Poets and Quants. How Brand People Can Learn to Love Big Data.

Februar 22nd, 2012 • 1 comment Brands, Data, Strategy
Tags: data, euro rscg, Ideas, Insights, Presentation, Strategy, Truth

Okay, I have seen a lot of bla bla on Slideshare. “Poets and Quants” is a great exception. Euro RSCG Chief Strategy Officer Tom Morton has created this extremely smart deck that tries to answer the question how Brand People Can Learn to Love Big Data. Thanks to Ben Malbon for the link.

“Big data is shifting the balance of power between the creative ’poets’ of the communications industry and the more analytical ’quants’. Yet there is still a big role for creative minded people in a Big Data world. A lateral, humanistic view on Big Data yields better, more insightful truths, and data can be fuel for creative development. Here’s how.”

Before you start: Slide 17 is officially the truest slide on the Planet.

Canal+. Never underestimate the Power of a good story.

Oktober 6th, 2009 • 1 comment Ads, We like
Tags: Ads, Brands, Cool, euro rscg, Funny, TV, We like

What a beautiful and funny ad for French Canal+, realized byEuro RSCG, Paris. It’s completely…like…1.0…but definitely good fun. Never underestimate the power of a good story (via Ibelieveinadv 6 Creative Criminals).