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	<title>davaidavai.com</title>
	<link>http://davaidavai.com</link>
	<description>It's the conversation, stupid.</description>
	<lastBuildDate>Thu, 11 Mar 2010 10:15:22 +0000</lastBuildDate>
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		<title>IKEA. Do You Need a Hand?</title>
		<description><![CDATA[			
				
			
		
There are ads and then there are ads. The clever, simple and intriguing idea below does three things at once (which is not common for German creation anymore): It describes a problem, it solves it using the brand&#8217;s means and it&#8217;s not just award-focused Zombie creation. High five Grabarz &#38; Partner. I love it.

 .



Thanks [...]


Related posts:<ol><li><a href='http://davaidavai.com/2009/11/19/ikea-showrooms-go-facebook/' rel='bookmark' title='Permanent Link: IKEA. Showrooms go Facebook.'>IKEA. Showrooms go Facebook.</a> <small> There are ideas in this world which are just...</small></li>
<li><a href='http://davaidavai.com/2009/10/09/ideas-450-out-of-home-concepts-to-be-amazed-of/' rel='bookmark' title='Permanent Link: Ideas. 450+ Out of Home Concepts to be amazed of.'>Ideas. 450+ Out of Home Concepts to be amazed of.</a> <small> Before I enter my weekend I would like to...</small></li>
<li><a href='http://davaidavai.com/2009/11/13/nike-ny-stands-for-new-york/' rel='bookmark' title='Permanent Link: Nike. NY Stands for New York.'>Nike. NY Stands for New York.</a> <small> As a citizen of Frankfurt, Germany, I don&#8217;t feel...</small></li>
</ol>

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		<link>http://davaidavai.com/2010/03/11/ikea-do-you-need-a-hand/</link>
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		<title>My Perspective. The New Rules of Relationship Management.</title>
		<description><![CDATA[			
				
			
		
Altimeter Group has just published its new report entitled &#8216;Social CRM. The New Rules of Relationship Management.&#8217; It assumes that companies are simply overwhelmed with social interactions. They need tools, but they need tools to deliver on certain, clearly defined objectives. This report tries to give an overview on the tech-related maturity of SCRM tools [...]


Related posts:<ol><li><a href='http://davaidavai.com/2009/10/11/social-crm-ready-for-action/' rel='bookmark' title='Permanent Link: Social CRM. Ready for action?'>Social CRM. Ready for action?</a> <small> While we are talking way too much about real...</small></li>
<li><a href='http://davaidavai.com/2009/10/19/engagementdb-altimeters-social-business-compendium/' rel='bookmark' title='Permanent Link: engagementDB. Altimeter&#8217;s social business compendium.'>engagementDB. Altimeter&#8217;s social business compendium.</a> <small> Actually I am pretty well informed of what&#8217;s happening...</small></li>
<li><a href='http://davaidavai.com/2009/12/09/adaptive-marketing-how-not-to-go-the-dodo-way-part-2/' rel='bookmark' title='Permanent Link: Adaptive Marketing. How not to go the Dodo way, Part 2.'>Adaptive Marketing. How not to go the Dodo way, Part 2.</a> <small> I did write about the concept of Adaptation Marketing...</small></li>
</ol>

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		<link>http://davaidavai.com/2010/03/07/my-perspective-the-new-rules-of-relationship-management/</link>
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	<item>
		<title>How True. It&#8217;s not about Digital, Stupid.</title>
		<description><![CDATA[			
				
			
		
I found this convincing mission statement by Sidekick Studios UK on Neil Perkin&#8217;s (fantastic) blog. It&#8217;s just a well written piece of PR for a digital conference in the first place. But it is so right.



Related posts:Trends. Post Digital Marketing 2009.  The following deck is a good example of a...
Apps. An Explosion is underway. [...]


Related posts:<ol><li><a href='http://davaidavai.com/2009/08/01/trends-post-digital-marketing-2009/' rel='bookmark' title='Permanent Link: Trends. Post Digital Marketing 2009.'>Trends. Post Digital Marketing 2009.</a> <small> The following deck is a good example of a...</small></li>
<li><a href='http://davaidavai.com/2010/02/02/apps-an-explosion-is-underway/' rel='bookmark' title='Permanent Link: Apps. An Explosion is underway.'>Apps. An Explosion is underway.</a> <small> Ooooh! Aaaaaah! 2010 is the year of the mobile,...</small></li>
<li><a href='http://davaidavai.com/2009/12/18/digital-magazines-another-future-for-print/' rel='bookmark' title='Permanent Link: Digital Magazines. Another future for print.'>Digital Magazines. Another future for print.</a> <small> Is print dead? If you read my own headlines...</small></li>
</ol>

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		<link>http://davaidavai.com/2010/03/07/how-true-its-not-about-digital-stupid/</link>
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		<title>Survey. One in five U.S. Marketing Dollars will be social by 2015.</title>
		<description><![CDATA[			
				
			
		
If there is one survey result connected to social media which really surprised me, it is this. According to emarketer and a survey by Duke University’s Fuqua School of Business and the American Marketing Association (AMA), almost 18% of all marketing dollars will be parked in social media activities by 2015. This is one fifth of [...]


Related posts:<ol><li><a href='http://davaidavai.com/2009/12/09/adaptive-marketing-how-not-to-go-the-dodo-way-part-2/' rel='bookmark' title='Permanent Link: Adaptive Marketing. How not to go the Dodo way, Part 2.'>Adaptive Marketing. How not to go the Dodo way, Part 2.</a> <small> I did write about the concept of Adaptation Marketing...</small></li>
<li><a href='http://davaidavai.com/2009/10/11/social-crm-ready-for-action/' rel='bookmark' title='Permanent Link: Social CRM. Ready for action?'>Social CRM. Ready for action?</a> <small> While we are talking way too much about real...</small></li>
<li><a href='http://davaidavai.com/2009/07/09/social-media-marketing-good-times-ahead/' rel='bookmark' title='Permanent Link: Social Media Marketing. Good times ahead.'>Social Media Marketing. Good times ahead.</a> <small> Good news from Forrester Research. According to the company&#8217;s...</small></li>
</ol>

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		<link>http://davaidavai.com/2010/03/03/marketing-budgets-every-fifth-dollar-will-be-social-in-2015/</link>
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		<title>Chat Roulette. If you turn your head I win.</title>
		<description><![CDATA[			
				
			
		



Related posts:Crazy. Meet a Belarusian Media Mix.  And now for something completely different: Advertising in the...
Adaptation Marketing. Miracle Whip on the fast lane.  About a week ago I reviewed Forrester&#8217;s concept of...

Ähnliche Artikel bereitgestellt von Yet Another Related Posts Plugin.


Related posts:<ol><li><a href='http://davaidavai.com/2009/10/12/crazy-meet-a-belarussian-media-mix/' rel='bookmark' title='Permanent Link: Crazy. Meet a Belarusian Media Mix.'>Crazy. Meet a Belarusian Media Mix.</a> <small> And now for something completely different: Advertising in the...</small></li>
<li><a href='http://davaidavai.com/2009/11/13/adaption-marketing-miracle-whip-shows-how-its-done/' rel='bookmark' title='Permanent Link: Adaptation Marketing. Miracle Whip on the fast lane.'>Adaptation Marketing. Miracle Whip on the fast lane.</a> <small> About a week ago I reviewed Forrester&#8217;s concept of...</small></li>
</ol>

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		<link>http://davaidavai.com/2010/02/28/chat-roulette-if-you-turn-your-head-i-win/</link>
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		<title>Social Networks. Age is definitely more than just a number.</title>
		<description><![CDATA[			
				
			
		
First of all follow Pingdom on twitter. Seriously.
Secondly, it is not common for me to quote the research results of one thinktank for the second time in two days. Here I will make an exception. Simply because Pingdom respects the golden rule of being quoted on the social webs in perfect harmony with the four [...]


Related posts:<ol><li><a href='http://davaidavai.com/2009/11/24/social-networking-a-brief-overview-of-the-german-situation/' rel='bookmark' title='Permanent Link: Private Social Networks. A brief overview of the German situation.'>Private Social Networks. A brief overview of the German situation.</a> <small> This little overview about the status of Germany&#8217;s private...</small></li>
<li><a href='http://davaidavai.com/2009/10/13/social-networks-36-months-to-make-the-world-a-different-place/' rel='bookmark' title='Permanent Link: Social Networks. 36 Months to make the world a different place.'>Social Networks. 36 Months to make the world a different place.</a> <small> Thanks to Chicago Tribune Feed enhanced by Better Feed...</small></li>
<li><a href='http://davaidavai.com/2009/12/23/2010-whats-going-to-happen-in-140-characters-or-less/' rel='bookmark' title='Permanent Link: 2010. What&#8217;s going to happen in 140 characters or less.'>2010. What&#8217;s going to happen in 140 characters or less.</a> <small> As the year ends it&#8217;s time to think of...</small></li>
</ol>

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		<link>http://davaidavai.com/2010/02/28/social-networks-age-is-definitely-more-than-just-a-number/</link>
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	<item>
		<title>Facts and Figures. The world of google.</title>
		<description><![CDATA[			
				
			
		
Twitter is crowded with marketing people. And what do marketing people really, really like? Right, statistics. Among loads of animated short movies which stage facts &#038; figures from the web, we have seen a lot of wallpaper-like statistical info visualizations lately lately. First I thought &#8220;Nice&#8221;, until I found out that pretty much everyone nowadays [...]


Related posts:<ol><li><a href='http://davaidavai.com/2009/10/27/online-advertising-humans-bow-down-to-google/' rel='bookmark' title='Permanent Link: Online Advertising. Humans bow down to google.'>Online Advertising. Humans bow down to google.</a> <small> O&#8230;.kay, google, way to go. (All figures in 1,000$)...</small></li>
<li><a href='http://davaidavai.com/2010/02/11/google-buzz-hello-and-goodbye-super-network/' rel='bookmark' title='Permanent Link: Bring the Noise. Why google Buzz will Fail.'>Bring the Noise. Why google Buzz will Fail.</a> <small> Two days ago google announced google Buzz, a new...</small></li>
<li><a href='http://davaidavai.com/2009/09/30/google-wave-the-last-night-of-email/' rel='bookmark' title='Permanent Link: google Wave. The last night of email?'>google Wave. The last night of email?</a> <small> It&#8217;s only one more day until google Wave launches....</small></li>
</ol>

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		<link>http://davaidavai.com/2010/02/26/facts-and-figures-the-world-of-google/</link>
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	<item>
		<title>Making it Move. How Content gets Social.</title>
		<description><![CDATA[			
				
			
		
The following diagram may look a little confusing in the first place. And it does not even answer most questions you might have. But it&#8217;s a good overview about one of many different social media processes (if done correctly). Unfortunately the figures in this diagram are without connection to a certain project. I simply found [...]


Related posts:<ol><li><a href='http://davaidavai.com/2010/02/28/social-networks-age-is-definitely-more-than-just-a-number/' rel='bookmark' title='Permanent Link: Social Networks. Age is definitely more than just a number.'>Social Networks. Age is definitely more than just a number.</a> <small> First of all follow Pingdom on twitter. Seriously. Secondly,...</small></li>
<li><a href='http://davaidavai.com/2009/10/19/engagementdb-altimeters-social-business-compendium/' rel='bookmark' title='Permanent Link: engagementDB. Altimeter&#8217;s social business compendium.'>engagementDB. Altimeter&#8217;s social business compendium.</a> <small> Actually I am pretty well informed of what&#8217;s happening...</small></li>
<li><a href='http://davaidavai.com/2010/01/19/technographics-forresters-ladder-just-got-a-new-rung/' rel='bookmark' title='Permanent Link: Technographics. Forrester&#8217;s Ladder just got a new Rung.'>Technographics. Forrester&#8217;s Ladder just got a new Rung.</a> <small> In 2007 Forrester&#8217;s Charlene Li and Josh Bernoff introduced...</small></li>
</ol>

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		<link>http://davaidavai.com/2010/02/25/making-it-move-how-content-gets-social/</link>
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		<title>Flyfire. The next beautiful and probably extremely annoying Media Idea.</title>
		<description><![CDATA[			
				
			
		
If there is one thing I am pretty sure of then it&#8217;s a future stuffed with ads of all kinds at places you would not even think about nowadays. One aspect of it will be based on anything even losely connected to Augmented Reality. Stuff like Layar will finally enable us to wallpaper every freakin&#8217; [...]


Related posts:<ol><li><a href='http://davaidavai.com/2009/08/10/mcdonalds-beautiful-little-outdoor-idea/' rel='bookmark' title='Permanent Link: McDonalds. Beautiful little outdoor idea.'>McDonalds. Beautiful little outdoor idea.</a> <small> Created by DDB Denmark&#8230;what a simple, beautiful outdoor campaign...</small></li>
<li><a href='http://davaidavai.com/2009/10/12/crazy-meet-a-belarussian-media-mix/' rel='bookmark' title='Permanent Link: Crazy. Meet a Belarusian Media Mix.'>Crazy. Meet a Belarusian Media Mix.</a> <small> And now for something completely different: Advertising in the...</small></li>
<li><a href='http://davaidavai.com/2009/11/13/adaption-marketing-miracle-whip-shows-how-its-done/' rel='bookmark' title='Permanent Link: Adaptation Marketing. Miracle Whip on the fast lane.'>Adaptation Marketing. Miracle Whip on the fast lane.</a> <small> About a week ago I reviewed Forrester&#8217;s concept of...</small></li>
</ol>

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		<link>http://davaidavai.com/2010/02/24/firefly-the-next-beautiful-and-probably-extremely-annoying-media-idea/</link>
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		<title>Wired. Ready to go iPad.</title>
		<description><![CDATA[			
				
			
		
Wired Magazine has just launched its video preview for its iPad application. And yes it looks yummy! In fact it is very logical for Wired to be among the first to take this step. I think the iPad will be a piece of hardware to make print publisher&#8217;s wet dreams come true and offer a [...]


Related posts:<ol><li><a href='http://davaidavai.com/2010/01/28/apple-ipad-burdochs-great-week/' rel='bookmark' title='Permanent Link: Apple iPad. Endorsed by Print Publishers Worldwide.'>Apple iPad. Endorsed by Print Publishers Worldwide.</a> <small> What a week for Hubert Burda! The Grandsigneur of...</small></li>
<li><a href='http://davaidavai.com/2009/10/07/print-far-from-being-dead/' rel='bookmark' title='Permanent Link: Print. Far from being dead.'>Print. Far from being dead.</a> <small> Thanks to Creativecriminals for proving once again: Print is...</small></li>
<li><a href='http://davaidavai.com/2009/12/18/digital-magazines-another-future-for-print/' rel='bookmark' title='Permanent Link: Digital Magazines. Another future for print.'>Digital Magazines. Another future for print.</a> <small> Is print dead? If you read my own headlines...</small></li>
</ol>

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		<link>http://davaidavai.com/2010/02/17/wired-ready-to-go-ipad/</link>
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