Slightware. The difference between a campaign and a conversation.

Dezember 22nd, 2009 • Brands, Social, Strategy
Tags: Adaptation Marketing, Agencies, Brands, Campaign, Conversation, Diagram, Social Business Design, Social Influence Marketing, Trends, visual, World

Kenneth J. Weiss’ book Slightware is a book on the challenges brands face in nowaday’s complex marketing realities. Reader praise the book as a great compendium about today’s marketing. Plus it comes with quite a bunch of great pictures info visualizations. I found this one particularly interesting: Campaigns vs Conversations. No, it is not completely new. But it summarizes a couple of key properties in one visualization. Info visualizations – a great way to promote your blog, book or whatever since 1853.

Germany. Our Social Web visualized.

September 21st, 2009 • 1 comment Allgemein
Tags: Conversation, Cool, Creativity, Diagram, Germany, Internet, Prism, Social Influence Marketing, visual, World

Germany’s a little bit different. And the German Web 2.0 is even more different. We’re pretty much the Galapagos Islands of the Internet. Thanks to ethority we have now a German version of the famous Conversation Prism by Brian Solis. Fresh input for social media Powerpoint slides in good old Krautonia.

Check it out in its full beauty on ethority’s blog.