Spread the Word. The Morning Line comes to Vienna.

Mai 19th, 2011 • 1 comment People, Underway
Tags: Architecture, Art, Electronica, Event, Music, personal, TheMorningLine, TML, Vienna, Wien, World

A while ago a good friend of mine introduced me to Francesca von Habsburg, a very energetic art curator from Vienna. Francesca is the leading figure behind the world famous Thyssen-Bornemisza Art foundation (TB A 21) which is currently busily preparing one of their most ambitious art events ever: ‘The Morning Line’ in Vienna.

Photo Copyright: Hertha Hurnaus / T-B A21

‘The Morning Line’ is both, a platform for contemporary music and composition and a public art structure. After last year’s event in Istanbul Francesca’s team is now building the new music pavillon right in the heart of Austria’s capital at Schwarzenbergplatz. With a height of 8 meter and a length of 20 meter the 20 ton aluminum structure will serve as a spatial pavillion for a fantastic electronic sound festival which starts on June 7 and ends on June 10. The actual structure will stay Vienna’s attraction until November 20.

Equipped with one of the best sound systems in the world The Morning Line will then serve as a sound pavillon for some of the most prolific contemporary electronic artists. Among them Alexej Borisov (Russia), Tommi Grönlund & Petteri Nisunen (Finland), Christian Fennesz (Austria), Carsten Nicolai (Germany) and many others.

Why am I recommending this event? Well first and foremost because I think it is going to be a fantastic live experience. And secondly because my concept & design partner Marta and I supported the guys from TB A 21 a bit to make it become the success that it is hopefully going to be. If you want to read more about it, check out this article on Vice Magazine and this article on HUGO CREATE.

And now: Make sure you attend this great event in live contemporary music from June 7 – 10 in Vienna. Like The Morning Line on Facebook , learn more on Last.FM and of course on the website of TB A 21.

Absolut. NY-Z.

März 26th, 2010 • Underway
Tags: Absolut, Brands, Cool, Event, Facebook, Jay-Z, Lifestyle, Live, Madison Square Garden, Music, NYC, Social Networks, Underway, Viral, We like

There are only few brands in this world to consistently communicate and cooperate on such a high level as Absolut. Actually stuck in a low interest market with a completely generic product But it manages to bring the Arrr back into Marketing. Its success formula is simple: Intertwine local places and artists and stage the brand as enabler in the background. For its current sponsorship of Absolut’s Concert Series (in tandem with TBWA\Chiat\Day), the brand is cooperating with the notorious Jay-Z.

This week ABSOLUT Concert launched “NY-Z”, a 17-minute online film and lovechild of director Danny Clinch. Through a partnership with Madison Square Garden and Jay-Z, the brand follows the hiphop star in the days leading up to his 9/11 benefit concert. He reflects on his life in a candid, Sinatra-esque way that kind of reminds us of “Fade to Black,” the documentary film Jay-Z did in 2004 during his “The Black Album” tour. (via Culture-Buzz)

The mentioned video is the highlight feature of Absolut’s Facebook page. And yes, it is exclusive, cool and stages the brand more than well. Plus I really like the video personally since I had the pleasure to see Jay-Z at Madison Square Garden NYC last week as surprise guest for Alicia Key’s concert. A convincing presentation and well tuned interaction of story and platforms. Cool, Absolut NY-Z.

Whatever. Remix something somewhere somehow.

September 4th, 2009 • 4 comments Events, Ideas
Tags: Creativity, Event, Experimental, Funny, Lifestyle, Live, Location, Mashup, Music, World

Okay, this is maximum idiotic. Jesse Stills has created this piece of Remix-Mashup-Ambient-Locationbased-GPS-Whatever to do something. I don’t know what it does. But it is digital and weird. (Via Createdigitalmusic)

GPS Beatmap from Jesse Stiles on Vimeo.

Event. Digital Strategy Workshop in Frankfurt.

Juli 21st, 2009 • Events
Tags: Event, Strategy, Workshop

As we watch digital media becoming vital for today’s marketing, one key question generally still seems to be unsolved: What is digitial planning? How do we define it? In how far is it different to classic planning in classic agencies? Together with a couple of colleagues who work in major digital agencies or as freelancers, we will try to answer this question.

On August 14th/15th, 2009 we will hold a workshop for senior planners from classic ad agencies in Frankfurt, Germany. The topic is “Strategic Planning for Digital Media” and the workshop will take place at Leo Burnett‘s office in Frankfurt. Hurry up to save your place for the workshop. Only 30 planners will be able to take part. Follow this link to find out more (in German)…