Nope. I still won’t upload a video to your campaign site.

September 7th, 2010 • View Comments We like
Tags: Advertising, Cool, Diagram, Fans, Funny, Ideas, Incentives, Strategy, Trends, Truth, visual, We like, World

Here we go again with a chart. But a good one.

You know the rules – you are sitting in a meeting with a bunch of other marketing blokes (and possibly the client) and all of you pretend the pork meat/washing powder/light bulb/whatever thay you are trying to sell is interesting in regards to the campaign/viral superhit/Facebook page you want to come up with. Bad news, it almost never is.

Just in case any of your colleagues starts to promote his fantastic idea to engage urban hipsters to record this video and upload it to your light bulb website using an Augmented Reality app, simply point to the chart below. It actually says one thing – few people are really interested in marketing. Well…almost no one. Some of your target group might really be deep into sneakers. But honestly…almost no one will become a fan of the sausage you are trying to sell – except if you have a really great idea or bribe them. Your choice.

This simple truth is closely related to this ‘letter to all of advertising and marketing.’ Genius that is. And as I just found out, it both comes from a London-based agency called SellSell. I like them.

Maslow Revisited. The Hierarchy of Internet Needs.

Juli 23rd, 2010 • View Comments Allgemein
Tags: Diagram, Funny, Truth, visual, World

In his 1943 paper ‘A Theory of Human Motivation’ Abraham Maslow presented the hierarchy of needs for the first time. His hierarchy of needs describes the most basic requirements of a human being, commonly shaped as a pyramid. It was finally featured in his 1954 book ‘Motivation and Personality’. Thanks to Pleated Jeans we have now a contemporary definition of Maslow’s concept – Maslow’s hierarchy of internet needs.

Thanks so much, Pleated Jeans. No really. Thanks.

Social Activation. An Overview about U.S. Grocery Chains.

Juli 8th, 2010 • View Comments Brands, Business, Social
Tags: Brands, Business, Diagram, Facebook, Groceries, Social Media, Twitter, US, USA, visual

First up, I hate info visual wallpapers. They just seem to pop up everywhere and there is nothing which has not yet been transferred into an info visual of some sort. But there also are the good ones.

The following diagram by Pace Communications gives a good, brief overview about fans and followers of U.S. grocery chains. No doubt, this is quite a specialized market. Nevertheless you can spot the relevance of Facebook and Twitter (in comparison to Youtube and Flickr) for these major companies – with Walmart and Wholefood being frontrunners here. At least as long as you accept fans and followers as indicators of social activation.

Roger Wilco. The Tenets of Digital Strategy.

Juni 10th, 2010 • View Comments Strategy
Tags: Diagram, Ideas, Philosophy, Social Influence Marketing, Strategy, Truth, We like, World

After trying to define the difference between traditional and digital strategy (if there is any) I still have no perfect answer. This sketch by Mike takes us at least one step closer to a solution of the problem.

Thanks to Mike Arauz, Via We are Social.

Update. The ‘Social Media Revolution’ Strikes Back.

Mai 9th, 2010 • View Comments Social, Social Business, Trends
Tags: Cool, Creativity, Diagram, diagrams, Figures, Funny, Future, Media, Prediction, Social, Social Influence Marketing, Social Media, Social Networks, Tools, Trends, visual, World

I love good info visualizations. But I hate social media info graphics. There are just too many of it. Nevertheless I like this little movie. It is called “Social Media Revolution 2″ and it is an update to its very successful predecessor which flooded twitter half a year ago. Now with updated statistics and images. Created by author Erik Qualman and based on the #1 Best Selling book Socialnomics. Enjoy.

Mobile Browsers. Worldwide Market Share.

Mai 3rd, 2010 • View Comments Business, Mobile, Trends
Tags: Browser, Business, Diagram, Mobile, Trends, World

Thank the guys from icrossing.co.uk and Visual Loop for this handy, little overview chart about the mobile browser market share. Personally I would have enjoyed more detailed information about the browser market share in North Korea right now. But you cannot get anything you want at once…

Check out the big map here.

Agencies. The Industry’s Family Tree 2010 is out.

April 26th, 2010 • View Comments Brands, Business, Strategy
Tags: 2010, Agencies, Brands, Business, Diagram, List, Strategy, Trends, visual, visualization, World

You are working for a network agency? You were part of one or the other merger? Time to zoom out and locate you on ad age’s annual agency family tree. The statistical compendium lists the big players, specialized agencies, compares winners and losers. And just like last year it offers a perfect overview about the state of the marketing industry worldwide. To help you locate your agency you can download the whole tree as pdf or get into it as navigatable map. The 2010 issue was just published. So go check it out.

By the way. Congratulations to my employer. Razorfish has just become the largest digital agency in the U.S. by revenues.

Heineken. So, can I buy you a drink?

April 23rd, 2010 • View Comments Ads
Tags: Ads, Beer, Brands, Cool, Creativity, Diagram, Funny, Heineken, Ideas, Print, visual, We like

Good Information Design is an extremely challenging task. Nevertheless the web community’s enthusiasm to press every figure they could get their hands on, into a colorful info visualization got a little bit annoying, lately. For a couple of weeks it seemed as if no piece of data about the Social Web, Twitter or other Natural Disasters could just exist without being pressed into a statistical wallpaper.

Now, after this piece of info visualization has become as cool as running around in Ed Hardy wear it is time for the wallpaper’s successor – let’s get back to the classic process flow. ‘So you need a Typeface‘ kicked it off. Next is Heineken with this brilliant and absolutely important process flow which I found on ‘ads of the world‘. It’s obviously a creative experiment by Miami Ad School. Anyway, well done. Print can be good sometimes.

And I will now stop blogging about print for a while. I promise.

Read more »

Media. The Anatomy of Digital Platforms.

April 11th, 2010 • View Comments Allgemein
Tags: Brainfood, Cool, david armano, Diagram, edelman, Media, Microsoft, Philosophy, Presentation, Strategy, visual, World

David Armano seems to stay true to his roots as the social web’s best info visualizer. His endless stream of useful sketches about the web has explained the terms paid, owned and earned media earlier. But I really like this graphic from his new employer Edelman Digital…simply because it’s very easily understandable and I will now use it in my own decks.

Via Visual Loop

Facebook. Killing them not so softly.

April 9th, 2010 • View Comments Social
Tags: Business, Diagram, Facebook, Future, Prediction, Social, Social Influence Marketing, Social Networks, Strategy, Trends, World

Just a quick one. It’s absolutely no secret that Facebook is turning into the No 1 platform for interaction worldwide. But it is more than that. Facebook literally kills its competitors. This is Businessinsider’s Chart of the Day based on fresh comscore figures. And it is pretty obvious what is happening here…