Posts Tagged ‘Creativity’
Storytelling. A Day in New York and an Insight about Marketing.
März 16th, 2010 • Comments Ideas
Tags: Creativity, Funny, Germany, Ideas, NYC, Underway, USA, World
If you are a regular reader of my blog or if you follow me on twitter you might know that I spend this week in New York City. I am not working or attending a conference. I am just here on vacations, meeting friends and having a good time. While I spent the day exploring Manhattan (once again) I was run over by the same impressions that most foreigners are faced with when they return to the Big Apple for the first time in a while – it’s an inspirational overkill.
Of course, you cannot compare NYC to, let’s say, my hometown Frankfurt. But on the other hand – why not? Let’s just focus on something you can compare, even though both cities vary in size, culture and history drastically. Let’s just compare products and how they are presented. And when I thought about how NYC markets its goods I instantly found out what’s missing in Germany – heart and soul in selling products. That’s the result of 5 hours of just walking south from Greenwich to Chinatown.
Kiosk – 95 Spring Street, Soho
Kiosk is a highly unusual but very, very cool mixture of a folk museum and a cross-cultural retail-venture of everyday-items. Encounter helpful stuff in use in Portugese kitchens, Chinese kindergardens or German Scout Camps. Every item is presented with a short heritage about its sense, function and why it’s so special. 
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Social Media. How we forgot about Fun.
März 13th, 2010 • Comments Allgemein, Social
Tags: Creativity, Experiments, Facebook, Fun, Funny, Ideas, Social Influence Marketing
Everybody who works in digital marketing, especially in social, talks about fast little concepts. My team likes to call this ’speedboat strategies’. And it’s based on the concept of unconventional or adaptive marketing – launch many cheap, engaging ideas and kill the ones which don’t work. Play with the ones which are fast enough and make them better. That’s basically the broad marketing approach for a time which does not believe in big ass TV commercials anymore.
Social Influence Marketing plays an important role here. Not understood as execution of tools but as the brand’s reaction to a user who acts and reacts 24/7. And in fact it’s not strategy creation in the first place that challenges us. It is its execution. Social effects cannot be properly planned. They can be initiated, they can be encouraged…but they cannot be put in conventional marketing plans and KPI’s. It’s dynamic, that’s the good and the bad thing about it.
But let’s be honest. There is one thing called strategy. And then there is another thing called Fun. I love to talk to clients how they might be able to open up one day, what they might be able to gain, etc. But just starting a social process and watching people have fun with it, is just glorious. This week I started two of these processes. And both were cool.
- Facebook Fanpage 1: Keine Sonderbriefmarke für Dr. Helmut Kohl (“A special stamp for Helmut Kohl”) – Yes, that’s a weird one. A colleague of mine got a Friend Request you get by one of these guys from first grade on Facebook. He accepted and got an invitation 5 minutes later to a public pledge to the German Parliament to print a special stamp for our former chancellor Helmut Kohl. This bizarre movement even made it to Facebook and Youtube in order to recruit 50,000 people signing up for this pledge (to make the parliament start the process). Personally I don’t like Helmut Kohl. But what’s even more important is, that there are unresolved claims of corruption and a very arrogant old chancellor who still believes he has unified Germany on his own. That’s why I started the Fanpage “No stamp for Helmut Kohl” with 340 Fans in 2 days and it is still growing. Not big but funny.
- Facebook Fanpage 2: Postfits. Two colleagues of mine had a good idea yesterday. They took Post-It notes, drew something on it and attached them to their heads. The result – they looked like Pirates, Piggies or whatever. Simple and stupid fun. So we created Postfits (Post-It + Outfit = Postfit) and asked for user pics. Just for the kicks of it. By now we have had a lot of fun, a lot of cool pics by many people and 200 Fans in 24 hours (and all of them had a good laugh). Check out Postfits here and join the party.
IKEA. Do You Need a Hand?
März 11th, 2010 • Comments Ads
Tags: Ads, Agencies, Brands, Cool, Creativity, Funny, Grabarz & Partner, Ideas, IKEA, Print, visual, We like
There are ads and then there are ads. The clever, simple and intriguing idea below does three things at once (which is not common for German creation anymore): It describes a problem, it solves it using the brand’s means and it’s not just award-focused Zombie creation. High five Grabarz & Partner. I love it.
Chat Roulette. If you turn your head I win.
Februar 28th, 2010 • Comments Experimental
Tags: Chat Roulette, Cool, Creativity, Experimental, Funny, Social Networking, World
Flyfire. The next beautiful and probably extremely annoying Media Idea.
Februar 24th, 2010 • Comments Experimental
Tags: 3D, Cool, Creativity, Experimental, Firefly, Ideas, Media, MIT, Out of Home
If there is one thing I am pretty sure of then it’s a future stuffed with ads of all kinds at places you would not even think about nowadays. One aspect of it will be based on anything even losely connected to Augmented Reality. Stuff like Layar will finally enable us to wallpaper every freakin’ inch of this planet with virtual billboards. The second way to Open-Space-Advertising could be kicked of by this concept called Firefly. Firefly Flyfire. Flyfire makes little helicopter-like machines fly in formations which can be used to stage 3D information. Thank you M.I.T. for a future that might look great but might well be pretty annoying (via Bewegungsmelder).
Wired. Ready to go iPad.
Februar 17th, 2010 • Comments Media
Tags: Apple, Brands, Cool, Creativity, Experimental, iPad, Media, Print, Strategy, Tech, Trends
Wired Magazine has just launched its video preview for its iPad application. And yes it looks yummy! In fact it is very logical for Wired to be among the first to take this step. I think the iPad will be a piece of hardware to make print publisher’s wet dreams come true and offer a digital platform to buy and consume print media.
As a commenter explained: This visual demo is very likely an Adobe Air demo…which does not work on the iPad yet.
Old Spice. The Most Effective Commercial in the History of Everything.
Februar 14th, 2010 • Comments Ads, Brands
Tags: Ads, Brands, Creativity, Funny, Ideas, Old Spice
I have to admit, I really love traditional advertising once in a while. Old Spice shows how it is getting done: Create a strong idea, and execute it brilliantly…wow. I am sure, this is the most effective commercial ever – even though it makes me feel woefully inadequate. High five Old Spice. It’s diabolic and I love it.
adidas. Preparing the Social Push for NBA All–Star Weekend.
Februar 5th, 2010 • Comments Brands, Experimental, Social
Tags: 180, Adaptation Marketing, adidas, Agencies, Brands, Cool, Creativity, Dwight Howard, Experimental, Ideas, Riot, Sharing, Social Influence Marketing, Strategy, TBWA, Tools, We like
For about three years I worked on various adidas accounts here at my employer, Neue Digitale / Razorfish. That’s why I’m pretty interested to watch what the brand is up to when it comes to new digital (mainly social) concepts. In fact, the days of big digital presentations are over are getting reinterpreted at adidas HQ, Amsterdam.
On NBA’s All-Star Weekend Orlando Magic Center Dwight Howard takes the lead in a push by 180/TBWA Riot and adidas to socialize….umm…..big shiny ad productions. They will air a 30-second spot starring the basketball god which unlocks more Howard-related content the more it is shared. Additionally it will be intertwined with the website and a Youtube channel.
Civilization. The evolution goes on.
Januar 24th, 2010 • Comments Games
Tags: Brands, Business, Civilization, Cool, Creativity, Future, Games, Gaming, Prediction, Social Gaming, Strategy
One of the most succesful computer games ever is about to reinvent itself completely. Sid Meier’s civilization is not only a brilliant computer game, it is also very flexible as it has found the way to consoles, iPhones and soon to Facebook. This is more than just an adaption. CIV is a highly complex strategy game, not necessarily dedicated to be played with simple interfaces. But it mastered this challenge and might soon redefine social gaming – in an unpredicted evolution in UX, marketing and gameplay.
I love Civilization. Chances are high that you played it. It can easily be labeled as one of the most addicitive pieces of entertainment ever. The rules: you become the leader of a primitive tribe on a fictional continent (or real scenarios). Your job is to make this tribe flourish and to turn it from cavemen in 4000 B.C. into an advanced civilization ready for space conquest.
CIV has a 12% share of my teenage days as it made me play for days. Once you have built the Pyramids or declared War on this other tribe you could not stop anymore. And…the simple gaming principle did not rely on superior visual effects but on an outstanding and highly intelligent game. No two Civ matches were the same as the complex combination of environment, your people’s properties and your neighbours mixed up to a time-eating complex which you simply wanted to be the best in.
Andes Teletransporter. The liberation of Men has begun.
Januar 22nd, 2010 • Comments Ads, Ideas, We like
Tags: Ads, Beer, Brands, Cool, Creativity, Food, Funny, Ideas, Insights, We like
Davaidavai is not so much into blogging about stuff that you will read anywhere else…as long as you can operate twitter. No iSlate, no Coke Happiness Machine, no google buys XYZ here.
But this little campaign here is surprisingly still pretty unknown and it will surely run for a couple of Lions. The Andes Teletransporter Idea is based on a more than simple insight and translates it into a cool, funny mechanism for the Argentinian beer brand.
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