Gaming, intelligent, Pechakuchanight, People, selfcontrolfreak, Tech, video, visual, We like

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(...)
Read the rest of Anrealage. An 8-Bit Showroom in Tokyo. (2 words)

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Post tags: anrealage, Cool, Creativity, Design, diesign, Experimental, Fashion, Ideas, japan, Kunihiko Morinaga, Lifestyle, People, Presentation, Retail, tokyo, visual, World

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Duck Tron from Ryactive on Vimeo.

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Post tags: Ads, Cool, Creativity, Duct Tape, Experimental, Funny, Meme, Memes, Tron, TV, visual

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The thing which has just been announced as a new technical standard by the IEEE (Institute of Electrical and Electronics Engineers) will probably really be a revolution. But instead of giving this thing a really cool name they called it ‘WRAN’. Or to make it even more cryptic: 802.22.

‘WRAN’ stands for ‘Wireless Regional Area Network’. It basically takes the idea of your WLAN at home one step – or more – further and offers wireless internet access in an area up to 62miles/100km wide. We are talking about 12,000 Square Miles aka a lot. (via PCMasters)

As far as I understand this means we are getting one giant leap closer to Internet wherever we go. The potential implications of this new standard are absolutely breathtaking – just think about the challenge for Mobile carriers as well.

But anyway. It is good to see that there is absolutely no need to revise my stereotype of Engineers. You guys have possibly just invented one of the greatest technical solutions of our time and you call it “802.22″? Seriously IEEE: What the Fuck? This could have been the greatest product announcement since sliced bread. But you ruin it because you name it like a species of Alien Bacteria.

If you want to check out more of the IEEE’s fancy marketing concepts go check out their ‘Product page‘or the Wikipedia article.

It could have been good.

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Post tags: 802.22, Cool, Experimental, IEEE, innovation, Tech, Tools, Trends, WLAN, World, WRAN

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Exit Deutschland is an organisation that tries to help members of the fascist scene to leave their (quite often very violent) peer group. In order to get their message across they just designed a very smart ‘Trojan Shirt’.

For the 9th time Germany’s right wing NPD party was allowed to stage a festival called ‘Rock fuer Deutschland’. Members of Exit Deutschland dressed up as Nazis and passed 250 of their shirts to Festival visitors. The idea: The shirt actually looks like stuff any Fascist likes (‘Hardcore Rebels. Nationalistic and free’ + skull). But once the guys came home after the Festival and washed their shirts the shirt revealed a different message: ‘What your T-shirt can do, so can you – we’ll help you break with right-wing extremism’ + a contact number for Exit Deutschland.

24 hours after the Festival NPD watchdogs sent out SMS warnings to the festival guests. 250 out of 600 guests got a T-Shirt.

Well done Exit. At last one ‘Trojan marketing concept’ with a Political attitude. Learn more on their site and like them on Facebook. (via Happyschnitzel)

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Post tags: Cool, Creativity, Exit, Experimental, Funny, Germany, Ideas, People, Politics, visual, We like

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Jumio Netswipe is different. Sounds like just another startup that…connects you with your friends/let’s you check in to dog poo. But it’s actually extremely purposeful. It’s the first Creditcard payment provider that scans your card via webcam. And yes, I think this really is pretty cool and can potentially be used in the future.

Jumio introduces Netswipe from Jumio Inc. on Vimeo.

via Netzwertig

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WOB was/is the name of my first employer/agency. And before anyone asks: Yes, Werbung und Organisationsberatung sounds awfully German. But I still think this dedicated B2B agency from the south of Germany is one of the most professional agency brands I ever worked for. B2B is tough. B2B is rarely considered as cool. And even though marketing Supply Chain Management Software or Nanotech solutions is definitely not for everyone, I am still happy I took my first steps in the agency world as part of the team from Viernheim (yes, Viernheim). It was one of the best ‘schools’ for a young marketing guy like me.

Back in the days when I realized I am better in copywriting than in Project Management there was one guy who thought I might be right. Steffen Herbold is Creative Director at WOB (pretty much since God created the Earth). He is a great copywriter, a very, very smart man, and he is one of the people I definitely do not meet as often as I should.

I kind of rediscovered Steffen (sorry Steffen) two years ago. After not being in contact for a while, we connected on Facebook and hold a steady dialogue since then. I was really interested to find out about how a dedicated B2B agency like WOB perceives the challenges by the Digital revolution in general and the social web in particular. And Steffen was so nice to answer a couple of questions. I am sure if you leave a comment he will gladly answer your questions as well.

Hi Steffen. Which role does Social Media play for a B2B agency like WOB nowadays?
A big one.

How different are B2B and B2C in this regard?
Well, obviously buying a chocolate bar and a ERP software have absolutely nothing in common. Apart from one thing: There are emotions involved. But whereas the purchasing processes of FMCG’s are individual and impulsive by nature, the buying process in a btob context is collective and reflected – so it is no wonder that these differences become manifest in social media too. I would put it this way: In b2c social media are capable of creating something like a “virtual nearness” between a brand and its target group, in b2b they’re an adequate tool to truly deepen existing relationships. You might as well say: b2c is brilliant flirting, b2b is serious marriage.
(...)
Read the rest of 15 Years Later. A Conversation with my first Creative Director, Steffen Herbold. (817 words)