Trends

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Semi-Annoying Memes. Song Lyrics on Threadless Shirts.

Published on April 30th, 2010 | by Gerald Hensel

Time for some new ideas kind of new ideas modifications of existing stuff to make it feel new. All of us got pretty annoyed lately by wallpaper-sized infographics staging statistics from ‘How many died in WWII’ [&hellip... Read More


Politics

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Cyberwar. A new Badge for Bytes not Bombs.

Published on April 28th, 2010 | by Gerald Hensel

Times are a changing. The U.S. Air Force chief of staff has just approved the new Air Force Cyber Badge. It will now be given out to the USAF cyber soldiers who are part of the [&hellip... Read More


Allgemein

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Media. The Anatomy of Digital Platforms.

Published on April 11th, 2010 | by Gerald Hensel

David Armano seems to stay true to his roots as the social web’s best info visualizer. His endless stream of useful sketches about the web has explained the terms paid, owned and earned media earlier. But [&hellip... Read More


Ads

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Nike Air. Where the Magic comes from.

Published on April 4th, 2010 | by Gerald Hensel

The description ‘Viral’ for a commercial on Youtube did always suck. Face it, it’s a commercial in the first place. And it can trigger a viral effect. But it’s not viral simply because it’s on Youtube [&hellip... Read More


Strategy

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Big Ideal. Ogilvy’s Brand Platform Revisited.

Published on March 30th, 2010 | by Gerald Hensel

On my way to explore the best of both worlds (traditional vs digital) I have – once again – come across Ogilvy’s ‘Big Ideals’ concept. And I think it’s a philosophy worth taking a look at, [&hellip... Read More


Business

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Dear Forrester. No, We Are Not Going to Die.

Published on March 29th, 2010 | by Gerald Hensel

Since Digital has initiated the revolution in Marketing the question for the ‘Agency of the Future’ has almost become an Internet Meme. Pretty much every agency around claims to have found the recipe. That’s in fact [&hellip... Read More


Links

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Links. Good reads for Sunday Night.

Published on March 28th, 2010 | by Gerald Hensel

It’s been a while since I updated my links section on davaidavai. Twitter, delicious and Facebook distract me too much from sharing links here. So, here is a small list of recommended reads for tonight. Feel [&hellip... Read More


Underway

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Absolut. NY-Z.

Published on March 26th, 2010 | by Gerald Hensel

There are only few brands in this world to consistently communicate and cooperate on such a high level as Absolut. Actually stuck in a low interest market with a completely generic product But it manages to [&hellip... Read More


Allgemein

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Social Media. How we forgot about Fun.

Published on March 13th, 2010 | by Gerald Hensel

Everybody who works in digital marketing, especially in social, talks about fast little concepts. My team likes to call this ‘speedboat strategies’. And it’s based on the concept of unconventional or adaptive marketing – launch many [&hellip... Read More


Ads

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IKEA. Do You Need a Hand?

Published on March 11th, 2010 | by Gerald Hensel

There are ads and then there are ads. The clever, simple and intriguing idea below does three things at once (which is not common for German creation anymore): It describes a problem, it solves it using [&hellip... Read More


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