My Perspective. The New Rules of Relationship Management.
März 7th, 2010 | by Gerald
Altimeter Group has just published its new report entitled ‘Social CRM. The New Rules of Relationship Management.’ It assumes that
März 7th, 2010 | by Gerald
Altimeter Group has just published its new report entitled ‘Social CRM. The New Rules of Relationship Management.’ It assumes that
Februar 5th, 2010 | by Gerald
For about three years I worked on various adidas accounts here at my employer, Neue Digitale / Razorfish. That’s why
Januar 19th, 2010 | by Gerald
In 2007 Forrester’s Charlene Li and Josh Bernoff introduced the world to the Groundswell model. It has become something like
Dezember 22nd, 2009 | by Gerald
Kenneth J. Weiss’ book Slightware is a book on the challenges brands face in nowaday’s complex marketing realities. Reader praise
November 5th, 2009 | by Gerald
Forrester has just published an article called “Adaptive Brand Marketing: Rethinking Your Approach to Branding in the Digital Age”. This