Social Networks. Age is definitely more than just a number.

Februar 28th, 2010 • Reports, Social
Tags: age, Cool, Diagram, pingdom, Presentation, Reports, Social, Social Networks, Strategy, Trends, visual, World

First of all follow Pingdom on twitter. Seriously.

Secondly, it is not common for me to quote the research results of one thinktank for the second time in two days. Here I will make an exception. Simply because Pingdom respects the golden rule of being quoted on the social webs in perfect harmony with the four key elements of social nerd buzz:

• do the research/poll/well argumented guess about Planet Earth
• follow up with number crunching (if there are numbers)
• draw a great looking diagram
• tweet the hell out of it

Today we talk about age distribution and social networks. It’s neither a secret nor surprising that there is an age gap between LinkedIn and Twitter. But as long as you don’t nail down this fact into a diagram you don’t make a point on the intertubes. Right? Right.

Here we go…

Fact: Age distribution in social networks varies among social networks

High five! We are number one. If you are a 36 year old tech savvy, male, digital nerd the following diagram enlightens you with one key information – you will meet the ones you like (and who are like you) over and over again. Your mom probably isn’t yet a registered member of Facebook and your teenage cousin probably isn’t as well. But be prepared for the next generation to be 150% part of the game. Unfortunately they are not really relevant yet marketing wise (but they will follow….muahahahahahahahahahahahaha).

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