Posts Tagged ‘Creativity’
Ideas. Hyper Island Kids Hack the Post Office Queue.
Mai 15th, 2012 • 1 comment Experimental, Mobile, Tools, We like
Tags: Cool, Creativity, Experimental, Hyper Island, Ideas, Mobile, Tech, Tool, We like
Many of you have probably heard about Hyper Island. The Swedish educational concept essentially promotes life long learning and has “produced” some of the most talented creative young talents I ever worked with. Hyper Island was always much more than a school. It is an attitude, a network, a way to see the world. And beyond the original school in Karlskrona they now also offer Master Classes in Stockholm, London, Manchester and New York.
Hyper Kids like to play with things and experiment a lot. And most of the solutions they develop is a lot more than just aesthetically creative but a creative solution for a problem.
I just stumbled upon this little gem – a rather smart mobile way to hack the queue (link). It was developed by students from Hyper Island Manchestere and I thought you will like it…
On Creative Leadership. Leading Like the Great Conductors.
Mai 9th, 2012 • Underway
Tags: Creativity, itay talgam, leadership, Presentation, TED, Truth
Not too long ago I had the pleasure to get to know Itay Talgam after a presentation in Berlin. Itay Talgam is conductor, scholar of Leonard Bernstein and he conducted many orchestras in Europe. He was the first Israeli conductor to perform with the St. Petersburg Philharmonic Orchestra and the Leipzig Opera house. In Israel, he has conducted and recorded with the Israel Philharmonic Orchestra, the New Israeli Opera, the Jerusalem Symphony Orchestra, and the Israel Chamber Orchestra. Plus he is a very interesting and charismatic guy.
So why do I get to know a conductor? Itay was presenting his vision as part of an agency event. And even though I had no clue what a director actually does, and even though I embarrassed myself more than once with my lack of knowledge, I have to admit this was one of the most interesting and inspiring presentations I have ever seen. Here is Itay’s TED talk on leading like the great conductors – a must see.
Even if you don’t want to see the whole 20 minutes. Check out the last 5 minutes…and you will want to see the rest.
Study Proves: Yes, Money is the Root of all Evil.
Mai 7th, 2012 • Allgemein, Experimental
Tags: biology, Business, Creativity, crime, ethnology, Experimental, Experiments, Funny, Money, monkeys, science, World
Marketing would only be half the fun if people were not as greedy as they are – even though the world would be more fun I guess.
One of the funniest most interesting research pieces in this field was conducted by Dutch primatologist and ethologist Frans de Waal. He and others (like M. Keith Chen and Laurie R. Santos) taught Bonobos and Capuchin Monkeys the value of currency to better understand moral behaviour and sharing. And they behaved quite human-like:
The monkeys learned how to gamble, and showed a human preference for bets with an apparent upside. They tried counterfeiting the money with cucumber slices. They stole coins. And when a riot broke out, one enterprising female found a way to capitalize…
How? That’s simple.
As soon as they learned that coins had value, one of the male capuchins gave a coin to a female in exchange for sex.
So yes: Essentially money is the root of all evil. It turns peaceful primates into criminals with a clear preference for bitches and bling exchanging food for sex.
Oh…and then there is greed. The following clip, which is by Frans de Waal, shows two different monkeys eating two different foods. The first monkey, is given cucumbers and the second monkey is given grapes. After the first monkey sees that the other is getting grapes guess what happens next? Exactly: they essentially turn into members of the board of the Bank of America in less than 5 seconds.
Good news is: we may not be so bad after all. According to de Waal monkeys and apparently even us show some sign of morality and a sense of sharing if they perceive injustice. Read more about his study results here.
My Column. Now also featured in Adformatie.
April 27th, 2012 • News
Tags: Adaptation Marketing, adformatie, Amsterdam, Amsterdam Ad Blog, Column, Creativity, Listening, PR, Real time, Strategy
I am actually not a big fan of personal PR news flicks on my blog. But I was a bit proud of this one I have to admit: Adformatie – the biggest marketing/advertising/whatever magazine of the Netherlands has just published my column for Amsterdam Ad Blog for the first time.
It is just a short text and certainly not the reinvention of marketing. But hey: I am in adformatie. Thanks Amsterdam Ad Blog for the cooperation. Thanks Rindert for the scan.
Awkward Badges. I want Foursquare to use these!
April 19th, 2012 • Fake
Tags: Cool, Creativity, Fake, Foursquare, Funny, Ideas, Location, People, Truth, We like, World
Tastefully Offensive has just posted a set of potential future Foursquare badges that might breathe in new life to the…kind of…stagnating platform. Also easier to get them.
Dutch Advertising FTW. Charlie Sheen goes 0% with Bavaria.
April 12th, 2012 • 1 comment Ads
Tags: Advertising, Agencies, Alcohol, Amsterdam, Brands, charlie sheen, commercial, Creativity, Food, Funny, Ideas, selmore, TV, We like
Just a couple of months after making Hugh Hefner drink Bavaria the Beer brand now promotes its alcohol-free range again…with known Alcoholics as testimonials.
First Don Johnson, then Mickey Rourke. And of course it is now Charlie Sheen to defend the freedom of drinking 0% beer. The campaign comes from Selmore Amsterdam.
My Column for Amsterdam Ad Blog: Strategy and Creatives still don’t listen – but they should.
April 12th, 2012 • 1 comment Columns, Social Business, Strategy
Tags: Adaptation Marketing, Amsterdam Ad Blog, Column, Creativity, Listening, Real time, Strategy
Every now and then I have the pleasure (or the duty) to write my column for Amsterdam Ad Blog. If you don’t know it: The platform is one of the best sources for anything marketing-related in Amsterdam. And the guys published my comment on why strategists and creatives should start listening more yesterday here. This is the article:
There is not one article on adaptive digital marketing that doesn’t start by saying that we need to listen to the consumer. If the industry only did!
Social media has generated an important technological opportunity for marketers – as billions of people worldwide constantly interact via social networks we have the great oppor
tunity to learn what they find relevant and what not. With tools like Radian 6, Viralheat, Lithium or Alterian we could exactly know what people share on Twitter, Facebook or Google Plus. But there’s still a great amount of brands that don’t like to listen.
In Spring 2011 60% of all CMO’s in a global KPMG-survey responded they would expand social listening efforts in the near future. Only 43% had already had positive experiences in this field. This is a bit astonishing considering the fact that Social Listening is the most insightful and least ’dangerous’ (read: least visible) brand activity in the social web. What’s more, social listening can support brands holistically. No matter whether it’s about measuring buzz, optimizing customer service, or co-create a new product with fans, listening tools should be the weapon of choice.
Imagine how many creative concepts could benefit from integrating sophisticated listening reports early on in the process. How much better and relevant would creative ideas become if they’d be conceived based on the end-consumer’s interests. Take for example the genius approach by EA Games 4 years ago which resulted in one of the greatest viral hits of that time: Tiger Woods, Walk on Water. The story is simple and beautiful. And the result of social listening.
The video is essentially a TV commercial – save the fact that it was exclusively shown on YouTube. A high-budget concept for a major brand. But the insight that led to it was based on simply listening to consumers. It was the glitch in an EA game, discovered by a consumer, that was used as the creative springboard.
Trolling Brands. What’s a Chalice for God’s Sake?
April 9th, 2012 • Brands
Tags: Beer, Billboards, Brands, Creativity, Funny, Newcastle, ooh, Stella, Trolling
Brands just don’t do enough trolling these days. Well…sometimes they do.
Animated GIFs. The History of an Almost Art Form.
März 12th, 2012 • Experimental, Media
Tags: Cool, Creativity, Experimental, Funny, Gifs, hipsters, history, Meme, People, Tech, Tools, visual
Okay, let’s just get one thing straight: Animated Gifs are the best thing since sliced bread. And if you don’t agree you are worse than Kony which is pretty bad.
Some people actually consider animated GIFs as an art form (I prefer to use things like GifShop to create stupid loops like that). And the following 6 minute documentary takes us back to a time when GIFs’ were early crude incarnations (American flags, “under construction” signs, flames) before taking us through to the more sophisticated cinemagraphs around the web today. (via Co.Design).
There is one strangely annoying thing about this film…possibly about Animated Gifs in general. To quote a Youtube comment: if feels like ‘Look at this fucking hipster: the movie. But let’s not get distracted by that. AnimatedGifs are great. And I am not a hipster.
Snake the Planet! An Urban Gaming Experiment.
März 5th, 2012 • Experimental, Games, Urban
Tags: cities, Cool, Creativity, Experimental, Funny, Games, Urban, Vintage
This morning I got an email from my old friend Tim Büsing, Creative Director at Publicis Mojo in Sydney. Tim sent me a link to one of their latest, pretty explorative projects which is a real-world version of the classic Snake game. Yes kids – that’s what we played back in the days.
But Snake the Planet is quite different. It takes the classic Snake game and adopts it to the urban canvas. Each level is generated based on the architecture of the building it is projected onto. Windows, doors and signs become the boundaries and obstacles in the game as animated objects collide with and bounce off them using real-time physics simulation. The multiplayer game also has a Tron-like competitive element, where one player can intentionally block the others’ path to win the game.
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