My Perspective. The New Rules of Relationship Management.
März 7th, 2010 | by Gerald
Altimeter Group has just published its new report entitled ‘Social CRM. The New Rules of Relationship Management.’ It assumes that
Browsing the "Adaptation Marketing" Tag
adidas. Preparing the Social Push for NBA All–Star Weekend.
Februar 5th, 2010 | by Gerald
For about three years I worked on various adidas accounts here at my employer, Neue Digitale / Razorfish. That’s why
Technographics. Forrester’s Ladder just got a new Rung.
Januar 19th, 2010 | by Gerald
In 2007 Forrester’s Charlene Li and Josh Bernoff introduced the world to the Groundswell model. It has become something like
Slightware. The difference between a campaign and a conversation.
Dezember 22nd, 2009 | by Gerald
Kenneth J. Weiss’ book Slightware is a book on the challenges brands face in nowaday’s complex marketing realities. Reader praise
Adaptive Marketing. How not to go the Dodo way, Part 1.
November 5th, 2009 | by Gerald
Forrester has just published an article called “Adaptive Brand Marketing: Rethinking Your Approach to Branding in the Digital Age”. This
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