Posts Tagged ‘Ads’
Fake of the Day. The GranataPet Snack Check Billboard.
März 30th, 2011 • 5 comments Ads, Experimental, Fake
Tags: Ads, Advertising, Fake, Foursquare, Germany, Ideas, Out of Home, Social Influence Marketing, Tech, World
Time for a new category on davaidavai – the fake of the day.
More and more I get sick of unapplicable fake campaigns that get retweeted over and over again to generate PR for the phantasies of an agency. The beauty of (tech) creativity is to work under certain limitations. And is absolutely legitimate to play and experiment with prototypes. But to mark an unapplicable prototype with a reach of 3 persons in your bathroom and a Youtube video to promote it as a campaign is strictly unethical.
The fake of the day came via geekosystem, Creativity Online, and mashable and is currently getting retweeted all over the web. The idea goes like this: ‘GranataPet brand dog food figured out a clever way to beat the problem with food ads: In most forms of media, consumers generally can’t taste or smell the food being advertised. When one checks in at the billboard via Foursquare, some of the dog food slides out of a dispenser and into a bowl, ready for dogs sample.’
Yeah, right. On one billboard?
Questions:
- I am German. Has any German ever heard of this dog food brand?
- Has any German ever seen one of these billboards?
- How should this billboard work if (in 2010) only ~20,000 Germans were actual Foursquare users
Smithsonian. Historically Hardcore.
März 21st, 2011 • 16 comments We like
Tags: Ads, Cool, Copywriting, Creativity, Funny, Ideas, Media, Museums, Smithsonian, We like
The following campaign for the world’s largest museum complex ‘The Smithsonian‘ has generated some buzz lately. Unfortunately it is not real – it is the product of copywriter Matt Kapler who indeed came up with a brilliant idea to bring the history section in a museum to live in an unexpected way – Smithsonian, historically hardcore. Very well done, Matt. I love it particularly as I studied politics and history. Topics that need a bit of spice to be interesting for a lot of people (even though the Osman Empire was fucking interesting). In fact it reminds me a bit of another fake campaign targeted at Nerds for Wikipedia. Thanks to Behance for the link.
Visual 1
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Visual 2
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OMFG. It’s as if Skynet and Satan had a Brood of Soul-Eating Children.
Februar 23rd, 2011 • 2 comments Business, Social
Tags: Adaptation Marketing, Ads, Agencies, Business, Funny, Future, Media, Prediction, predictions, Shit, Social Influence Marketing, Strategy, Trends
Rubbishcorp calls it ‘Officially the most shittest thing I have ever posted on this blog.’ A Youtube commenter replied ‘If you work in marketing, kill yourself. If you made this video, kill yourself twice.’ And who am I to disagree?
‘We are the future’ is a declaration of professional bankruptcy. It is a video about the weird Reality filter that many media agencies use to look at the world (this time it’s the PHD network). It’s about people who believe that other human beings ask for more marketing content. Or – to quote rubbishcorp one more time – ‘it’s a reflection of the views of a bunch of middle aged ad-people about some random technologies that none of them have any actual understanding of.’ And yes, PHD rightfully is getting grilled on the intertubes right now.
If you watch it you will find out that it’s pretty much the video version of ‘Stuff real people don’t say about advertising‘. Only this time it is not meant to be ironic. To finally illustrate my thoughts with one more Youtube comment – ‘Oh jesus, its like skynet and satan had a multicultural brood of consumerist nega-children that eat souls through the innernets.’ Thanks.
Thanks to jkleske for sharing it.
By the way. You are okay.
Februar 8th, 2011 • 1 comment Allgemein
Tags: Ads, Agencies, Quote, Truth, TV
Thanks to Dani Seuba
Hysterical. Groupon’s ‘Save the Money’ Super Bowl Campaign.
Februar 7th, 2011 • 9 comments Ads, Allgemein, We like
Tags: Ads, Agencies, Brands, Charity, Cool, CPB, Creativity, Funny, Groupon, Ideas, Lifestyle, Super Bowl, TV
‘Money is one of our most important natural resources. Sadly, thousands of dollars are wasted every year. Until now.’
Groupon.com and Crispin Porter just launched their new ‘Save the Money’ campaign during Super Bowl. Yes, it was fucking expensive. And it has followed the handbook of many successful superbowl commercials – Make the commercial talk of the town. Cuba Gooding Jr., Timothy Hutton and Elizabeth Hurley star in Groupon’s first three commercials which allegedly seem to raise money for charity….but wait…they don’t.
There is a thin line between being ironic and being cynical. And campaigns like this one are designed to spark outrage… One comment underneath the Tibet commercial says
Please boycott this corporation and tell everyone you know to do so. Additionally, please pressure all businesses that advertise through it to end all dealings with it. The vacuousness and utter amorality of 21st century capitalism has been put on display, and we need to collectively say that we’ve had enough.
I personally think Groupon’s commercials are hysterical. Plus if you follow the link to Groupon’s Save the money site you will find Donate buttons to contribute to the four good causes that Groupon makes fun of. I think this in fact counters the cynicism charges adding a lot of money and awareness to these charity projects. Simply because Groupon doesn’t make fun or whales, Tibet or the Rain Forest – it makes fun of Political Correctness. And I sense this Political Correctness all too often is more cynical than to spoof it. Or as @e_fink accurately commented…
“Amazing. More people are offended by Groupon’s ads than the coarse objectification of women in EVERY SINGLE OTHER AD!”
Groupon ‘Save the money, Whales
Advertising. Why the Model Slept with the Casting Director…
Dezember 9th, 2010 • Ads, Ideas
Tags: Ads, Agencies, Creativity, eram, France, Funny, Ideas, Lifestyle, Print, Truth
One thing that keeps on driving me insane in marketing is the massive amount of work attached to a piece of output that most humans would consider as…a print ad…or (most often) a pretty boring radio commercial. I mean if my dad knew how much work has been done, how many presentations were made to eventually stage a billboard with a car on it (and a price) he would instantly go insane. I think this print campaign for Eram in France points that out quite nicely…
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Sad Truth. Everybody could make ads.
November 8th, 2010 • Ads
Tags: Ads, Advertising, Agencies, Creativity, Funny, Ideas, Mccann, We like
Simple, funny and true. ‘Everybody could make ads’ by McCann Erickson. Unfortunately not everyone could make digital marketing. Check out McCann’s funny little animals/kids/porn slider – good to finally know how McCann generates its ideas.
Hello. And Fuck you Nissan.
August 24th, 2010 • 3 comments Ads
Tags: Ads, Campaign, Fail, Germany, Nissan, Underway
I just stumbled upon this pic of the current Nissan campaign by TBWA London. It is not only a boring headline, it also shows a lot of disrespect and lack of any kind of cultural sensitivity no taste at all. The headline alters the first stanza of Germany’s national anthem – ‘Deutschland, Deutschland ueber alles’ (‘Germany, Germany above all’).
I am not so sure if Nissan and TBWA know that this part of Germany’s anthem is (not prohibited but) officially banned in Germany due to its function in the Third Reich. We sing the third strophe now for about 65 years…apart from a couple of skinheads. And yes, coming up with this headline in 2010 is highly offensive for a German. But what I feel sorry about most, TBWA – your lack of knowledge in combination with bad copywriting.
Does Nissan actually sell cars in Germany too? I think so.
Bizarre. My Tram Station is an Outdoor Award Entry.
August 22nd, 2010 • 3 comments Ads
Tags: Ads, Agencies, Amsterdam, Awards, Funny, Ideas, Media, Outdoor, Truth, Underway, visual, World
I work pretty much in the center of Amsterdam. I love the city. But to be honest, there are nicer places than Leidseplein, the square nearby which opens the gates to the touristic part of the city.
What I find really bizarre (beyond stoned German teenagers) is Leidseplein’s tram station. In fact, it’s not a tram station – it is a living Cannes Outdoor Lions Award entry for the city’s agencies. Every second week the tram station is in the center of another expensive outdoor ad idea that you cannot see anywhere else. It’s the kind of stuff that you see in award videos. The kind of idea that is getting sold to award jurys as a globally executed ad campaign, while in fact we are talking about one tram station at Leidseplein.
This week it’s 180 TBWA\BEC with adidas F50 Lightspeed.
A couple of weeks ago it was some fantasy motion picture…
Oh Fuck. ‘When I grow up’.
August 18th, 2010 • 2 comments Ads
Tags: Ads, Cool, Creativity, Funny, HR, Ideas, monster.com, Viral
Ha ha…ha….ha….think you’re funn……waaaaaaaaaaaaaaaaaah! The video is very very old. But it still is……waaaaaaaaaaaaah!!!
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