Posts Tagged ‘Campaign’
Mobile Campaigning. Sweden’s Safest Hands.
Oktober 4th, 2011 • Mobile
Tags: App, Apps, Campaign, Cool, Creativity, Funny, Mobile, Sweden, We like
Ah nice! My colleague Oskar shared this link of one of his favorite campaigns right now: Sweden’s Safest Hands – a vert smart Mobile competition by the Swedish Post.
Actually it’s a type of campaign we have seen before. But the time-relevance and the densitiy of post offices makes this one extremely cool. Oh…and the app looks pretty nice as well. I can imagine this really works for the Swedish Post. Great idea.
Here is how it works:
The agency is akestam holst. And I don’t know what that means. Unfortunately.
Only Today. KLM tweets with a Living Alphabet.
September 20th, 2011 • 4 comments Brands, Twitter
Tags: Brands, Campaign, Cool, Funny, Ideas, KLM, Netherlands, Social Influence Marketing, social network, Twitter, visual
KLM tries hard to become the social web’s favorite attacker brand. After staging a bunch of interesting campaign micro-ideas they launched something more complicated today. As Social Times reported a tweet from KLM earlier today said…
The result: live customer service replies that are shaped by a living alaphabet made up of 140 KLM employees. Yes it is live and it reacts to customer tweets but only today (and only as as reaction to a few selected tweets).
Live Reply tweets are being uploaded to KLM’s Youtube Channel and shared on Twitter. So far they’ve sent video tweets to about ten people, but they’ve still got a lot of hours left in the campaign. The example below is one of them…
The whole campaign is funny but completely useless. Anyway, it’s again a great very short-term promotional stunt to spread the word about KLMs social platforms and to position KLM as a social-media-savvy brand. In this regard: Well done, KLM. I am looking forward to the next useless stunt. 
Adbusting. More Skateparks for Denmark.
September 14th, 2011 • 2 comments Experimental
Tags: Campaign, denmark, Funny, Lifestyle, ooh, Politics
I have to admit since Denmark found it necessary to re-initiate border controls because of some right-wingers there is something dislikable about Danish politics. Anyway Ali’s Skate Gear, a Skate shop in Copenhagen, just showed that this is not true at all. Check out their nice adbusting idea for more Skate Parks.
Well…to be honest – I think it was an award project idea by DDB Denmark. But anyway.
via whudat
Case Study. ROM – Patriotism won’t feed you.
Juni 22nd, 2011 • Brands, We like
Tags: Campaign, cannes, Cool, CPG, Creativity, Funny, Promotion, ROM, Romania, World
I am really not well known for being a big fan of the Cannes Awards (or any other Award show). But every year I realize there still sometimes beats an ad guy’s heart in me. I just saw the ROM case study for the first time. It has won the Grand Prix for best Promo and Activation. And as far as I can see it is neither stupid nor strategically wrong. I like it.
Genius. Diesel launches Excelbook.
Juni 18th, 2011 • 1 comment Brands, Ideas, We like
Tags: Apps, Brands, Campaign, Cool, Creativity, Diesel, Experimental, Facebook, Fashion, Funny, Ideas, Lifestyle, Media, Tech, Tools, We like
I just stumbled upon this wonderful concept gem: the Diesel Excelbook. Even though its branding value as an application is close to zero it is just one more amendment to the great platform that Diesel created with its Be Stupid philosophy. Simple, fun, stupid…well done Diesel. Check out the video…it is pretty selfexplanatory.
via Digial Buzz Blog
Copycats. Intel and Deutsche Post celebrate Me, Me, Me.
Juni 1st, 2011 • 4 comments Brands, Ideas, Social, Trends
Tags: Bouygues Telecom, Brands, Campaign, Copycats, Creativity, DHL, Documentation, Facebook, Ideas, Intel, Life, People, Social Networking, Tools, Trends, visual, World
Sometimes you see a good digital marketing idea and you can bet your ass off that dozens of copycats will pop up a couple of months later. In November 2010 the (then) team around my friend (and new colleague) Branislav launched a (then) new idea for Bouygues Telecom in France: an app that turned your Facebook profile into a real book. 1,000 personalized books were gone within an hour of the promotion’s launch even though the campaign never really became as viral as Old Spice or Shoot the Bear.
Fast Forward 6 months. Deutsche Post DHL launches Social Memories, an application that turns your Facebook Profile into a (surprise, surprise) book. This is how it goes…
The app is here.
Yahoo’s Bus Stop Derby. Digital Out of Home Galore.
Dezember 7th, 2010 • 1 comment Brands, Experimental, Social
Tags: Brands, Campaign, Cool, Display, Experimental, Games, Gaming, Media, Out of Home, Tech, Touch, We like, yahoo
Traditional brands go digital? Well, it’s vice versa as well. After Foursquare has taken over Times Square Yahoo now goes local with this nice and engaging idea – the Yahoo Bus Stop Derby. In this two-month challenge 20 bus stops (unfortunately all of them in S.F.) are turned into social gaming hubs with interactive 72-inch touch screens. The winner wins the ‘world’s biggest neighbourhood party with OK Go’. To be honest, I get sick by these kind of incentives starting with ‘the world’s biggest XYZ’. But I think Yahoo made a good job in bringing a casual digital gaming experience into reality…what do you think?
(via adverblog)
Hello. And Fuck you Nissan.
August 24th, 2010 • 3 comments Ads
Tags: Ads, Campaign, Fail, Germany, Nissan, Underway
I just stumbled upon this pic of the current Nissan campaign by TBWA London. It is not only a boring headline, it also shows a lot of disrespect and lack of any kind of cultural sensitivity no taste at all. The headline alters the first stanza of Germany’s national anthem – ‘Deutschland, Deutschland ueber alles’ (‘Germany, Germany above all’).
I am not so sure if Nissan and TBWA know that this part of Germany’s anthem is (not prohibited but) officially banned in Germany due to its function in the Third Reich. We sing the third strophe now for about 65 years…apart from a couple of skinheads. And yes, coming up with this headline in 2010 is highly offensive for a German. But what I feel sorry about most, TBWA – your lack of knowledge in combination with bad copywriting.
Does Nissan actually sell cars in Germany too? I think so.
Slightware. The difference between a campaign and a conversation.
Dezember 22nd, 2009 • Brands, Social, Strategy
Tags: Adaptation Marketing, Agencies, Brands, Campaign, Conversation, Diagram, Social Business Design, Social Influence Marketing, Trends, visual, World
Kenneth J. Weiss’ book Slightware is a book on the challenges brands face in nowaday’s complex marketing realities. Reader praise the book as a great compendium about today’s marketing. Plus it comes with quite a bunch of great pictures info visualizations. I found this one particularly interesting: Campaigns vs Conversations. No, it is not completely new. But it summarizes a couple of key properties in one visualization. Info visualizations – a great way to promote your blog, book or whatever since 1853.
We like. Nike Jordan M6 tells a good story.
November 7th, 2009 • We like
Tags: Brands, Campaign, Cool, Creativity, Lifestyle, Microsite, Nike, Storytelling, visual, We like
Some ideas are plain wrong. Some ideas are just right. One day after adage has published an article on why digital agencies aren’t ready to lead (“we don’t understand brands and have no idea of exploitation”), Nike has just put this special live: Jordan M6 takes us on a journey to the design of a pair of Nike sneakers. And what you’ll witness is a great piece of digital brand campaigning. It directly contradicts adage’s claims: The special is right on spot (in a rather traditional way), it’s entertaining, engaging and does exactly what a good brand campaign is supposed to do: Make me believe that this brand will improve my life if I buy its products. It’s the perfect adaption of a classic image campaign into digital. (Thx to Igor for the link)
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