Absolut. NY-Z.

März 26th, 2010 • View Comments Underway
Tags: Absolut, Brands, Cool, Event, Facebook, Jay-Z, Lifestyle, Live, Madison Square Garden, Music, NYC, Social Networks, Underway, Viral, We like

There are only few brands in this world to consistently communicate and cooperate on such a high level as Absolut. Actually stuck in a low interest market with a completely generic product But it manages to bring the Arrr back into Marketing. Its success formula is simple: Intertwine local places and artists and stage the brand as enabler in the background. For its current sponsorship of Absolut’s Concert Series (in tandem with TBWA\Chiat\Day), the brand is cooperating with the notorious Jay-Z.

This week ABSOLUT Concert launched “NY-Z”, a 17-minute online film and lovechild of director Danny Clinch. Through a partnership with Madison Square Garden and Jay-Z, the brand follows the hiphop star in the days leading up to his 9/11 benefit concert. He reflects on his life in a candid, Sinatra-esque way that kind of reminds us of “Fade to Black,” the documentary film Jay-Z did in 2004 during his “The Black Album” tour. (via Culture-Buzz)

The mentioned video is the highlight feature of Absolut’s Facebook page. And yes, it is exclusive, cool and stages the brand more than well. Plus I really like the video personally since I had the pleasure to see Jay-Z at Madison Square Garden NYC last week as surprise guest for Alicia Key’s concert. A convincing presentation and well tuned interaction of story and platforms. Cool, Absolut NY-Z.

Whatever. Remix something somewhere somehow.

September 4th, 2009 • View Comments Events, Ideas
Tags: Creativity, Event, Experimental, Funny, Lifestyle, Live, Location, Mashup, Music, World

Okay, this is maximum idiotic. Jesse Stills has created this piece of Remix-Mashup-Ambient-Locationbased-GPS-Whatever to do something. I don’t know what it does. But it is digital and weird. (Via Createdigitalmusic)

GPS Beatmap from Jesse Stiles on Vimeo.

Event. Digital Strategy Workshop in Frankfurt.

Juli 21st, 2009 • View Comments Events
Tags: Event, Strategy, Workshop

As we watch digital media becoming vital for today’s marketing, one key question generally still seems to be unsolved: What is digitial planning? How do we define it? In how far is it different to classic planning in classic agencies? Together with a couple of colleagues who work in major digital agencies or as freelancers, we will try to answer this question.

On August 14th/15th, 2009 we will hold a workshop for senior planners from classic ad agencies in Frankfurt, Germany. The topic is “Strategic Planning for Digital Media” and the workshop will take place at Leo Burnett‘s office in Frankfurt. Hurry up to save your place for the workshop. Only 30 planners will be able to take part. Follow this link to find out more (in German)…