Lufthansa. Getting jiggy with social inflight data.

Oktober 7th, 2009 • Business, Ideas, Social Business
Tags: Airlines, Facebook, Ideas, live data, Lufthansa, Social Business Design, Social Influence Marketing, Tools, Trends, Twitter, World

Social Media and Airlines share a long tradition (if you can talk about tradition in this field). The reasons seem obvious: Travelling is about people, about service and quite often about the good sides of life. JetBlue just broke a million followers on twitter. And Virgin America replaces advertising with Social Media pretty often with a focus on micro Communities in flight.

Apart from many other aspects, onboard Wifi seems to be the magic word. It can turn customers into a small social network and makes them spread the word from inside a 747. Southwest Airlines, Delta, Lufthansa Virgin…everybody seems to work on his own respective inflight Wifi Solution.

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