Posts Tagged ‘Consumers’

Dear Consumer. Possibly you are quite a huge Dick.

So yesterday was an interesting but less than pleasant day. I cannot go too much into detail here. But generally, dear grown up, mature consumer think about one thing: You may interact with companies and some of them may make mistakes. But generally most companies in the 21st century who interact with you as players in the social web are pretty cool. Most of them have done their homework. And most of them care.

So think twice before you troll. It might be you who is the huge dick. Not the brand you ‘like’.

Thanks to Flowingdata

Genius. An Open Letter to All of Advertising and Marketing.

Ah, great!

Read the following letter. It’s a letter about cocreation and crowdsourced ad campaigns by a user who simply does not want to participate. I love the brilliant laconic truth of it. And even though I don’t know who Brian is, his words of wisdom will never be forgotten – ‘I want to eat tasty sausages. I don’t necessarily want to upload videos.’ (via PSFK and JohnnieMoore)

Davaidavai? What’s that?

Hi, I am Gerald Hensel and I am your host tonight.

Davaidavai is a blog about the stuff which drives my professional life. Digital ideas, social media, advertising in and beyond the 1s and 0s that seem to have taken control of pretty much everything… I work as Strategy Consultant for Blast Radius, Amsterdam. To check out what I do beyond davaidavai, simply follow this link. And don't forget to send me a message in case there is anything left to say.

The thoughts and opinions on this aite are my own, and not that of my employer.

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