Berlin. Living and working as an expat in Germany’s capital.
September 4th, 2012 | by Gerald
The following article was published as part of my new Berlin column of my friend Wouter’s Amsterdam Ad Blog. It
Browsing the "Creative" Tag
Planner vs Creative: Love/Hate? Love/Love? Hate/Hate?
Juli 20th, 2012 | by Gerald
Fran Hazeldine, Head of Strategy and Pelle Sjoenell, Executive Creative Director at BBH LA have assembled a rather amusing enlightening
Page. 10 Challenges that keep Creatives awake at Night.
Juni 2nd, 2011 | by Gerald
This month’s issue of German design & advertising magazine Page has just been issued. And after my article about Amsterdam
Creative Briefs. Two Decks on making them evolve.
August 11th, 2010 | by Gerald
As a strategist it is kind of a fixation to think about creative briefs. Creative brief? Yes, a piece paper
Halo 3 ODST. Sometimes war is a video game.
September 23rd, 2009 | by Gerald
For years Halo is among the few Game titles which kept up a very high level of creative excellence in