Campaign | davaidavai.com

21st Century Campaigning. Don’t Mess with the Internet.

Mai 24th, 2012 | by Gerald

Do you remember SOPA? Yes, this first awful piece of legal shit right before more legal trash like ACTA and

Oktober 4th, 2011 | by Gerald

Ah nice! My colleague Oskar shared this link of one of his favorite campaigns right now: Sweden’s Safest Hands –

September 20th, 2011 | by Gerald

KLM tries hard to become the social web’s favorite attacker brand. After staging a bunch of interesting campaign micro-ideas they

September 14th, 2011 | by Gerald

I have to admit since Denmark found it necessary to re-initiate border controls because of some right-wingers there is something

Juni 22nd, 2011 | by Gerald

I am really not well known for being a big fan of the Cannes Awards (or any other Award show).

Juni 18th, 2011 | by Gerald

I just stumbled upon this wonderful concept gem: the Diesel Excelbook. Even though its branding value as an application is

Juni 1st, 2011 | by Gerald

Sometimes you see a good digital marketing idea and you can bet your ass off that dozens of copycats will

Dezember 7th, 2010 | by Gerald

Traditional brands go digital? Well, it’s vice versa as well. After Foursquare has taken over Times Square Yahoo now goes

August 24th, 2010 | by Gerald

I just stumbled upon this pic of the current Nissan campaign by TBWA London. It is not only a boring

Dezember 22nd, 2009 | by Gerald

Kenneth J. Weiss’ book Slightware is a book on the challenges brands face in nowaday’s complex marketing realities. Reader praise