davaidavai.com » Ads

LEGO Occupy Wallstreet? Shut up and take my money!

Gerald — Thu, 22 Dec 2011 09:44:31 +0000

After months of demonstrations by the Occupy Wall Street movement, Slate V imagines a special edition Lego set just in time for the holidays. And with the Arab Spring upgrade soon…or North Korea.

via Laughing Squid

© Gerald for davaidavai.com, 2011. | Permalink | No comment | Add to del.icio.us
Post tags: 2011, Ads, Creativity, Fake, Funny, Ideas, Lego, Occupywallstreet, Politics, Toys, Truth

Feed enhanced by Better Feed from Ozh

Rock Bottom. Droga 5 has possibly created the worst campaign ever.

Gerald — Thu, 08 Dec 2011 09:19:00 +0000

If the following video is no hoax it has the realistic chance to become one of the most disgusting, cyncical pieces of marketing I have ever seen. I thought the ‘concept campaign’ White Bull Army was pathetic. But the crap idea that Droga 5 is about to launch for gaming headset brand Turtle Beach is hard to bear.

Check out the video

Quote: “Gamers want the immersive feeling of being in a warzone. Turtle Beach takes you there.” Even if it is a hoax (it will be in the end): Putting a first person shooter into the same context as a war zone where thousands of people died and millions suffer every day makes me want to spit out.

And no, I disagree. Not any PR is good PR. This is shit. Cynical, pathetic shit. I am ashamed to work in the same industry as the guy who came up with this. (via adverblog)

© Gerald for davaidavai.com, 2011. | Permalink | 3 comments | Add to del.icio.us
Post tags: Ads, Agencies, Brands, Creativity, droga 5, Ethics, Gaming, Ideas, Industry, Politics, World

Feed enhanced by Better Feed from Ozh

We definitely like: Chevrolet’s ‘True Story’.

Gerald — Fri, 25 Nov 2011 10:29:58 +0000

Fantastic commercial, Chevy. With 5 minutes it is a bit too long to enthuse everyone. But dear Chevrolet: Do yourself a favour and turn your boring Youtube channel into a hub for your consumer’s childhood memories. That’s a great story. And even though I as a European have no personal memories of Chevy – I guess a lot of Americans do.

Thx to Creative Criminals. More ‘stuff we lik e’ here.

© Gerald for davaidavai.com, 2011. | Permalink | No comment | Add to del.icio.us
Post tags: Ads, Automotive, Brands, Creativity, history, People, Storytelling, We like

Feed enhanced by Better Feed from Ozh

Disco! Patrick Swayze definitely had Blue Ribbon on his Mind.

Gerald — Fri, 28 Oct 2011 08:19:02 +0000

Time for…yes….a TV commercial. Gems like the following TV ads were created back in the days when they were still interesting. In the case of this Pabst Blue Ribbon spot with a youngish Patrick Swayze about a decade before anyone could ever say “Look, spaghetti arms. This is my dance space. This is your dance space. I don’t go into yours, you don’t go into mine. You gotta hold the frame.”

Reminds me of David Naughton in this 1977 Doctor Pepper TVC.Thx to adweek.

© Gerald for davaidavai.com, 2011. | Permalink | No comment | Add to del.icio.us
Post tags: 1970s, Ads, Beer, Disco, Funny, Pabst, Patrick Swayze, TV

Feed enhanced by Better Feed from Ozh

Great Ads. Sony PS3, Long Live Play.

Gerald — Thu, 06 Oct 2011 10:30:27 +0000

Some campaigns are different. Sony’s “Long Live Play” PS3 Campaign may be one of them. Playstation brand’s ad agency Deutsch Inc. really did a great job. But just check it out…

© Gerald for davaidavai.com, 2011. | Permalink | No comment | Add to del.icio.us
Post tags: Ads, Agencies, Brands, Cool, Creativity, Funny, Gaming, Ideas, Lifestyle, sony, visual, We like

Feed enhanced by Better Feed from Ozh

How to position Ice Cream like a Boss: “You want nutrition, eat carrots”.

Gerald — Thu, 22 Sep 2011 08:48:20 +0000

I just stumbled upon this perfect example of a great copy text. After years of working as a copywriter (in my previous life) I still have a lot of respect for the few who are able to write such an intelligent, bold, entertaining text. A no-bullshit text that positions this ice cream as the fat, unhealthy, very delicious product that it is. Well done! Congratulations Wisconsin for this ice cream and congratulations for the copywriter (who was probably the van owner).

Please zoom in if you are too old to read the text below.

© Gerald for davaidavai.com, 2011. | Permalink | No comment | Add to del.icio.us
Post tags: Ads, Cool, Copy, Copywriting, Creativity, Food, Funny, intelligent, World

Feed enhanced by Better Feed from Ozh

Very Cool. A Duct Tape goes Tron.

Gerald — Tue, 23 Aug 2011 07:46:49 +0000

I have to admit I have rarely seen a better TV commercial for Duct Tape. But maybe that’s because Duck Products Tron Duct Take spot is the only one I know. Not enough Duct tape porn? Then go check out the user reviews to this Duct tape on amazon. No seriously. Do it.

Duck Tron from Ryactive on Vimeo.

© Gerald for davaidavai.com, 2011. | Permalink | No comment | Add to del.icio.us
Post tags: Ads, Cool, Creativity, Duct Tape, Experimental, Funny, Meme, Memes, Tron, TV, visual

Feed enhanced by Better Feed from Ozh

White Bull Army. Everything that was ever wrong with Ad Awards in just one Video.

Gerald — Sun, 08 May 2011 18:18:17 +0000

A little update to this article: After bashing the video below as “either an extremly sarcastic subtle protest against ignorance in advertising. Or the saddest thing in the industry” I was now contacted by a couple of people who commented that anyone (except me) found it extremely obvious that it is not the saddest things but a very subtle protest. But what is it that this video wants to achieve?

Is it taking the piss out of award videos? Pink Pony does that without touching the Sudanese civil war. Is it supposed to remind us of South Sudan? Not really. So in fact whatever it was that this video wanted to be ironical about – it crossed the line from irony to cynicism.

To make my point I. I don’t give a damn if this is an official award video. I just think it’s extremely tasteless and stands for a very acultural cynicism typical for too many people in this industry. Generate buzz no matter through which method. That’s pathetic.

Follow the rest of the conversation on adland.tv

——————————

Actually everything that was ever wrong with ad awards can be studied in the video below. It is a submission to the Future Lions, a sub-award of the well known Cannes Lions. And it is given to anyone (you can be a private person) who comes up with a hypothetical idea for an existing brand that wasn’t technically possible five years ago.

So the following video showcases a hypothetical idea on how to promote a beer in the soon to be independent state Southern Sudan. Key elements of the story are true. White Bull Lager is in fact the first major locally produced beer in Southern Sudan. But the hypothetical campaign described in the film gave me Inner Mouth Vomit.

It does not just show a deep lack of historical and political understanding – it’s just cynical (even worse than Jung von Matt’s great guerilla stunt that took the piss out of German anti Nuclear protestors…2 months before Fukushima).

Stuff like this is the end result when ignorance meets fake caring. Seriously? This is either an extremly sarcastic subtle protest against ignorance in advertising. Or it is one of the saddest things I have ever seen coming out of the industry. Two million people died in Sudan and some hipster presents beer logos on T-72 tanks ~~to win an award~~. Oh…the best part: In the end they even dare to dedicate this to the people of South Sudan. Makes me want to kill myself.

© Gerald for davaidavai.com, 2011. | Permalink | 14 comments | Add to del.icio.us
Post tags: Ads, Africa, Agencies, Alcohol, Awards, Beer, Brands, Future Lions, Ideas, Politics, Strategy, Sudan, Viral, visual

Feed enhanced by Better Feed from Ozh

Good Morning. The Return of ‘The Media Award Tram Station’.

Gerald — Fri, 29 Apr 2011 07:42:20 +0000

It’s not always easy to work in the center of Amsterdam. Well, most of the time it is. But then there are days when you step out of your tram at the central Leidseplein square and the first thing you think is WTF?

Quite often this has got something to do with my particular tram station which I call ‘The Media Award Tram Station’. Simply because it serves as award entry for pretty much any Media angency in the world. You know…when they spend EUR 1 million on media…and EUR 995,000 run just into this installation there to make the campaign look great in Cannes?

I have seen everything being built on top, attached to or dug underneath the tram station. But I haven’t seen what I have seen this morning. It looked a little something like this…

© Gerald for davaidavai.com, 2011. | Permalink | No comment | Add to del.icio.us
Post tags: Ads, Agencies, Amsterdam, Awards, Funny, Ideas, Media, Outdoor, Truth, Underway, visual, World, WTF

Feed enhanced by Better Feed from Ozh

Fake of the Day. The GranataPet Snack Check Billboard.

Gerald — Wed, 30 Mar 2011 08:14:22 +0000

Time for a new category on davaidavai – the fake of the day.

More and more I get sick of unapplicable fake campaigns that get retweeted over and over again to generate PR for the phantasies of an agency. The beauty of (tech) creativity is to work under certain limitations. And is absolutely legitimate to play and experiment with prototypes. But to mark an unapplicable prototype with a reach of 3 persons in your bathroom and a Youtube video to promote it as a campaign is strictly unethical.

The fake of the day came via geekosystem, Creativity Online, and mashable and is currently getting retweeted all over the web. The idea goes like this: ‘GranataPet brand dog food figured out a clever way to beat the problem with food ads: In most forms of media, consumers generally can’t taste or smell the food being advertised. When one checks in at the billboard via Foursquare, some of the dog food slides out of a dispenser and into a bowl, ready for dogs sample.’

Yeah, right. On one billboard?

Questions:

I am German. Has any German ever heard of this dog food brand?
Has any German ever seen one of these billboards?
How should this billboard work if (in 2010) only ~20,000 Germans were actual Foursquare users

(...)
Read the rest of Fake of the Day. The GranataPet Snack Check Billboard. (32 words)

© Gerald for davaidavai.com, 2011. | Permalink | 5 comments | Add to del.icio.us
Post tags: Ads, Advertising, Fake, Foursquare, Germany, Ideas, Out of Home, Social Influence Marketing, Tech, World

Feed enhanced by Better Feed from Ozh

davaidavai.com » Ads

LEGO Occupy Wallstreet? Shut up and﻿ take my money!

Rock Bottom. Droga 5 has possibly created the worst campaign ever.

We definitely like: Chevrolet’s ‘True Story’.

Disco! Patrick Swayze definitely had Blue Ribbon on his Mind.

Great Ads. Sony PS3, Long Live Play.

How to position Ice Cream like a Boss: “You want nutrition, eat carrots”.

Very Cool. A Duct Tape goes Tron.

White Bull Army. Everything that was ever wrong with Ad Awards in just one Video.

Good Morning. The Return of ‘The Media Award Tram Station’.

Fake of the Day. The GranataPet Snack Check Billboard.

LEGO Occupy Wallstreet? Shut up and take my money!