Amsterdam DNA. City History Goes 3D.

Januar 5th, 2012 • Display, Events
Tags: 3D, Agencies, Amsterdam, Culture, Display, Events, history, museum, Netherlands, PlusOne, Presentation, World

As an Amsterdamer by choice I can hardly imagine anybody without a certain trace of local pride when it comes to this wonderful city. No matter if you live here for two weeks or your whole life: the citizens of Amsterdam know in what an exciting place rich in history they live.

Amsterdam DNA is a new exhibition in the Amsterdam Museum that takes the spectator on a three-dimensional 45-minute journey through the history of the City. The versatile story of the city is presented in seven intriguing films produced by PlusOne Amsterdam.

The first film is called Revolt. And it deals with the city’s struggle for freedom after the middle-ages. I am looking forward to the exhibition. Well done Guys.

Amsterdam DNA – Revolt from PlusOne on Vimeo.

Yahoo’s Bus Stop Derby. Digital Out of Home Galore.

Dezember 7th, 2010 • 1 comment Brands, Experimental, Social
Tags: Brands, Campaign, Cool, Display, Experimental, Games, Gaming, Media, Out of Home, Tech, Touch, We like, yahoo

Traditional brands go digital? Well, it’s vice versa as well. After Foursquare has taken over Times Square Yahoo now goes local with this nice and engaging idea – the Yahoo Bus Stop Derby. In this two-month challenge 20 bus stops (unfortunately all of them in S.F.) are turned into social gaming hubs with interactive 72-inch touch screens. The winner wins the ‘world’s biggest neighbourhood party with OK Go’. To be honest, I get sick by these kind of incentives starting with ‘the world’s biggest XYZ’. But I think Yahoo made a good job in bringing a casual digital gaming experience into reality…what do you think?

(via adverblog)

Helge Tennø. Brands in the digital media environment.

Oktober 22nd, 2010 • Brands, Media, People
Tags: Brands, Business, Cool, Display, Helge Tennø, Media, Prediction, Presentation, Strategy, Trends, Truth, visual

I am a fan of Helge Tennø‘s presentations. Helge is a very insightful planner at Scandinavian Design Group and he blogs on 180360720.  Nevertheless there is a massive flaw in his decks. They are definitely too well designed. The pure beauty of his decks sometimes covers their insights. Please Helge, do me favor and integrate more cliparts (wizards and stuff) to avoid distraction.

His latest deck is about the future of media brands in a digital age. Helge’s claim: Media companies need to understand the value of their direct relationship with the reader. And how they, by collaborating with commercial companies, can grow and extend this value and monetize it. Simply because display advertising is not relevant anymore and there is no way they can survive the traditional way.

Absolut. Wallpapering Italy.

Juni 10th, 2010 • Brands, Display, Media
Tags: Absolut, Ads, Art, Brands, Cool, Creativity, Display, Experimental, Ideas, Italy, Lifestyle, Media, Out of Home, Outdoor, visual, We like, World

There are a few brands in this world that simply know how to stage themselves. Absolut doublessly is one of them. Check out ‘Absolut Wallpaper’, a wonderful revision of Modern Art by Ron English. This is currently on display in Rome and Milan. Thanks to PSFK and Wooster Collective for the link.

Rome

Milan

Digital Creative. The Anatomy of Persuasiveness.

April 20th, 2010 • Display
Tags: Ads, Advertising, Agencies, Banner, Creativity, Display, Ideas, Philosophy, Presentation, Trends, Truth, visual

Even though I don’t agree with the premise of this deck by Soap (“display rocks”), it contains a couple of very true thoughts about digital. Or, to be more precise, six foundations of what turns digital superior to more than a challenger of traditional advertising.