In an era of remixing Jim Jarmusch’s quote below may not come too surprising. Anyway there is a thin line between inspiration and imitation. I prefer inspiration. Thanks to jkleske for the link.

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Post tags: Inspiration, Jim Jarmusch, People, Quote, Truth, World

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Here we go again with a chart. But a good one.

You know the rules – you are sitting in a meeting with a bunch of other marketing blokes (and possibly the client) and all of you pretend the pork meat/washing powder/light bulb/whatever thay you are trying to sell is interesting in regards to the campaign/viral superhit/Facebook page you want to come up with. Bad news, it almost never is.

Just in case any of your colleagues starts to promote his fantastic idea to engage urban hipsters to record this video and upload it to your light bulb website using an Augmented Reality app, simply point to the chart below. It actually says one thing – few people are really interested in marketing. Well…almost no one. Some of your target group might really be deep into sneakers. But honestly…almost no one will become a fan of the sausage you are trying to sell – except if you have a really great idea or bribe them. Your choice.

This simple truth is closely related to this ‘letter to all of advertising and marketing.’ Genius that is. And as I just found out, it both comes from a London-based agency called SellSell. I like them.

© Gerald for davaidavai.com, 2010. | Permalink | 2 comments | Add to del.icio.us
Post tags: Advertising, Cool, Diagram, Fans, Funny, Ideas, Incentives, Strategy, Trends, Truth, visual, We like, World

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We all love interface design studies, don’t we? Notorious Swedish UX company TAT.SE has conducted an experiment in open innovation of User Interfaces. And the winner is this little case study staging a possible day in 2014. Nice one. I want the mirror (via).

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Post tags: Case Study, Cool, Creativity, Design, Experimental, Future, Ideas, Interfaces, Media, Mobile, Prediction, Presentation, Study, Tech, Tools, Touch, Usability, UX, visual, World

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Life can be so easy sometimes. As a quick intro to this week I would like to remind you of this simple flowchart that basically makes you get rid of all your problems at once (via Flowingdata).

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Post tags: diagrams, flowchart, Funny, problems, Strategy, Truth, visual, World

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Wow. Just wow.

Try…

• …is a bear
• …marries a bear
• …plays with a bear
• …has sex with a bear
• …cooks a bear
• …makes a bear
• …shoots a bear

© Gerald for davaidavai.com, 2010. | Permalink | 4 comments | Add to del.icio.us
Post tags: Brands, Cool, Creativity, Funny, Ideas, TippEx, visual, We like

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Toxic Avenger‘s new video ‘N’importe comment’ carries the social graph to the extreme. It’s an almost scary vision what you can see in the video below…but I think we are not so far away from it. Thanks to thestrategyweb for the video.

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Post tags: Music, Prediction, Social, Tech, Trends, visual, World

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I just stumbled upon this pic of the current Nissan campaign by TBWA London. It is not only a boring headline, it also shows a lot of disrespect and lack of any kind of cultural sensitivity no taste at all. The headline alters the first stanza of Germany’s national anthem – ‘Deutschland, Deutschland ueber alles’ (‘Germany, Germany above all’).

I am not so sure if Nissan and TBWA know that this part of Germany’s anthem is (not prohibited but) officially banned in Germany due to its function in the Third Reich. We sing the third strophe now for about 65 years…apart from a couple of skinheads. And yes, coming up with this headline in 2010 is highly offensive for a German. But what I feel sorry about most, TBWA – your lack of knowledge in combination with bad copywriting.

Does Nissan actually sell cars in Germany too? I think so.

© Gerald for davaidavai.com, 2010. | Permalink | 2 comments | Add to del.icio.us
Post tags: Ads, Campaign, Fail, Germany, Nissan, Underway

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Just a quick personal update – Page Online, one of Germany’s leading design magazines put my supersized head on the frontpage today (which is a little bit creepy). I was asked to recommend my favourite application. And I think it is twittertim.es as it gives me a very handy overview of what’s hot among my followers. The article is in German only, but if you are interested in its essence – use twittertim.es.

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Post tags: App, Apps, Gerald, Page, Tools, Twitter, Underway

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When you start a new job it is always extremely interesting to find out about your coworkers after a while. Who is this guy across the table actually? And what did he or she do before we actually started collaborating?
One of my new colleagues who really surprised me is Bobby van der Sluis.

Bobby is Technical Experience Director here at Blast Radius, Amsterdam and a veteran of Flash Development. He is author of UFO and co-author of SWFObject 2 (along with a lot of other projects), which are both well-known open source JavaScript libraries for detecting the Adobe Flash Player and embedding Flash content in web pages. In addition to that he does publish articles at A list apart quite often and speaks at conferences. Oooh….and he is also a very nice guy – a fact that should not go unnoticed here as well.

Anyway, last week Bobby held a very insightful presentation about Flash HTML5 and his personal perspectives on its progress. It is interesting to watch Flash veterans such as Bobby to reinvent their job profiles and start developing on a similar  different platform.

Here is Bobby’s presentation. Check out his blog as well and follow him on Slideshare.

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Post tags: Agencies, Blast Radius, Cool, Development, flash, HTML5, Prediction, Presentation, Tech, Tools, Trends, visual

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I work pretty much in the center of Amsterdam. I love the city. But to be honest, there are nicer places than Leidseplein, the square nearby which opens the gates to the touristic part of the city.

What I find really bizarre (beyond stoned German teenagers) is Leidseplein’s tram station. In fact, it’s not a tram station – it is a living Cannes Outdoor Lions Award entry for the city’s agencies. Every second week the tram station is in the center of another expensive outdoor ad idea that you cannot see anywhere else. It’s the kind of stuff that you see in award videos. The kind of idea that is getting sold to award jurys as a globally executed ad campaign, while in fact we are talking about one tram station at Leidseplein.

This week it’s 180 TBWA\BEC with adidas F50 Lightspeed.

A couple of weeks ago it was some fantasy motion picture…

(...)
Read the rest of Bizarre. My Tram Station is an Outdoor Award Entry. (40 words)

© Gerald for davaidavai.com, 2010. | Permalink | 2 comments | Add to del.icio.us
Post tags: Ads, Agencies, Amsterdam, Awards, Funny, Ideas, Media, Outdoor, Truth, Underway, visual, World

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