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The Sad Truth: “Are You On Ello?” [Video]

Published on October 9th, 2014 | by Gerald Hensel

“Are you on Ello” – the guy’s reaction is exactly what I was going through before AND after using Ello for the first time. If you are not yet on Ello: don’t do it. It won’t [&hellip... Read More


Ideas

KPN Apple iPhone6 Pockets

Echtzeit. KPN Enlarges Pockets of Apple Fanboys.

Published on October 4th, 2014 | by Gerald Hensel

I like this little PR stunt because of three things: 1. it comes from a real world insight (people will line up to get the new iPhone), 2. it takes sharability into account (these people have [&hellip... Read More


Media

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Study. Display Banners Suck Even More Than Expected.

Published on October 1st, 2014 | by Gerald Hensel

What’s the purpose of an agency nowadays? Personally I think we were always supposed to help our clients market their products, concepts, services or whatever it is. No matter how we decided to sell these things: [&hellip... Read More


We like

Post It Plus

Strategists Little Helper. The New Post-it® Plus App.

Published on September 26th, 2014 | by Gerald Hensel

We all love Post-it Notes for organizing projects, concepts and strategies. Post-its belong to the basic kit of any Strategy dude I can think of. They allow collaboration, they keep us flexible in meetings. They are [&hellip... Read More


Urban

Mural, Innerfields, Fischers Netz

Creativity. Fischers Netz – How A Mural is Born.

Published on September 23rd, 2014 | by Gerald Hensel

If you know Berlin or Hamburg a bit, you have probably witnessed some of the murals that decorate some of the city’s buildings. I always wondered how it is actually possible to create such an artwork. [&hellip... Read More


We like

Warsaw_Uprising_by_Tomaszewski_-_Mazowiecka_1

How To Stage History Online. Warsaw Rising.

Published on September 16th, 2014 | by Gerald Hensel

Being the passionate history geek that I am, I am always intrigued by great interactive ways to make history come alive. Among many other great examples I still regard ‘Clouds Over Cuba’ as one of the [&hellip... Read More


We like

Hornbach Goes Goth

We Like. Hornbach Goes Goth.

Published on September 13th, 2014 | by Gerald Hensel

It does not happen often that you will see an exceptionally smart ad from Germany on this  or any other blog. German marketers do not particularly love risk. But going to the edges – or at [&hellip... Read More


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