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Study. The 8 success Criteria for Facebook Page Marketing.

Gerald — Wed, 28 Jul 2010 10:27:53 +0000

Altimeter Group has just staged a new report that wants to define ‘The 8 success Criteria for Facebook Page Marketing‘. Seriously – the report is not a revolution. Nevertheless it works with quite an interesting empirical model. And I like the conclusion and case studies in the end.

The report ‘gleaned input from 34 vendors, agencies, and experts, to determine success criteria and develop a roadmap for Facebook page best practices‘. And about half of the reviewed brands did not do too well in activating full scale Word of Mouth. Take a look at Altimeter’s report. I am happy to hear what you pull out of it.

The 8 Success Criteria For Facebook Page Marketing

View more documents from Jeremiah Owyang.

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Post tags: Altimeter, Best Practice, Brands, Cases, Facebook, Reports, Social Influence Marketing, Strategy

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NikeID for iPhone. Inspiration is everywhere.

Gerald Hensel — Thu, 22 Oct 2009 08:11:10 +0000

It’s the second time in 3 weeks that I write about Nike. After having launched the soccer version of it’s Nike+ concept they have now equipped their incredibely useful, inspiring NikeID store with an iPhone app. And this app belongs to the one of the better brand-sponsored pieces of iPhone software I have seen in a while. The app says ‘Inspiration is everywhere’. And that’s why it comes with cool new features such as this: How about taking a photo and receiving a sneaker recommendation defined by the image’s color code? Or taking an in-depth look on the sneakers of your choice, making them rotate all with your fingertips?

Check it out here, it’s free.

(via digitalbuzzblog)

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Post tags: Ads, Apple, Apps, Brands, Cases, Cool, Creativity, Ideas, iPhone, Mobile, Nike, Tools, visual, We like

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Ideas. 450+ Out of Home Concepts to be amazed of.

Gerald Hensel — Fri, 09 Oct 2009 18:01:41 +0000

Before I enter my weekend I would like to share this amazing collection of 450+ mostly great Out of Home ideas. It’s classic advertising and I think it’s mainly about filling Blogs and award shortlists. But there are quite a bunch of great ideas in it. Check out the list here.

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Post tags: Ads, Brands, Cases, Cool, Creativity, Funny, Ideas, List, Out of Home, visual, We like, World

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