The Good Life. Or: Why I should have become Lifestyle Blogger.

Posts Tagged ‘Blogs’

The Good Life. Or: Why I should have become Lifestyle Blogger.

Oktober 30th, 2011 • 4 comments Brands, Social
Tags: Blogging, Blogs, Brands, Lifestyle, Social Influence Marketing

It is actually a strange thing: while we all watch mainstream communication become democratic we can also witness new types of very marketing-focused relationships as they form. Especially at the intersection of mainstream lifestyle brands and the so-called multipliers: meet the lifestyle bloggers.

No major brand can nowadays live without an elaborated digital PR strategy. The path to successful blogger outreach is not simple. Today’s lifestyle bloggers do not just react on one of your emails. You really have to ask for their participation and offer them something really nice. Something they really, really want to blog about. Otherwise it wouldn’t be earned media, right?

Whudat.de for example is one of my favorite lifestyle blogs in Germany. I like MC Winkel‘s blend of music, art, web finds…and product recommendations. But I also know that lifestyle blogging has become a very convenient method to enjoy a bit more industry attention than Average Joe. Below MC Winkel’s post about his (apparently) great days at the Santorini Grace Hotel we can find a statement: ‘If you also want to get featured in one of Germany’s leading lifestyle blogs feel free to contact me…’

No disrespect. This is just how it works. MC Winkel enjoys Mercedes test-drives in Teneriffa, trips to Australia (sponsored by South Australia’s Tourism Board and Quantas) and does not get tired to comment that

he is absolutely convinced of this product/car/hotel
and if you also have a fantastic product/car/hotel you would like to get featured, contact him

Am I jealous? No doubt, I am. Am I surprised or is it new? No, it isn’t. It is just a global trend in which the mutually beneficial relationship between lifestyle bloggers and the industry becomes more than evident. Of course: The Josh Spears’, the Cool Hunters and many many others are way beyond being just independent grassroot journalists. We are in fact talking about (not so niche) media outlets that may not (yet) belong to Rupert Murdoch. But that is only the case because a successful lifestyle blogger nowadays has a more than pleasant life – pampered and petted by the world’s most enjoyable brands, products and their PR agencies.

I don’t think any successful blogger nowadays is bribable. But why should you be bribable if the deal is so obvious? The more successful lifestyle bloggers have so nice experiences and products to chose from – they wouldn’t even think about logging in to their CMS for something just average. And we all know Mercedes wouldn’t offer key lifestyle bloggers an average car. Right?

My Blog of the Week: The Art of the Menu.

August 9th, 2011 • Blogs
Tags: Blogs, Cool, Creativity, Design, visual

It was always an underrated communicative discipline: The Art of the Menu Art has now become a topic for a blog run by Under Consideration. The guys usually chronicle corporate and brand identity work. But I guess the Art of the Menu is very related. Check out the site here…

Blogging. Technorati releases State of the Blogosphere 2010.

November 4th, 2010 • 4 comments Blogs, Reports, Social, Trends
Tags: Blogging, Blogs, Report, Study, Technorati, Trends, Truth, World

Blog Search Engine Technorati has just launched its annual ‘State of the Blogosphere‘ report for 2010. Blogging is a discipline in steady change – constantly challenged by microblogging, general work overload and Farmville. According to Technorati’s study blogging has lately been influenced by a couple of key trends

The advent of mobile blogging
Women and mom bloggers gaining influence in the blogosphere
a new interaction mode between the blogosphere and social networks

The study is as usual very insightful and it even stages deeper insights from around the world instead of just the U.S. Find Technorati’s feature article here.

State Of The Blogosphere Presentation 2010

Evolution. The U.S. Blogosphere 2008-2013.

Oktober 29th, 2009 • Blogs, Trends
Tags: Blogs, Diagram, Market, Tools, Trends, US, World

As a European it is sad to see that the overwhelming majority of insightful data and statistics comes from the U.S. and is mainly U.S. exclusive. This one here is well, but it gives a good sense of what lies ahead in Europe (in about 2-3 years). eMarketer has estimated the number of blogs in the U.S. over a 5-year period from 2008-2013 in a study they have just published. According to this study the number of active blog authors will rise from about 25 to about 38 million. While the majority of U.S. online users will read blogs by 2013.

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Friends. Get to know Creativecriminals.com.

Oktober 27th, 2009 • Friends
Tags: Advertising, Blogs, Campaign, Cool, Friends, Funny, Ideas, Links

friends Every once in a while I will introduce you to blogs that I simply like to read. Today’s feature is Creativecriminals.com from Belgium.

Creativecriminals.com was founded in March 2009 by the three Belgian students Rindert, Bert and Sander. The team collects and publishes some of the best ad campaign ideas I have seen in a while and updates on a daily basis. What I really like about the platform is the mixture of campaigns they come up with. From very small ideas with the certain touch of creative genius to big campaigns which stage a brand in the most appropriate way, find them all at Creativecriminals.com.

Davaidavai? What’s that?

Hi, I am Gerald Hensel and I am your host tonight.

Davaidavai is a blog about the stuff which drives my professional life. Digital ideas, social media, advertising in and beyond the 1s and 0s that seem to have taken control of pretty much everything… I work as Strategy Consultant for Blast Radius, Amsterdam. To check out what I do beyond davaidavai, simply follow this link. And don't forget to send me a message in case there is anything left to say.

The thoughts and opinions on this aite are my own, and not that of my employer.

Posts Tagged ‘Blogs’