Posts Tagged ‘Beer’
Trolling Brands. What’s a Chalice for God’s Sake?
April 9th, 2012 • Brands
Tags: Beer, Billboards, Brands, Creativity, Funny, Newcastle, ooh, Stella, Trolling
Brands just don’t do enough trolling these days. Well…sometimes they do.
Disco! Patrick Swayze definitely had Blue Ribbon on his Mind.
Oktober 28th, 2011 • Ads
Tags: 1970s, Ads, Beer, Disco, Funny, Pabst, Patrick Swayze, TV
Time for…yes….a TV commercial. Gems like the following TV ads were created back in the days when they were still interesting. In the case of this Pabst Blue Ribbon spot with a youngish Patrick Swayze about a decade before anyone could ever say “Look, spaghetti arms. This is my dance space. This is your dance space. I don’t go into yours, you don’t go into mine. You gotta hold the frame.”
Reminds me of David Naughton in this 1977 Doctor Pepper TVC.Thx to adweek.
Sweet. Sagres sculptures a Chocolate Website.
Juni 15th, 2011 • Experimental, We like
Tags: Beer, Brands, Cool, Creativity, Design, Funny, Ideas, Interface, Sagres, visual, We like, Website
I am not entirely sure how I should feel about a chocolate-flavored stout. But at least it’s a novelty – both as a product as well as an interactive experience. Portugese brewer Sagres has just launched a website made of real chocolate to promote its new “Sagres preta chocolate”. To make the interactive experience become as choco as possible the whole website was designed and sculptured by chocolatier Victor Nunes before it was photographed to become components for the online venue. (via adweek)
Here is the making of
Here is the beautiful result.
White Bull Army. Everything that was ever wrong with Ad Awards in just one Video.
Mai 8th, 2011 • 14 comments Brands, Experimental
Tags: Ads, Africa, Agencies, Alcohol, Awards, Beer, Brands, Future Lions, Ideas, Politics, Strategy, Sudan, Viral, visual
A little update to this article: After bashing the video below as “either an extremly sarcastic subtle protest against ignorance in advertising. Or the saddest thing in the industry” I was now contacted by a couple of people who commented that anyone (except me) found it extremely obvious that it is not the saddest things but a very subtle protest. But what is it that this video wants to achieve?
Is it taking the piss out of award videos? Pink Pony does that without touching the Sudanese civil war. Is it supposed to remind us of South Sudan? Not really. So in fact whatever it was that this video wanted to be ironical about – it crossed the line from irony to cynicism.
To make my point I. I don’t give a damn if this is an official award video. I just think it’s extremely tasteless and stands for a very acultural cynicism typical for too many people in this industry. Generate buzz no matter through which method. That’s pathetic.
Follow the rest of the conversation on adland.tv
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Actually everything that was ever wrong with ad awards can be studied in the video below. It is a submission to the Future Lions, a sub-award of the well known Cannes Lions. And it is given to anyone (you can be a private person) who comes up with a hypothetical idea for an existing brand that wasn’t technically possible five years ago.
So the following video showcases a hypothetical idea on how to promote a beer in the soon to be independent state Southern Sudan. Key elements of the story are true. White Bull Lager is in fact the first major locally produced beer in Southern Sudan. But the hypothetical campaign described in the film gave me Inner Mouth Vomit.
It does not just show a deep lack of historical and political understanding – it’s just cynical (even worse than Jung von Matt’s great guerilla stunt that took the piss out of German anti Nuclear protestors…2 months before Fukushima).
Stuff like this is the end result when ignorance meets fake caring. Seriously? This is either an extremly sarcastic subtle protest against ignorance in advertising. Or it is one of the saddest things I have ever seen coming out of the industry. Two million people died in Sudan and some hipster presents beer logos on T-72 tanks to win an award. Oh…the best part: In the end they even dare to dedicate this to the people of South Sudan. Makes me want to kill myself.
Carlsberg. The most useful ad in the world.
Januar 4th, 2011 • Ideas, We like
Tags: Beer, Brands, Cool, Creativity, Funny, Ideas, Print, We like
Did anyone say print is not innovative enough? Not useful. Just focused on stupid big ideas that no one is interested in? Then check out this best ad in the world very useful tool to directly interact with Carlsberg booze without even using the word widget once. High five, Carlsberg. I love it. (via Adfreak)
Brew Dog. The World’s Strongest Beers now also served in Dead Squirrels.
Juli 26th, 2010 • Brands, Business, Experimental, Social Business
Tags: Beer, Brew Dog, Cool, Creativity, ecommerce, Experimental, Funny, Ideas, Long Tail, Strategy, visual, We like, World
If there is one thing that I like about e-commerce it is the beauty of the long tail. You know what I am talking about – bizarre niche products and, sometimes, even more bizarre ways to market them.
Talking about bizarre…
Get to know Brew Dog, a brewery from North-East scotland. What the scots do is simply to c
reate some of the strongest beers on earth. Being sold under names such as ‘Tactical Nuclear Penguin‘ or ‘Sink the Bismarck‘ we are talking about beer with 32% – 50% ABV!!! That’s more than most vodkas have.
And long tail is what Brew Dog is all about
Beer was never meant to be bland, tasteless and apathetic. (…) We are proud to be an intrepid David in a desperate ocean of insipid Goliaths.
As a German I particularly like their little personal war with my Fatherland. I think not one product was named ‘Sink the Bismarck‘ since 1941. But hey, in Brew Dog’s case it’s absolutely alright. I mean they serve their beer in squirrels. That’s just genius!
Check out Brew Dog’s products, read their blog and buy their dead squirrel beer. They deserved it.
And here is the brilliant new video of the guys, announcing the strongest beer on earth, called ‘The End of history‘ which weighs about 55% ABV (OMFG)!!!
I am a fan. And here is the clip…
Heineken. So, can I buy you a drink?
April 23rd, 2010 • 4 comments Ads
Tags: Ads, Beer, Brands, Cool, Creativity, Diagram, Funny, Heineken, Ideas, Print, visual, We like
Good Information Design is an extremely challenging task. Nevertheless the web community’s enthusiasm to press every figure they could get their hands on, into a colorful info visualization got a little bit annoying, lately. For a couple of weeks it seemed as if no piece of data about the Social Web, Twitter or other Natural Disasters could just exist without being pressed into a statistical wallpaper.
Now, after this piece of info visualization has become as cool as running around in Ed Hardy wear it is time for the wallpaper’s successor – let’s get back to the classic process flow. ‘So you need a Typeface‘ kicked it off. Next is Heineken with this brilliant and absolutely important process flow which I found on ‘ads of the world‘. It’s obviously a creative experiment by Miami Ad School. Anyway, well done. Print can be good sometimes. 
And I will now stop blogging about print for a while. I promise.
Andes Teletransporter. The liberation of Men has begun.
Januar 22nd, 2010 • Ads, Ideas, We like
Tags: Ads, Beer, Brands, Cool, Creativity, Food, Funny, Ideas, Insights, We like
Davaidavai is not so much into blogging about stuff that you will read anywhere else…as long as you can operate twitter. No iSlate, no Coke Happiness Machine, no google buys XYZ here.
But this little campaign here is surprisingly still pretty unknown and it will surely run for a couple of Lions. The Andes Teletransporter Idea is based on a more than simple insight and translates it into a cool, funny mechanism for the Argentinian beer brand.
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