Bad Ideas

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Hey adidas. We Don’t Get Your Hashtag.

Published on June 22nd, 2014 | by Gerald

FIFA Worldcup in Brazil. There is an awful lot to say about it, but rest assured: I won’t. Except this one thing: please stop ruining headlines with hashtags to trigger some lame ass social media activation that [&hellip... Read More


Agencies

Cannes Hates Banners

Industry Buzz. Why It’s Cool to Hate Banners.

Published on June 19th, 2014 | by Gerald

Digiday just came up with this article on the latest from Spring Break the annual advertising summit: Cannes apparently hates banners. Neither do I particularly care a lot about what is happening in Cannes. Nor am I a [&hellip... Read More


Google Trends

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Best Of Google Trends: Kony 2012.

Published on May 31st, 2014 | by ghensel

And here goes the research curve for Kony. You remember? Invisible Children? The most viral thing ever (until Psy came)? This is what a Buzz topic looks like on Google Trends... Read More


We like

Dahinter steckt immer ein Kluger Kopf, FAZ

We Like: Dahinter Steckt Immer ein Kluger Kopf.

Published on May 26th, 2014 | by Gerald

It doesn’t happen often that you witness me praising a print campaign. But the one below is not only the exception to the rule, but also one great example of a sustainable concept that has become [&hellip... Read More


Bad Ideas

images

#Beefjerks: Jack Links Celebrates Sexism

Published on May 24th, 2014 | by Gerald

I am currently visiting my family near Frankfurt, Germany. Upon entering a gas station, I saw this thing (below) – a POS promotion for Jack Link’s Beef Jerky. Wow. Wait…what? Seriously? This is not just stupid [&hellip... Read More


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