Old Spice. The Most Effective Commercial in the History of Everything.

Februar 14th, 2010 • Comments Ads, Brands
Tags: Ads, Brands, Creativity, Funny, Ideas, Old Spice

I have to admit, I really love traditional advertising once in a while. Old Spice shows how it is getting done: Create a strong idea, and execute it brilliantly…wow. I am sure, this is the most effective commercial ever – even though it makes me feel woefully inadequate. High five Old Spice. It’s diabolic and I love it.

Audi’s Green Police. Didn’t They say Hitler?

Januar 30th, 2010 • Comments Ads, Brands
Tags: Ads, Audi, Brands, Fail, Germany, Ideas, Philosophy, PR, Social Influence Marketing, Strategy

Let’s start an intellectual experiment.

Think about e.g. an ex-spouse in your life and now think about any object in your appartment. Can you associate it with him or her somehow? You probably can. Take the old vase in your living room and you will probably find a connection to your ex who loved flowers so much. Most likely you will be able to link the TV set to her preferences for ‘Grey’s Anatomy’ and so on…But why should you do that? Especially since you will be able to link pretty much anything to pretty much anything after thinking about it for a while. Plus, simply put, while you actually might not want to think about your ex-spouse anymore at all?

Well, that’s what self-proclaimed guardians of Political Correctness do on the web 24/7. They love to think about all kinds of connections because there is not one thing which makes them as happy as making up a good old PR disaster.

One information in advance: I am German and I work for a digital agency with Audi International on the client list (not PR, not Audi USA). This is just accidental and not the rationale behind this article. I am professionally not at all engaged in any Audi project even though I like the cars. I simply react on this article by Danny Brown, entitled “Audi and the Super Bowl Social Media Shit Storm“.  This is the story: In an attempt to spearhead a social media intiative, Audi USA (keep that in mind, it is important) had invented the so-called ‘Green Police’. It comes with a Super-Bowl ad, a Youtube channel and the inevitable twitter account. This is the more or less entertaining ad:

Did you realize it? No? Audi has just committed a major act of Political Incorrectness, according to Danny.

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Ad spoofs. And now here comes MAFIA WARS.

Januar 25th, 2010 • Comments Ads, Games
Tags: Ads, Facebook, Farmville, Funny, Ideas, mafia wars, Social Gaming, Spoof

You have probably watched the hilarious Farmville ad spoof last week. Well, as every successful entertainment concept needs a sequel, here is it – the Mafia Wars ad spoof. It is basically a remixed version of the original spot but we like it nevertheless…kind of (5 out of 10 points because of a lack in originality). Thanks to allfacebook for the link.

Andes Teletransporter. The liberation of Men has begun.

Januar 22nd, 2010 • Comments Ads, Ideas, We like
Tags: Ads, Beer, Brands, Cool, Creativity, Food, Funny, Ideas, Insights, We like

Davaidavai is not so much into blogging about stuff that you will read anywhere else…as long as you can operate twitter. No iSlate, no Coke Happiness Machine, no google buys XYZ here.

But this little campaign here is surprisingly still pretty unknown and it will surely run for a couple of Lions. The Andes Teletransporter Idea is based on a more than simple insight and translates it into a cool, funny mechanism for the Argentinian beer brand.

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Faaaaarmville. The commerical is here (kind of).

Januar 11th, 2010 • Comments Games, Social
Tags: Ads, Facebook, Farmville, Funny, Games, Social Gaming, Spoof

As long as you still want to be able to have a relationship, work and stuff like that, you should not start certain things. Heroin for example, or World of Warcraft…or Faaaarmville. Zynga’s social gaming superstar attracts 72.9 million active users every month and was among the first superhits of a new gaming genre on social networks. Farmville was not the first but the most succesful social games…ending the careers and relationships of millions on the way to the top.

And now look what user generated content did for us. Faaaarmville – the commercial. 110% hilarity guaranteed (thx to Penn-Olson).

Awesomeness. Your Move BMW.

Januar 10th, 2010 • Comments Ads, Media, We like
Tags: Ads, Automotive, bmw, Cool, Creativity, Funny, Ideas, Media, mercedes, Out of Home, We like

Taken somewhere on the streets of Santa Monica. Adaptive Brand Marketing as we love it (via). Click the picture to see it fullsize.

Copenhagen Zoo. The wildest place in town.

Dezember 28th, 2009 • Comments Allgemein
Tags: Ads, ambient, bus, Cool, Creativity, Funny, Idea, visual, We like

A couple of blogs have published great galleries of bus ads lately. Check out Inventorspot and Oddee for example. But I particularly liked this new Bus ad by Bates Y&R, Copenhagen for the local zoo. Check out this nice piece of ambient media. Wow! (via adsoftheworld)

Transmedia. An introduction to diversity in storytelling.

Dezember 12th, 2009 • Comments Ads, Brands, Social, Strategy
Tags: Ads, Brands, Cool, Philosophy, Presentation, Social Influence Marketing, Storytelling, Strategy, transmedia

In a world in which old and new media collide, Transmedia storytelling becomes a functional necessity in brand communication. The term was defined by Henry Jenkins in his 2006 book Convergence Culture:

Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience.

It is storytelling across multiple forms of media with each element making distinctive contributions to a viewer/user/player’s understanding of the story world (see Henry Jenkin’s blog). Even though I disagree with the word storytelling as THE defining factor for in this brave new media world, I agree with it being an important asset.

Digital Strategist Gunther Sonnenfeld has summarized the topic in this deck to Miami Ad School. It’s a deck that talks to advertisers in the first place, but I like it, nevertheless .

Great Ads. Que Sera, Sera?

Dezember 10th, 2009 • Comments Ads, Brands
Tags: Ads, Brands, Creativity, Funny, Idea, We like

Absolut. 25 years in fantastic ads.

Dezember 7th, 2009 • Comments Ads, Brands, Classics
Tags: Absolut, Ads, Branding, Brands, Classics, Cool, Creativity, history, Lifestyle, Print, visual, We like, World

My friends at Creative Criminals have published this fantastic compilation quite a while ago. But it is still worth taking a look at: For over 25 years Absolut vodka has run a simply überinspiring advertising campaign. The well known bottle of Absolut is formed in the shape of a tradtional Swedish medicine flagon. It may be hard to use for bartenders but the shape was an inspiration for their print campaign which just does one thing: Position the product as hero.

Check out the ad compilation here.