engagementDB. Altimeter’s social business compendium.

Oktober 19th, 2009 • Allgemein
Tags: altimetergroup, Brands, Business, Diagram, engagmentdb, Presentation, Reports, Social Business Design, Social Influence Marketing, Strategy, Tools

Actually I am pretty well informed of what’s happening in the wild, wild world. The fact that altimetergroup published this fantastic project without me knowing it for months can only be explained through my vacations (at least I hope, otherwise I would have to reconfigure my Feedreader).

Engagementdb gives an overview about brands in Social Media. Currently it comes with two key features: A very handy, insightful diagram, which dynamically positions brands in regard to their engagement intensity and platform distribution. Additionally the findings of altimeter concerning brands in the social web are put down in the engagementdb study. In addition to the live assets altimeter wants to build up on its core finding and asks users to integrate ‘their’ social brand assets. The goal: to build a comprehensive overview of the market.

To sum it up: Even for altimeter this looks like a challenging project. But it’s definitely worth a look for everyone who works in nowaday’s Social Business.