China. Ogilvy’s ‘Social Media Equivalents’ in China 2011.

Oktober 17th, 2011 • 2 comments Social
Tags: Agencies, China, Media, Ogilvy, Social, Social Influence Marketing, Social Networks, Tools, Touchpoints, visual, World

Ogilvy China has re-created the well-know Conversation Prism to show some of the Chinese local platforms thriving in place of major international equivalents. Practivally the diagram is actually as useless as the original Conversation Prism (‘Did anyone ever look at this diagram of 250 platforms to find the right one for his purpose?’) but it nevertheless gives you a good understanding of the vast Chinese digital landscape.

Do also check out Ogilvy China’s study ‘Connected’ on digital marketing in China.

via Penn Olson

OMFG. Brands and Social Media in China.

August 11th, 2010 • 5 comments Brands, Social, Underway
Tags: Brands, Business, China, Prediction, Presentation, Report, Social, Social Influence Marketing, Strategy, Trends, Truth, We like, World

Sometimes when you do research on tech adaption worldwide you get the impression it is completely enough to look at figures from the U.S. Take for example the excellent ‘State of the Blogosphere 2009‘ report by technorati. It presents all the charts and diagrams you need if you research statistics on blog usage….but if you dig a little bit deeper you find out that it’s actually nothing but a study about the American blogosphere.

This is particularly interesting if you take a serious look at the figures. China for example has surpassed the U.S. in social media usage last year. According to Netpop almost every Chinese online user is part of a social network. There are three times more bloggers per online user in China compared to the U.S. No major study will explain an average European or American strategist what these people do, what they talk about and how to engage them. By the way, we are talking about 1.6 billion Chinese and billions of Asians that I did not even consider in this calculation.

Check out this deck by Ogilvy One Shanghai (via Giles) about the connected Chinese digital landscape which is absolutely stunning. And afterwards do me a favor and answer one question: Is it actually possible to understand and lead the complexity of this world from a desk in Frankfurt, Paris, Amsterdam or London and to make the right decisions? How can we build cross cultural knowledge which is so important to get away from our subjective western perspective?

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