IKEA. Do You Need a Hand?

März 11th, 2010 • Comments Ads
Tags: Ads, Agencies, Brands, Cool, Creativity, Funny, Grabarz & Partner, Ideas, IKEA, Print, visual, We like

There are ads and then there are ads. The clever, simple and intriguing idea below does three things at once (which is not common for German creation anymore): It describes a problem, it solves it using the brand’s means and it’s not just award-focused Zombie creation. High five Grabarz & Partner. I love it.

.
Read more »

Chat Roulette. If you turn your head I win.

Februar 28th, 2010 • Comments Experimental
Tags: Chat Roulette, Cool, Creativity, Experimental, Funny, Social Networking, World

Flyfire. The next beautiful and probably extremely annoying Media Idea.

Februar 24th, 2010 • Comments Experimental
Tags: 3D, Cool, Creativity, Experimental, Firefly, Ideas, Media, MIT, Out of Home

If there is one thing I am pretty sure of then it’s a future stuffed with ads of all kinds at places you would not even think about nowadays. One aspect of it will be based on anything even losely connected to Augmented Reality. Stuff like Layar will finally enable us to wallpaper every freakin’ inch of this planet with virtual billboards. The second way to Open-Space-Advertising could be kicked of by this concept called Firefly. Firefly Flyfire. Flyfire makes little helicopter-like machines fly in formations which can be used to stage 3D information. Thank you M.I.T. for a future that might look great but might well be pretty annoying (via Bewegungsmelder).

Wired. Ready to go iPad.

Februar 17th, 2010 • Comments Media
Tags: Apple, Brands, Cool, Creativity, Experimental, iPad, Media, Print, Strategy, Tech, Trends

Wired Magazine has just launched its video preview for its iPad application. And yes it looks yummy! In fact it is very logical for Wired to be among the first to take this step. I think the iPad will be a piece of hardware to make print publisher’s wet dreams come true and offer a digital platform to buy and consume print media.

As a commenter explained: This visual demo is very likely an Adobe Air demo…which does not work on the iPad yet.

Old Spice. The Most Effective Commercial in the History of Everything.

Februar 14th, 2010 • Comments Ads, Brands
Tags: Ads, Brands, Creativity, Funny, Ideas, Old Spice

I have to admit, I really love traditional advertising once in a while. Old Spice shows how it is getting done: Create a strong idea, and execute it brilliantly…wow. I am sure, this is the most effective commercial ever – even though it makes me feel woefully inadequate. High five Old Spice. It’s diabolic and I love it.

adidas. Preparing the Social Push for NBA All–Star Weekend.

Februar 5th, 2010 • Comments Brands, Experimental, Social
Tags: 180, Adaptation Marketing, adidas, Agencies, Brands, Cool, Creativity, Dwight Howard, Experimental, Ideas, Riot, Sharing, Social Influence Marketing, Strategy, TBWA, Tools, We like

For about three years I worked on various adidas accounts here at my employer, Neue Digitale / Razorfish. That’s why I’m pretty interested to watch what the brand is up to when it comes to new digital (mainly social) concepts. In fact, the days of big digital presentations are over are getting reinterpreted at adidas HQ, Amsterdam.

On NBA’s All-Star Weekend Orlando Magic Center Dwight Howard takes the lead in a push by 180/TBWA Riot and adidas to socialize….umm…..big shiny ad productions. They will air a 30-second spot starring the basketball god which unlocks more Howard-related content the more it is shared. Additionally it will be intertwined with the website and a Youtube channel.

Read more »

Civilization. The evolution goes on.

Januar 24th, 2010 • Comments Games
Tags: Brands, Business, Civilization, Cool, Creativity, Future, Games, Gaming, Prediction, Social Gaming, Strategy

One of the most succesful computer games ever is about to reinvent itself completely. Sid Meier’s civilization is not only a brilliant computer game, it is also very flexible as it has found the way to consoles, iPhones and soon to Facebook. This is more than just an adaption. CIV is a highly complex strategy game, not necessarily dedicated to be played with simple interfaces. But it mastered this challenge and might soon redefine social gaming – in an unpredicted evolution in UX, marketing and gameplay.

I love Civilization. Chances are high that you played it. It can easily be labeled as one of the most addicitive pieces of entertainment ever. The rules:  you become the leader of a primitive tribe on a fictional continent (or real scenarios). Your job is to make this tribe flourish and to turn it from cavemen in 4000 B.C. into an advanced civilization ready for space conquest.

CIV has a 12% share of my teenage days as it made me play for days. Once you have built the Pyramids or declared War on this other tribe you could not stop anymore. And…the simple gaming principle did not rely on superior visual effects but on an outstanding and highly intelligent game. No two Civ matches were the same as the complex combination of environment, your people’s properties and your neighbours mixed up to a time-eating complex which you simply wanted to be the best in.

Read more »

Andes Teletransporter. The liberation of Men has begun.

Januar 22nd, 2010 • Comments Ads, Ideas, We like
Tags: Ads, Beer, Brands, Cool, Creativity, Food, Funny, Ideas, Insights, We like

Davaidavai is not so much into blogging about stuff that you will read anywhere else…as long as you can operate twitter. No iSlate, no Coke Happiness Machine, no google buys XYZ here.

But this little campaign here is surprisingly still pretty unknown and it will surely run for a couple of Lions. The Andes Teletransporter Idea is based on a more than simple insight and translates it into a cool, funny mechanism for the Argentinian beer brand.

Read more »

Awesomeness. Your Move BMW.

Januar 10th, 2010 • Comments Ads, Media, We like
Tags: Ads, Automotive, bmw, Cool, Creativity, Funny, Ideas, Media, mercedes, Out of Home, We like

Taken somewhere on the streets of Santa Monica. Adaptive Brand Marketing as we love it (via). Click the picture to see it fullsize.

Copenhagen Zoo. The wildest place in town.

Dezember 28th, 2009 • Comments Allgemein
Tags: Ads, ambient, bus, Cool, Creativity, Funny, Idea, visual, We like

A couple of blogs have published great galleries of bus ads lately. Check out Inventorspot and Oddee for example. But I particularly liked this new Bus ad by Bates Y&R, Copenhagen for the local zoo. Check out this nice piece of ambient media. Wow! (via adsoftheworld)