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	<title>davaidavai.com</title>
	<link>http://davaidavai.com</link>
	<description>It's the conversation, stupid.</description>
	<lastBuildDate>Tue, 16 Mar 2010 15:15:50 +0000</lastBuildDate>
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		<title>Storytelling. A Day in New York and an Insight about Marketing.</title>
		<description><![CDATA[			
				
			
		
If you are a regular reader of my blog or if you follow me on twitter you might know that I spend this week in New York City. I am not working or attending a conference. I am just here on vacations, meeting friends and having a good time. While I spent the day exploring [...]


Related posts:<ol><li><a href='http://davaidavai.com/2009/11/13/nike-ny-stands-for-new-york/' rel='bookmark' title='Permanent Link: Nike. NY Stands for New York.'>Nike. NY Stands for New York.</a> <small> As a citizen of Frankfurt, Germany, I don&#8217;t feel...</small></li>
<li><a href='http://davaidavai.com/2009/11/13/adaption-marketing-miracle-whip-shows-how-its-done/' rel='bookmark' title='Permanent Link: Adaptation Marketing. Miracle Whip on the fast lane.'>Adaptation Marketing. Miracle Whip on the fast lane.</a> <small> About a week ago I reviewed Forrester&#8217;s concept of...</small></li>
<li><a href='http://davaidavai.com/2010/01/29/apple-inside-the-app-stores-rejection-department/' rel='bookmark' title='Permanent Link: Apple. Inside the App Store&#8217;s Rejection Department.'>Apple. Inside the App Store&#8217;s Rejection Department.</a> <small> The unparalleled freedom of Web 2.0 can nowhere be...</small></li>
</ol>

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		<link>http://davaidavai.com/2010/03/16/storytelling-a-day-in-new-york-and-an-insight-about-marketing/</link>
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		<title>New Yorkans. How about a chat and a drink?</title>
		<description><![CDATA[			
				
			
		
I will be in New York City for a week. Vacations that is. Maybe you and me are in contact via twitter, via Blogs or whtever? So how about a live chat (I mean real)? I&#8217;d be happy to meet people connected with me face to face. Just send me a message or leave a [...]


Related posts:<ol><li><a href='http://davaidavai.com/2010/02/28/chat-roulette-if-you-turn-your-head-i-win/' rel='bookmark' title='Permanent Link: Chat Roulette. If you turn your head I win.'>Chat Roulette. If you turn your head I win.</a> <small> Feed enhanced by Better Feed from Ozh ...</small></li>
</ol>

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		<link>http://davaidavai.com/2010/03/15/new-yorkans-how-about-a-chat-and-a-drink/</link>
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		<title>Social Media. How we forgot about Fun.</title>
		<description><![CDATA[			
				
			
		
Everybody who works in digital marketing, especially in social, talks about fast little concepts. My team likes to call this &#8217;speedboat strategies&#8217;. And it&#8217;s based on the concept of unconventional or adaptive marketing &#8211; launch many cheap, engaging ideas and kill the ones which don&#8217;t work. Play with the ones which are fast enough and [...]


Related posts:<ol><li><a href='http://davaidavai.com/2009/07/09/social-media-marketing-good-times-ahead/' rel='bookmark' title='Permanent Link: Social Media Marketing. Good times ahead.'>Social Media Marketing. Good times ahead.</a> <small> Good news from Forrester Research. According to the company&#8217;s...</small></li>
<li><a href='http://davaidavai.com/2009/10/08/shiv-singh-social-media-marketing-for-dummies/' rel='bookmark' title='Permanent Link: Shiv Singh. Social Media Marketing for Dummies.'>Shiv Singh. Social Media Marketing for Dummies.</a> <small> Time for some advertising. I mean&#8230;real advertising. Shiv Singh,...</small></li>
<li><a href='http://davaidavai.com/2009/09/09/social-media-say-r-say-o-say-i/' rel='bookmark' title='Permanent Link: Social Media. Say R, say O, say I.'>Social Media. Say R, say O, say I.</a> <small> Social Media ROI explains how to generate an economic...</small></li>
</ol>

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		<link>http://davaidavai.com/2010/03/13/social-media-there-must-be-fun-somewhere/</link>
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	<item>
		<title>IKEA. Do You Need a Hand?</title>
		<description><![CDATA[			
				
			
		
There are ads and then there are ads. The clever, simple and intriguing idea below does three things at once (which is not common for German creation anymore): It describes a problem, it solves it using the brand&#8217;s means and it&#8217;s not just award-focused Zombie creation. High five Grabarz &#38; Partner. I love it.

 .



Thanks [...]


Related posts:<ol><li><a href='http://davaidavai.com/2009/11/19/ikea-showrooms-go-facebook/' rel='bookmark' title='Permanent Link: IKEA. Showrooms go Facebook.'>IKEA. Showrooms go Facebook.</a> <small> There are ideas in this world which are just...</small></li>
<li><a href='http://davaidavai.com/2009/10/09/ideas-450-out-of-home-concepts-to-be-amazed-of/' rel='bookmark' title='Permanent Link: Ideas. 450+ Out of Home Concepts to be amazed of.'>Ideas. 450+ Out of Home Concepts to be amazed of.</a> <small> Before I enter my weekend I would like to...</small></li>
<li><a href='http://davaidavai.com/2009/11/13/nike-ny-stands-for-new-york/' rel='bookmark' title='Permanent Link: Nike. NY Stands for New York.'>Nike. NY Stands for New York.</a> <small> As a citizen of Frankfurt, Germany, I don&#8217;t feel...</small></li>
</ol>

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		<link>http://davaidavai.com/2010/03/11/ikea-do-you-need-a-hand/</link>
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		<title>My Perspective. The New Rules of Relationship Management.</title>
		<description><![CDATA[			
				
			
		
Altimeter Group has just published its new report entitled &#8216;Social CRM. The New Rules of Relationship Management.&#8217; It assumes that companies are simply overwhelmed with social interactions. They need tools, but they need tools to deliver on certain, clearly defined objectives. This report tries to give an overview on the tech-related maturity of SCRM tools [...]


Related posts:<ol><li><a href='http://davaidavai.com/2009/10/11/social-crm-ready-for-action/' rel='bookmark' title='Permanent Link: Social CRM. Ready for action?'>Social CRM. Ready for action?</a> <small> While we are talking way too much about real...</small></li>
<li><a href='http://davaidavai.com/2009/10/19/engagementdb-altimeters-social-business-compendium/' rel='bookmark' title='Permanent Link: engagementDB. Altimeter&#8217;s social business compendium.'>engagementDB. Altimeter&#8217;s social business compendium.</a> <small> Actually I am pretty well informed of what&#8217;s happening...</small></li>
<li><a href='http://davaidavai.com/2009/12/09/adaptive-marketing-how-not-to-go-the-dodo-way-part-2/' rel='bookmark' title='Permanent Link: Adaptive Marketing. How not to go the Dodo way, Part 2.'>Adaptive Marketing. How not to go the Dodo way, Part 2.</a> <small> I did write about the concept of Adaptation Marketing...</small></li>
</ol>

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		<link>http://davaidavai.com/2010/03/07/my-perspective-the-new-rules-of-relationship-management/</link>
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	<item>
		<title>How True. It&#8217;s not about Digital, Stupid.</title>
		<description><![CDATA[			
				
			
		
I found this convincing mission statement by Sidekick Studios UK on Neil Perkin&#8217;s (fantastic) blog. It&#8217;s just a well written piece of PR for a digital conference in the first place. But it is so right.



Related posts:Trends. Post Digital Marketing 2009.  The following deck is a good example of a...
Apps. An Explosion is underway. [...]


Related posts:<ol><li><a href='http://davaidavai.com/2009/08/01/trends-post-digital-marketing-2009/' rel='bookmark' title='Permanent Link: Trends. Post Digital Marketing 2009.'>Trends. Post Digital Marketing 2009.</a> <small> The following deck is a good example of a...</small></li>
<li><a href='http://davaidavai.com/2010/02/02/apps-an-explosion-is-underway/' rel='bookmark' title='Permanent Link: Apps. An Explosion is underway.'>Apps. An Explosion is underway.</a> <small> Ooooh! Aaaaaah! 2010 is the year of the mobile,...</small></li>
<li><a href='http://davaidavai.com/2009/12/18/digital-magazines-another-future-for-print/' rel='bookmark' title='Permanent Link: Digital Magazines. Another future for print.'>Digital Magazines. Another future for print.</a> <small> Is print dead? If you read my own headlines...</small></li>
</ol>

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		<link>http://davaidavai.com/2010/03/07/how-true-its-not-about-digital-stupid/</link>
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	<item>
		<title>Survey. One in five U.S. Marketing Dollars will be social by 2015.</title>
		<description><![CDATA[			
				
			
		
If there is one survey result connected to social media which really surprised me, it is this. According to emarketer and a survey by Duke University’s Fuqua School of Business and the American Marketing Association (AMA), almost 18% of all marketing dollars will be parked in social media activities by 2015. This is one fifth of [...]


Related posts:<ol><li><a href='http://davaidavai.com/2009/12/09/adaptive-marketing-how-not-to-go-the-dodo-way-part-2/' rel='bookmark' title='Permanent Link: Adaptive Marketing. How not to go the Dodo way, Part 2.'>Adaptive Marketing. How not to go the Dodo way, Part 2.</a> <small> I did write about the concept of Adaptation Marketing...</small></li>
<li><a href='http://davaidavai.com/2009/10/11/social-crm-ready-for-action/' rel='bookmark' title='Permanent Link: Social CRM. Ready for action?'>Social CRM. Ready for action?</a> <small> While we are talking way too much about real...</small></li>
<li><a href='http://davaidavai.com/2009/07/09/social-media-marketing-good-times-ahead/' rel='bookmark' title='Permanent Link: Social Media Marketing. Good times ahead.'>Social Media Marketing. Good times ahead.</a> <small> Good news from Forrester Research. According to the company&#8217;s...</small></li>
</ol>

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		<link>http://davaidavai.com/2010/03/03/marketing-budgets-every-fifth-dollar-will-be-social-in-2015/</link>
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	<item>
		<title>Chat Roulette. If you turn your head I win.</title>
		<description><![CDATA[			
				
			
		



Related posts:New Yorkans. How about a chat and a drink?  I will be in New York City for a...
Crazy. Meet a Belarusian Media Mix.  And now for something completely different: Advertising in the...
Adaptation Marketing. Miracle Whip on the fast lane.  About a week ago I reviewed Forrester&#8217;s concept of...

Ähnliche Artikel bereitgestellt von [...]


Related posts:<ol><li><a href='http://davaidavai.com/2010/03/15/new-yorkans-how-about-a-chat-and-a-drink/' rel='bookmark' title='Permanent Link: New Yorkans. How about a chat and a drink?'>New Yorkans. How about a chat and a drink?</a> <small> I will be in New York City for a...</small></li>
<li><a href='http://davaidavai.com/2009/10/12/crazy-meet-a-belarussian-media-mix/' rel='bookmark' title='Permanent Link: Crazy. Meet a Belarusian Media Mix.'>Crazy. Meet a Belarusian Media Mix.</a> <small> And now for something completely different: Advertising in the...</small></li>
<li><a href='http://davaidavai.com/2009/11/13/adaption-marketing-miracle-whip-shows-how-its-done/' rel='bookmark' title='Permanent Link: Adaptation Marketing. Miracle Whip on the fast lane.'>Adaptation Marketing. Miracle Whip on the fast lane.</a> <small> About a week ago I reviewed Forrester&#8217;s concept of...</small></li>
</ol>

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		<link>http://davaidavai.com/2010/02/28/chat-roulette-if-you-turn-your-head-i-win/</link>
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	<item>
		<title>Social Networks. Age is definitely more than just a number.</title>
		<description><![CDATA[			
				
			
		
First of all follow Pingdom on twitter. Seriously.
Secondly, it is not common for me to quote the research results of one thinktank for the second time in two days. Here I will make an exception. Simply because Pingdom respects the golden rule of being quoted on the social webs in perfect harmony with the four [...]


Related posts:<ol><li><a href='http://davaidavai.com/2009/11/24/social-networking-a-brief-overview-of-the-german-situation/' rel='bookmark' title='Permanent Link: Private Social Networks. A brief overview of the German situation.'>Private Social Networks. A brief overview of the German situation.</a> <small> This little overview about the status of Germany&#8217;s private...</small></li>
<li><a href='http://davaidavai.com/2009/10/13/social-networks-36-months-to-make-the-world-a-different-place/' rel='bookmark' title='Permanent Link: Social Networks. 36 Months to make the world a different place.'>Social Networks. 36 Months to make the world a different place.</a> <small> Thanks to Chicago Tribune Feed enhanced by Better Feed...</small></li>
<li><a href='http://davaidavai.com/2009/12/23/2010-whats-going-to-happen-in-140-characters-or-less/' rel='bookmark' title='Permanent Link: 2010. What&#8217;s going to happen in 140 characters or less.'>2010. What&#8217;s going to happen in 140 characters or less.</a> <small> As the year ends it&#8217;s time to think of...</small></li>
</ol>

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		<link>http://davaidavai.com/2010/02/28/social-networks-age-is-definitely-more-than-just-a-number/</link>
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	<item>
		<title>Facts and Figures. The world of google.</title>
		<description><![CDATA[			
				
			
		
Twitter is crowded with marketing people. And what do marketing people really, really like? Right, statistics. Among loads of animated short movies which stage facts &#038; figures from the web, we have seen a lot of wallpaper-like statistical info visualizations lately lately. First I thought &#8220;Nice&#8221;, until I found out that pretty much everyone nowadays [...]


Related posts:<ol><li><a href='http://davaidavai.com/2009/10/27/online-advertising-humans-bow-down-to-google/' rel='bookmark' title='Permanent Link: Online Advertising. Humans bow down to google.'>Online Advertising. Humans bow down to google.</a> <small> O&#8230;.kay, google, way to go. (All figures in 1,000$)...</small></li>
<li><a href='http://davaidavai.com/2010/02/11/google-buzz-hello-and-goodbye-super-network/' rel='bookmark' title='Permanent Link: Bring the Noise. Why google Buzz will Fail.'>Bring the Noise. Why google Buzz will Fail.</a> <small> Two days ago google announced google Buzz, a new...</small></li>
<li><a href='http://davaidavai.com/2009/09/30/google-wave-the-last-night-of-email/' rel='bookmark' title='Permanent Link: google Wave. The last night of email?'>google Wave. The last night of email?</a> <small> It&#8217;s only one more day until google Wave launches....</small></li>
</ol>

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		<link>http://davaidavai.com/2010/02/26/facts-and-figures-the-world-of-google/</link>
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