Posts Tagged ‘Brands’
Tipp Experience. Shoot the Bear.
September 2nd, 2010 • View Comments Ideas
Tags: Brands, Cool, Creativity, Funny, Ideas, TippEx, visual, We like
Wow. Just wow.
Try…
- …is a bear
- …marries a bear
- …plays with a bear
- …has sex with a bear
- …cooks a bear
- …makes a bear
- …shoots a bear
OMFG. Brands and Social Media in China.
August 11th, 2010 • View Comments Brands, Social, Underway
Tags: Brands, Business, China, Prediction, Presentation, Report, Social, Social Influence Marketing, Strategy, Trends, Truth, We like, World
Sometimes when you do research on tech adaption worldwide you get the impression it is completely enough to look at figures from the U.S. Take for example the excellent ‘State of the Blogosphere 2009‘ report by technorati. It presents all the charts and 
diagrams you need if you research statistics on blog usage….but if you dig a little bit deeper you find out that it’s actually nothing but a study about the American blogosphere.
This is particularly interesting if you take a serious look at the figures. China for example has surpassed the U.S. in social media usage last year. According to Netpop almost every Chinese online user is part of a social network. There are three times more bloggers per online user in China compared to the U.S. No major study will explain an average European or American strategist what these people do, what they talk about and how to engage them. By the way, we are talking about 1.6 billion Chinese and billions of Asians that I did not even consider in this calculation.
Check out this deck by Ogilvy One Shanghai (via Giles) about the connected Chinese digital landscape which is absolutely stunning. And afterwards do me a favor and answer one question: Is it actually possible to understand and lead the complexity of this world from a desk in Frankfurt, Paris, Amsterdam or London and to make the right decisions? How can we build cross cultural knowledge which is so important to get away from our subjective western perspective?
Apple + T-Mobile. United in Impotence.
August 9th, 2010 • View Comments Brands
Tags: Apple, Brands, disaster, iPhone, Iphone4, Mobile, Netherlands, PR
Dear Apple. Not ‘Antennagate’ is influencing my decision to buy an iPhone 4. Your inability to deliver does influence my decision. One day after the second launch wave hit Holland I tried to buy one in Amsterdam. Answer: I have to wait for at least 8-10 weeks. I mean WTF? We are talking about the day after the product launch. This is no intended artificial shortage – that is a disasterous launch for a product.
A week later I decided to really sign up for the waiting list via T-Mobile’s website in the Netherlands. I chose the desired model, click ‘bestellen’ (order) – and this is the result.
T-Mobile + Apple – wow, I am impressed. Well, in T-Mobile’s case I am at least happy they manage to keep up a consistent brand image no matter where you go.
Case Study. Old Spice Guy flexes his Muscles.
August 5th, 2010 • View Comments Ads, Strategy, We like
Tags: Adaptation Marketing, Ads, Agencies, Brands, Case Study, Creativity, Funny, Ideas, Old Spice, Presentation, Social Influence Marketing, Truth, We like, wieden & kennedy
Yes, we all love Old Spice now. No, it was not at all unsuccessful. In fact Wieden + Kennedy did not only stage a highly entertaining stunt with ‘the man your man could smell like’ – obviously it had exactly the effect a great campaign is supposed to have. It sold stuff.
I admit, ad agency case studies should always be watched with a certain skepticism. But hey, the best social media first ad campaign of the 21st century rocks big time (via adweek).
Telekom. Witness my Personal Shitstorm Live.
Juli 29th, 2010 • View Comments Brands, CRM
Tags: Brands, Mobile, Service, Telekom, TMobile, Truth, Twitter, Underway, World
This morning I checked my German bank account and found out that 1,400 Euro were missing. The reason? My former telecom provider Telekom had withdrawn the money. I had terminated my iPhone contract months ago. So why did they withdraw so much money?
In Germany you usually have two year mobile contracts.
- If you cancel your contract prior to this two year period, your telecom provider is nice to you, offers new handsets, special conditions etc. to make you return to him
- If you forget to terminate the contract it is automatically prolonged for another year without a real option for you to get out
Sounds bizarre? Yes, absolutely. Actually we all know that keeping a pleased client is much cheaper than acquiring (or 
reacquiring) a new one – but telecom providers in Germany don’t seem to think that far.
Back to the 1,400 EUR. Where were they? In April 2010 I found out that I am moving to Amsterdam to start a new job. I immediately withdrew from my iPhone contract which was still in effect by September 2010. In other words – I had to pay at least 4-5 more months.
Later I realized, there is a way out of this little problem. Simply because I moved abroad – Germany’s Telekom could not offer their services in the Netherlands. A German law gave me the right to instantly terminate the agreement if this is the case. So, in June (while already being in Amsterdam) I sent them another letter, withdrawing from my German mobile contract with instant effect.
What I did not know was – by withdrawing for the second time my first contract termination was considered as inoperative. The result…
- Telekom disconnected me instantly
- But (as I withdrew ‘too late’) they prolonged my existing contract for one more year and
- Made me pay for this prolongation for the whole prolonged year = 1,400 Euros
Very twisted ‘reality’. Of course I instantly screamed at a poor guy from customer service who promised me to solve the problem asap. And as usual, nothing happened. I called up my bank and got the money returned…but of course the problem with Telekom was not yet solved.
Study. The 8 success Criteria for Facebook Page Marketing.
Juli 28th, 2010 • View Comments Reports, Social, Strategy
Tags: Altimeter, Best Practice, Brands, Cases, Facebook, Reports, Social Influence Marketing, Strategy
Altimeter Group has just staged a new report that wants to define ‘The 8 success Criteria for Facebook Page Marketing‘. Seriously – the report is not a revolution. Nevertheless it works with quite an interesting empirical model. And I like the conclusion and case studies in the end.
The report ‘gleaned input from 34 vendors, agencies, and experts, to determine success criteria and develop a roadmap for Facebook page best practices‘. And about half of the reviewed brands did not do too well in activating full scale Word of Mouth. Take a look at Altimeter’s report. I am happy to hear what you pull out of it.
Social Activation. An Overview about U.S. Grocery Chains.
Juli 8th, 2010 • View Comments Brands, Business, Social
Tags: Brands, Business, Diagram, Facebook, Groceries, Social Media, Twitter, US, USA, visual
First up, I hate info visual wallpapers. They just seem to pop up everywhere and there is nothing which has not yet been transferred into an info visual of some sort. But there also are the good ones.
The following diagram by Pace Communications gives a good, brief overview about fans and followers of U.S. grocery chains. No doubt, this is quite a specialized market. Nevertheless you can spot the relevance of Facebook and Twitter (in comparison to Youtube and Flickr) for these major companies – with Walmart and Wholefood being frontrunners here. At least as long as you accept fans and followers as indicators of social activation.
We like. The new Old Spice Commercial.
Juni 30th, 2010 • View Comments Ads
Tags: Ads, Brands, Cool, Creativity, Funny, Ideas, Old Spice, We like, wieden & kennedy
Hooooooray. It’s the new Old Spice commercial. You know the campaign, don’t you? Wieden + Kennedy’s commercial has just scooped the Cannes Grand Prix. And I think even die hard social evangelists would agree – this is advertising we like to see and share. (via)
I am now on a boat.
Hot Wheels. Now that’s a Media Award.
Juni 24th, 2010 • View Comments Brands, Media, We like
Tags: Brands, Cool, Creativity, Experimental, Ideas, Kids, Media, Mexico, Ogilvy, Out of Home, Toys, visual
Good idea, Ogilvy Mexico. The big boy looking down to the thousands of cars roaming Mexico City’s streets is a little bit scary. Nevertheless it’s just a perfect Media buy for Hot Wheels. No doubt, this is one, not mainstream applicable Award Idea. But I have to admit it’s a nice one. (via Ibelieveinadv)
Bad News. Nobody is interested in your Social Platforms.
Juni 23rd, 2010 • View Comments Social, Strategy, Tools
Tags: Brands, Prediction, Social Influence Marketing, Social Networks, Strategy, Truth, World
Actually I hate documents about social media. Honestly. I hate these decks almost as much as infographics about social media.
But I have to admit, I started smiling while I read this deck by Bart De Waele. It is not an analysis, it does not stage new insights or come up with a new conclusion to what marketing is all about – it just says what needs to be said. “Nobody is interested in your social stuff, as long as you do not interact constantly, honestly and wholeheartedly. Marketing in the social sphere should not revolve around rollout plans but around conversations.” Period.
Thanks to ‘We are social‘ for sharing it.
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