Mercedes. How Razorfish activated for the E Class.

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Posts Tagged ‘Activation’

Mercedes. How Razorfish activated for the E Class.

November 4th, 2009 • Allgemein
Tags: Activation, Ads, Agencies, Automotive, Banner, Brands, Cool, Media, Razorfish, visual

My employer Razorfish won the Mercedes USA account about a year ago. The agency had worked for Mercedes AMG for quite some time, but winning the mothership was something different. Now, after the first couple of projects they have created this video showcasing the ad campaign for the Mercedes E Class (via my colleague David Deal). To be honest: I would definitely have chosen a different tune for the presentation, but the banner concepts are really nice. I saw the first NY Times banner ad live in action – and it was pretty cool.

Mercedes-Benz – 2010 E-Class launch from peter knierim on Vimeo.

Davaidavai? What’s that?

Hi, I am Gerald Hensel and I am your host tonight.

Davaidavai is a blog about the stuff which drives my professional life. Digital ideas, social media, advertising in and beyond the 1s and 0s that seem to have taken control of pretty much everything… I work as Strategy Consultant for Blast Radius, Amsterdam. To check out what I do beyond davaidavai, simply follow this link. And don't forget to send me a message in case there is anything left to say.

The thoughts and opinions on this aite are my own, and not that of my employer.