Social Media Management Software. Check Out Altimeter’s New Buyer’s Guide.

Januar 9th, 2012 • 2 comments Reports, Social, Tech, Tools
Tags: Altimeter, altimetergroup, Business, Facebook, Presentation, Reports, Social Business Design, Social Influence Marketing, Strategy, Tech, Tools, we are social

So once you have given all the presentations about the value of Social Media and explained that a fan is not worth $2.38 (or something) you will – at some point – face the challenge of managing real time interaction with your customer. Here SMMS, a type of software especially designed to support the management of complex social interaction platforms, are usually your weapons of choice. Especially in a world in which any major enterprise has to be able to manage its 178 social media accounts in average.

A Social Media Management System (SMMS) is a software tool that uses business rules and approved employees and partners to manage multiple social media accounts such as Facebook, Twitter, and YouTube. This system contains features such as governance, workflow, intelligence, and integration capabilities across the enterprise. The success of these tools is dependent upon a business-led strategy, defined processes, trained staff, and ability to measure efforts.

SMMS are there to reduce the complexity of large real time social media platforms. And there are many, many different vendors on the market. From Hootsuite to BuddyMedia, from Wildfire to Spredfast, no two vendors are alike and there is no one-fit-for-all SMMS-solution. Altimeter’s new “Strategy to Manage Social Media Proliferation” serves as a great overview over the SMMS-scene and offers metrics to support the choice for specific vendors based on the social objectives of your organisation.

If you have ever tried to give your customer a founded recommendation on which SMMS to choose you will know how important the following report is. In a market as cluttered and dynamic as this we need more top-level reports like the following one instead of infographics on Mashable.

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engagementDB. Altimeter’s social business compendium.

Oktober 19th, 2009 • Allgemein
Tags: altimetergroup, Brands, Business, Diagram, engagmentdb, Presentation, Reports, Social Business Design, Social Influence Marketing, Strategy, Tools

Actually I am pretty well informed of what’s happening in the wild, wild world. The fact that altimetergroup published this fantastic project without me knowing it for months can only be explained through my vacations (at least I hope, otherwise I would have to reconfigure my Feedreader).

Engagementdb gives an overview about brands in Social Media. Currently it comes with two key features: A very handy, insightful diagram, which dynamically positions brands in regard to their engagement intensity and platform distribution. Additionally the findings of altimeter concerning brands in the social web are put down in the engagementdb study. In addition to the live assets altimeter wants to build up on its core finding and asks users to integrate ‘their’ social brand assets. The goal: to build a comprehensive overview of the market.

To sum it up: Even for altimeter this looks like a challenging project. But it’s definitely worth a look for everyone who works in nowaday’s Social Business.