Posts Tagged ‘Blogging’
The Good Life. Or: Why I should have become Lifestyle Blogger.
Oktober 30th, 2011 • 4 comments Brands, Social
Tags: Blogging, Blogs, Brands, Lifestyle, Social Influence Marketing
It is actually a strange thing: while we all watch mainstream communication become democratic we can also witness new types of very marketing-focused relationships as they form. Especially at the intersection of mainstream lifestyle brands and the so-called multipliers: meet the lifestyle bloggers.
No major brand can nowadays live without an elaborated digital PR strategy. The path to successful blogger outreach is not simple. Today’s lifestyle bloggers do not just react on one of your emails. You really have to ask for their participation and offer them something really nice. Something they really, really want to blog about. Otherwise it wouldn’t be earned media, right?
Whudat.de for example is one of my favorite lifestyle blogs in Germany. I like MC Winkel‘s blend of music, art, web finds…and product recommendations. But I also know that lifestyle blogging has become a very convenient method to enjoy a bit more industry attention than Average Joe. Below MC Winkel’s post about his (apparently) great days at the Santorini Grace Hotel we can find a statement: ‘If you also want to get featured in one of Germany’s leading lifestyle blogs feel free to contact me…’
No disrespect. This is just how it works. MC Winkel enjoys Mercedes test-drives in Teneriffa, trips to Australia (sponsored by South Australia’s Tourism Board and Quantas) and does not get tired to comment that
- he is absolutely convinced of this product/car/hotel
- and if you also have a fantastic product/car/hotel you would like to get featured, contact him
Thanks. But I really don’t want to do Business with you.
August 16th, 2011 • Allgemein
Tags: Blogging, personal
The beauty of blogging – receiving emails from people who ‘want to do business’ with you. Sent from the URL yourmediaguru.com where you can turn “your website into an income generating hub!” Awesome…not.
If you are also part of this ‘industry’, please refrain from contacting me.
Oh Boy. How not to do a Blogger Outreach.
Mai 17th, 2011 • 4 comments People
Tags: Blogging, davaidavai, personal
Dear SEO Consultant,
when I received your email it took me a while to really figure out what you tried to accomplish. After a couple of minutes that I spent reading your email over and over again I kind of realized that you wanted me to write more about the brand that you work for. As a Digital Strategist I quite often ask myself what the incentive for a specific desired action might be. Stuff like…what can we offer to make them talk about me. What can I add to make the consumer (or blogger) share this link or write a post about me. This thought apparently did not drive your decision to write me an email. What did you expect me to answer? Yes. Yes, I would like to write more about your brand?
Frankly, next time you try to approach a Blogger I would like to give you two good recommendations
- Provide a reason why I should blog about you (not money, a reason)
- Change your signature from SEO Consultant to something else
I particularly want to point you to the latter recommendation. You did not just not provide a reason why I should blog about you. You simultaneously did not even hide your intentions. Quite frankly – you do not give a damn what I am writing. You want to help me build links for your client. And this – I apologize for my openness here – is the most pathetic thing I have received via this Blog for a long time.
Have a great day,
Gerald
Please click the picture below to read the email…
Blogging. Technorati releases State of the Blogosphere 2010.
November 4th, 2010 • 4 comments Blogs, Reports, Social, Trends
Tags: Blogging, Blogs, Report, Study, Technorati, Trends, Truth, World
Blog Search Engine Technorati has just launched its annual ‘State of the Blogosphere‘ report for 2010. Blogging is a discipline in steady change – constantly challenged by microblogging, general work overload and Farmville. According to Technorati’s study blogging has lately been influenced by a couple of key trends
- The advent of mobile blogging
- Women and mom bloggers gaining influence in the blogosphere
- a new interaction mode between the blogosphere and social networks
The study is as usual very insightful and it even stages deeper insights from around the world instead of just the U.S. Find Technorati’s feature article here.
Technorati. State of the Blogosphere 2009.
November 7th, 2009 • Blogs, Trends
Tags: Blogging, Business, Diagram, Social Influence Marketing, Survey, Technorati, Tools, Trends, World
It has almost become a tradion. Each year Blog search engine/directory technorati presents the results of its survey State of the Blogosphere as keynote on the Blogworld Expo. Blogs lately have come under pressure by microblogging services such as Twitter & Co, making them almost like a weird secondlifesque hobby from 2004. I don’t have to add that I love my twitter account, posterous and Facebook – but nothing feels like a good old WordPress blog.
Technorati obviously agrees in this five part series which I found on Brian Solis’ blog. I found a couple of finding particularly interesting.
Finding 1: Bloggers are male, in their thirties and they aren’t blogging for so long
Finding 2: Personal musings still are the most blogged about topics before technology
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