Allgemein

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Maslow Revisited. The Hierarchy of Internet Needs.

Published on July 23rd, 2010 | by Gerald Hensel

In his 1943 paper ‘A Theory of Human Motivation’ Abraham Maslow presented the hierarchy of needs for the first time. His hierarchy of needs describes the most basic requirements of a human being, commonly shaped as [&hellip... Read More


We like

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Idiot Spotting. This is why we need The Onion.

Published on July 21st, 2010 | by Gerald Hensel

There are a million reasons why planet Earth needs America’s finest satirical magazine ‘The Onion‘. For example because of this hilarious report, or this, or that. But one of the most important reasons is – for [&hellip... Read More


Strategy

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Roger Wilco. The Tenets of Digital Strategy.

Published on June 10th, 2010 | by Gerald Hensel

After trying to define the difference between traditional and digital strategy (if there is any) I still have no perfect answer. This sketch by Mike takes us at least one step closer to a solution of [&hellip... Read More


Brands

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Absolut. Wallpapering Italy.

Published on June 10th, 2010 | by Gerald Hensel

There are a few brands in this world that simply know how to stage themselves. Absolut doublessly is one of them. Check out ‘Absolut Wallpaper’, a wonderful revision of Modern Art by Ron English. This is [&hellip... Read More


Ads

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Nike. Write the Future.

Published on May 21st, 2010 | by Gerald Hensel

Okay Nike. Nice one. The sportswear brand really becomes a web video specialist. After the last couple of really cool, entertaining commercials Nike brings the fun back into advertising (and to be honest – I don’t [&hellip... Read More


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