Strategy

In Case Of Moon Disaster

On Failing. 3 Speeches That Were Never Held.

Published on June 30th, 2014 | by Gerald

Fail. Learn. Repeat. From a PR standpoint one gets the impression failing has become a virtue. The rise of startups has backed the concept of an imperfect organisation and plans that become better the more an [&hellip... Read More


Bad Ideas

Bildschirmfoto 2014-06-22 um 12.53.09

Hey adidas. We Don’t Get Your Hashtag.

Published on June 22nd, 2014 | by Gerald

FIFA Worldcup in Brazil. There is an awful lot to say about it, but rest assured: I won’t. Except this one thing: please stop ruining headlines with hashtags to trigger some lame ass social media activation that [&hellip... Read More


Agencies

Cannes Hates Banners

Industry Buzz. Why It’s Cool to Hate Banners.

Published on June 19th, 2014 | by Gerald

Digiday just came up with this article on the latest from Spring Break the annual advertising summit: Cannes apparently hates banners. Neither do I particularly care a lot about what is happening in Cannes. Nor am I a [&hellip... Read More


Google Trends

JosephKony_alt1-a163dbc97362ceeea4abe92610179d8e76dd52f4-s6-c30

Best Of Google Trends: Kony 2012.

Published on May 31st, 2014 | by ghensel

And here goes the research curve for Kony. You remember? Invisible Children? The most viral thing ever (until Psy came)? This is what a Buzz topic looks like on Google Trends... Read More


Back to Top ↑

Share with your friends










Submit
Share with your friends










Submit
Share with your friends










Submit
Share with your friends










Submit
Share with your friends










Submit
Share with your friends










Submit
Share with your friends










Submit
Share with your friends










Submit
Share with your friends










Submit
Share with your friends










Submit