Social Activation. An Overview about U.S. Grocery Chains.

Juli 8th, 2010 • 1 comment Brands, Business, Social
Tags: Brands, Business, Diagram, Facebook, Groceries, Social Media, Twitter, US, USA, visual

First up, I hate info visual wallpapers. They just seem to pop up everywhere and there is nothing which has not yet been transferred into an info visual of some sort. But there also are the good ones.

The following diagram by Pace Communications gives a good, brief overview about fans and followers of U.S. grocery chains. No doubt, this is quite a specialized market. Nevertheless you can spot the relevance of Facebook and Twitter (in comparison to Youtube and Flickr) for these major companies – with Walmart and Wholefood being frontrunners here. At least as long as you accept fans and followers as indicators of social activation.

Roger Wilco. The Tenets of Digital Strategy.

Juni 10th, 2010 • 2 comments Strategy
Tags: Diagram, Ideas, Philosophy, Social Influence Marketing, Strategy, Truth, We like, World

After trying to define the difference between traditional and digital strategy (if there is any) I still have no perfect answer. This sketch by Mike takes us at least one step closer to a solution of the problem.

Thanks to Mike Arauz, Via We are Social.

Update. The ‘Social Media Revolution’ Strikes Back.

Mai 9th, 2010 • Social, Social Business, Trends
Tags: Cool, Creativity, Diagram, diagrams, Figures, Funny, Future, Media, Prediction, Social, Social Influence Marketing, Social Media, Social Networks, Tools, Trends, visual, World

I love good info visualizations. But I hate social media info graphics. There are just too many of it. Nevertheless I like this little movie. It is called “Social Media Revolution 2″ and it is an update to its very successful predecessor which flooded twitter half a year ago. Now with updated statistics and images. Created by author Erik Qualman and based on the #1 Best Selling book Socialnomics. Enjoy.

Mobile Browsers. Worldwide Market Share.

Mai 3rd, 2010 • 1 comment Business, Mobile, Trends
Tags: Browser, Business, Diagram, Mobile, Trends, World

Thank the guys from icrossing.co.uk and Visual Loop for this handy, little overview chart about the mobile browser market share. Personally I would have enjoyed more detailed information about the browser market share in North Korea right now. But you cannot get anything you want at once…

Check out the big map here.

Agencies. The Industry’s Family Tree 2010 is out.

April 26th, 2010 • Brands, Business, Strategy
Tags: 2010, Agencies, Brands, Business, Diagram, List, Strategy, Trends, visual, visualization, World

You are working for a network agency? You were part of one or the other merger? Time to zoom out and locate you on ad age’s annual agency family tree. The statistical compendium lists the big players, specialized agencies, compares winners and losers. And just like last year it offers a perfect overview about the state of the marketing industry worldwide. To help you locate your agency you can download the whole tree as pdf or get into it as navigatable map. The 2010 issue was just published. So go check it out.

By the way. Congratulations to my employer. Razorfish has just become the largest digital agency in the U.S. by revenues.

Heineken. So, can I buy you a drink?

April 23rd, 2010 • 4 comments Ads
Tags: Ads, Beer, Brands, Cool, Creativity, Diagram, Funny, Heineken, Ideas, Print, visual, We like

Good Information Design is an extremely challenging task. Nevertheless the web community’s enthusiasm to press every figure they could get their hands on, into a colorful info visualization got a little bit annoying, lately. For a couple of weeks it seemed as if no piece of data about the Social Web, Twitter or other Natural Disasters could just exist without being pressed into a statistical wallpaper.

Now, after this piece of info visualization has become as cool as running around in Ed Hardy wear it is time for the wallpaper’s successor – let’s get back to the classic process flow. ‘So you need a Typeface‘ kicked it off. Next is Heineken with this brilliant and absolutely important process flow which I found on ‘ads of the world‘. It’s obviously a creative experiment by Miami Ad School. Anyway, well done. Print can be good sometimes.

And I will now stop blogging about print for a while. I promise.

Read more »

Media. The Anatomy of Digital Platforms.

April 11th, 2010 • Allgemein
Tags: Brainfood, Cool, david armano, Diagram, edelman, Media, Microsoft, Philosophy, Presentation, Strategy, visual, World

David Armano seems to stay true to his roots as the social web’s best info visualizer. His endless stream of useful sketches about the web has explained the terms paid, owned and earned media earlier. But I really like this graphic from his new employer Edelman Digital…simply because it’s very easily understandable and I will now use it in my own decks.

Via Visual Loop

Facebook. Killing them not so softly.

April 9th, 2010 • 1 comment Social
Tags: Business, Diagram, Facebook, Future, Prediction, Social, Social Influence Marketing, Social Networks, Strategy, Trends, World

Just a quick one. It’s absolutely no secret that Facebook is turning into the No 1 platform for interaction worldwide. But it is more than that. Facebook literally kills its competitors. This is Businessinsider’s Chart of the Day based on fresh comscore figures. And it is pretty obvious what is happening here…

Dear Forrester. No, We Are Not Going to Die.

März 29th, 2010 • 2 comments Business, Strategy
Tags: Adaptation Marketing, Agencies, Brands, Business, Diagram, Forrester, Future, Ideas, Industry, Reports, Social Business Design, Strategy, Trends, Truth, World

Since Digital has initiated the revolution in Marketing the question for the ‘Agency of the Future’ has almost become an Internet Meme. Pretty much every agency around claims to have found the recipe. That’s in fact no very surprising. Over the time the already-complex agency-marketer relationship has been significantly altered by factors such as the recession and the rise of social media. With brands and agencies stumbling into the real time web and over interacting customers (OMFG!) the key question is obvious: Whose agency future is it anyway?

The challenge

In their late Forrester report about ‘The Future of Agency Relationships‘ Dave Frankland, Sean Corcoran, and Vidya Drego have tried to define a CMO’s challenges and their criteria catalogue when it comes to choosing an Agency of Record – a highly complex task. Agencies have always managed to adopt to changes. There were many paradigm shifts from the ad sales era of the early 19th century to our wired reality. Nevertheless agencies (or similar institutions) managed to offer services which were relevant enough. Today, once more, agencies are faced with new requirements in what they are supposed to deliver:

That may not exactly sound completely new. But it is quite interesting to ask which agency model might be able to accept these challenges.

Read more »

The Truth. God and Tufte hate your ugly Charts.

März 22nd, 2010 • Allgemein
Tags: Diagram, Funny, kittens, Philosophy, Powerpoint, Truth, visualization, World

Twenty years after the invention of Powerpoint and two weeks after Edward Tufte has been appointed to become Obama’s Presidential advisor there is only one thing left to say…and I hope you remember it before you merge Comic Sans Headlines and Smart Art next time. Understand it as a warning.

Thanks to Mark Goetz for the idea. I found the link via Flowing Data.