Brew Dog. The World’s Strongest Beers now also served in Dead Squirrels.

Juli 26th, 2010 • Brands, Business, Experimental, Social Business
Tags: Beer, Brew Dog, Cool, Creativity, ecommerce, Experimental, Funny, Ideas, Long Tail, Strategy, visual, We like, World

If there is one thing that I like about e-commerce it is the beauty of the long tail. You know what I am talking about – bizarre niche products and, sometimes, even more bizarre ways to market them.

Talking about bizarre…

Get to know Brew Dog, a brewery from North-East scotland. What the scots do is simply to c

reate some of the strongest beers on earth. Being sold under names such as ‘Tactical Nuclear Penguin‘ or ‘Sink the Bismarck‘ we are talking about beer with 32% – 50% ABV!!! That’s more than most vodkas have.

And long tail is what Brew Dog is all about

Beer was never meant to be bland, tasteless and apathetic. (…) We are proud to be an intrepid David in a desperate ocean of insipid Goliaths.

As a German I particularly like their little personal war with my Fatherland. I think not one product was named ‘Sink the Bismarck‘ since 1941. But hey, in Brew Dog’s case it’s absolutely alright. I mean they serve their beer in squirrels. That’s just genius!

Check out Brew Dog’s products, read their blog and buy their dead squirrel beer. They deserved it.

And here is the brilliant new video of the guys, announcing the strongest beer on earth, called ‘The End of history‘ which weighs about 55% ABV (OMFG)!!!

I am a fan. And here is the clip…

Read more »