Slightware. The difference between a campaign and a conversation.
Dezember 22nd, 2009 | by Gerald
Kenneth J. Weiss’ book Slightware is a book on the challenges brands face in nowaday’s complex marketing realities. Reader praise
Browsing the "Conversation" Tag
Germany. Our Social Web visualized.
September 21st, 2009 | by Gerald
Germany’s a little bit different. And the German Web 2.0 is even more different. We’re pretty much the Galapagos Islands