We definitely like: Chevrolet’s ‘True Story’.

November 25th, 2011 • Ads, We like
Tags: Ads, Automotive, Brands, Creativity, history, People, Storytelling, We like

Fantastic commercial, Chevy. With 5 minutes it is a bit too long to enthuse everyone. But dear Chevrolet: Do yourself a favour and turn your boring Youtube channel into a hub for your consumer’s childhood memories. That’s a great story. And even though I as a European have no personal memories of Chevy – I guess a lot of Americans do.

Thx to Creative Criminals. More ‘stuff we like’ here.

BMW. The Revenge of the Lonely Copywriter.

Mai 27th, 2011 • Allgemein, Brands, Experimental
Tags: Automotive, Banner, bmw, Cool, Copy, Copywriting, Creativity, Experimental, Funny, Ideas, visual

I don’t know how to call these ads/banners/posters that you see sometime when a copywriter is supposed to write a really long text for once. You know…when you get surprised by a format which is copy, copy, copy and it goes on and on.

It’s one of the saddest ad formats. The copywriter knows nobody is going to read it. He knows his copy is cursed to serve as long typography here. And that is why he is holding an inner monologue in this type of ad format where he consistently speaks to the reader as a copywriter – not necessary as a brand – thanking the reader that he fights his way through his copy. What makes it even sadder: Most often it is indeed great copy.

Check out this banner ad for BMW. It was done by the Canadian agency Cundari and it starts as a 300-by-250-pixel box. And then it expands and expands and expands. When moused over it turns into a 18,000 pixels high monster—that’s 20 feet—with more than 5,500 words of copy going on and on (and on and on).

As usual. The copywriter wrote a great text. But I always feel a certain sadness when I see letters mutating into typo. Great banner idea. But I think after years of working as a copywriter I know what this poor guy went through who wrote that. (via Bannerblog)

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Awesomeness. Your Move BMW.

Januar 10th, 2010 • Ads, Media, We like
Tags: Ads, Automotive, bmw, Cool, Creativity, Funny, Ideas, Media, mercedes, Out of Home, We like

Taken somewhere on the streets of Santa Monica. Adaptive Brand Marketing as we love it (via). Click the picture to see it fullsize.

Mercedes. How Razorfish activated for the E Class.

November 4th, 2009 • Allgemein
Tags: Activation, Ads, Agencies, Automotive, Banner, Brands, Cool, Media, Razorfish, visual

My employer Razorfish won the Mercedes USA account about a year ago. The agency had worked for Mercedes AMG for quite some time, but winning the mothership was something different. Now, after the first couple of projects they have created this video showcasing the ad campaign for the Mercedes E Class (via my colleague David Deal). To be honest: I would definitely have chosen a different tune for the presentation, but the banner concepts are really nice. I saw the first NY Times banner ad live in action – and it was pretty cool.

Mercedes-Benz – 2010 E-Class launch from peter knierim on Vimeo.

Audi Surface Configurator. Touch it, feel it.

Oktober 1st, 2009 • 11 comments Brands, Surface
Tags: Audi, Automotive, Brands, Cool, Creativity, Microsoft, Surface, Touch, visual, We like

I work for Neue Digitale / Razorfish, a Frankfurt and berlin based subsidiary of the Razorfish network. As part of our dedication to the digital ecosystem of our clients we are not only engaged in Social Media and Analytics projects but also in POP and digital sales activities. This configurator for our client Audi was staged two weeks ago on this Microsoft Surface Table at the leading automotive fair, IAA, right here in Frankfurt. Technologically it was quite a challenging project but it worked out quite nicely. Some call it magic. Read all about it on Razorfish’s Emerging Experiences Blog.

Audi Car Configurator on Surface @ IAA 2009 from Neue Digitale / Razorfish on Vimeo.