Strategy

Strategy Deck App

Tools For Planners. The Strategy Deck App.

Published on July 10th, 2014 | by Gerald Hensel

No matter what you do, there is always going to be some kind of gap between why you started working in this field in the first place and what you do now. The wider this gap [&hellip... Read More


Brands

Amazon Kindle Fire on Books

Business Strategy. Amazon: The Hidden Empire. [Slideshare]

Published on July 8th, 2014 | by Gerald Hensel

Amazon has dominated e-commerce for quite some time now and doubtlessly continues to do so in the near future. Innovation, aggressiveness and a well set up digital ecosystem are the building blocks of amazon’s business strategy. [&hellip... Read More


Strategy

In Case Of Moon Disaster

On Failing. 3 Speeches That Were Never Held.

Published on June 30th, 2014 | by Gerald Hensel

Fail. Learn. Repeat. From a PR standpoint one gets the impression failing has become a virtue. The rise of startups has backed the concept of an imperfect organisation and plans that become better the more an [&hellip... Read More


Bad Ideas

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Hey adidas. We Don’t Get Your Hashtag.

Published on June 22nd, 2014 | by Gerald Hensel

FIFA Worldcup in Brazil. There is an awful lot to say about it, but rest assured: I won’t. Except this one thing: please stop ruining headlines with hashtags to trigger some lame ass social media activation that [&hellip... Read More


Google Trends

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Best Of Google Trends: Kony 2012.

Published on May 31st, 2014 | by ghensel

And here goes the research curve for Kony. You remember? Invisible Children? The most viral thing ever (until Psy came)? This is what a Buzz topic looks like on Google Trends... Read More


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