Ideas. Hyper Island Kids Hack the Post Office Queue.

Mai 15th, 2012 • 1 comment Experimental, Mobile, Tools, We like
Tags: Cool, Creativity, Experimental, Hyper Island, Ideas, Mobile, Tech, Tool, We like

Many of you have probably heard about Hyper Island. The Swedish educational concept essentially promotes life long learning and has “produced” some of the most talented creative young talents I ever worked with. Hyper Island was always much more than a school. It is an attitude, a network, a way to see the world. And beyond  the original school in Karlskrona they now also offer Master Classes in Stockholm, London, Manchester and New York.

Hyper Kids like to play with things and experiment a lot. And most of the solutions they develop is a lot more than just aesthetically creative but a creative solution for a problem.

I just stumbled upon this little gem – a rather smart mobile way to hack the queue (link). It was developed by students from Hyper Island Manchestere and I thought you will like it…

High Five FirstBank. Great Super Bowl Commercial.

Januar 28th, 2012 • Ads, We like
Tags: Advertising, Cool, Funny, Ideas, Super Bowl, Truth, TV, We like

Yes, that Creative Director had balls to present this concept to the client. Love it.

FirstBank – Super Bowl Commercial from TDA_Boulder on Vimeo.

We definitely like: Chevrolet’s ‘True Story’.

November 25th, 2011 • Ads, We like
Tags: Ads, Automotive, Brands, Creativity, history, People, Storytelling, We like

Fantastic commercial, Chevy. With 5 minutes it is a bit too long to enthuse everyone. But dear Chevrolet: Do yourself a favour and turn your boring Youtube channel into a hub for your consumer’s childhood memories. That’s a great story. And even though I as a European have no personal memories of Chevy – I guess a lot of Americans do.

Thx to Creative Criminals. More ‘stuff we like’ here.

Catvertising. How a small Canadian Agency revolutionizes Marketing (again).

November 14th, 2011 • Experimental, Fake, We like
Tags: Agencies, Cats, Cool, Experimental, Funny, Pink Pony, Viral

Canadian agency John St does it again. After staging Pink Pony, the mother of all award videos, last year they are now ready for the next step: a Catvertising Agency. John St: The time is ripe.

Stuff We Like. Selfcontrolfreak’s Interactive Videos.

Oktober 20th, 2011 • Experimental, People, Tech, We like
Tags: Amsterdam, Cool, Creativity, Experimental, Funny, Gaming, intelligent, Pechakuchanight, People, selfcontrolfreak, Tech, video, visual, We like

Last night I attended Amsterdam’s Pechakucha Night at Roest. Most of you probably know the concept: Random people present their business concept/idea/art theory/whatever on 20 slides and they only have 20 seconds for each page before a heartless Powerpoint algorithm switches to the next one. The one person that definitely stood out for me was Olivier Otten – a young Dutch Creative/Developer who tries to play with very playful ways to interact with video under the name Selfcontrolfreak.

I don’t want to say much more. Just one thing. Gamification is not about badges and check-ins. Traditional playful, interactive metaphors have been around since the 1990s. But even two decades later I know of few platforms which are as much fun as this one.

Check out his 22 simple, playful video examples and start playing with Selfcontrolfreak.

How to position Ice Cream like a Boss: “You want nutrition, eat carrots”.

September 22nd, 2011 • Ads, Brands, We like
Tags: Ads, Cool, Copy, Copywriting, Creativity, Food, Funny, intelligent, World

I just stumbled upon this perfect example of a great copy text. After years of working as a copywriter (in my previous life) I still have a lot of respect for the few who are able to write such an intelligent, bold, entertaining text. A no-bullshit text that positions this ice cream as the fat, unhealthy, very delicious product that it is. Well done! Congratulations Wisconsin for this ice cream and congratulations for the copywriter (who was probably the van owner).

Please zoom in if you are too old to read the text below.

Winnebago Man. A Documentary about the other Side of Virality.

August 31st, 2011 • Advice, We like
Tags: Advice, documentary, films, Funny, jack rebney, People, Viral, winnebago man, World

“My mind is just a piece of shit this morning.” (Jack Rebney) 

I don’t usually recommend films on davaidavai. Today I make an exception. A couple of weeks ago I read about a documentary that tried to understand the background of one of my most favorite Memes ever: The Winnebago Man.

Most of you will know him. The ‘Winnebago Man’ is almost a relic from the Dinosaur age of viral entertainment. Back in 1989 Winnebago Industries hired the man below to promote their motorized homes in a number of videos. But Jack Rebney was a grumpy man and the actual shooting day was hot, unpleasant and dominated by flies. Cursing is what followed.

And his team filmed it and edited his swearing.

So a couple of team members took copies of these outtakes and passed it on and on and on. Voila – a viral hit was born (on videocassettes!!!).

The documentary ‘Winnebago Man’ starts more than 20 years later. Director by Ben Steinbauer’s self-imposed mission: To find the man behind the video. And to tell his story as ‘the angriest man alive’.

Read more »

Case Study. ROM – Patriotism won’t feed you.

Juni 22nd, 2011 • Brands, We like
Tags: Campaign, cannes, Cool, CPG, Creativity, Funny, Promotion, ROM, Romania, World

I am really not well known for being a big fan of the Cannes Awards (or any other Award show). But every year I realize there still sometimes beats an ad guy’s heart in me. I just saw the ROM case study for the first time. It has won the Grand Prix for best Promo and Activation. And as far as I can see it is neither stupid nor strategically wrong. I like it.

Genius. Diesel launches Excelbook.

Juni 18th, 2011 • 1 comment Brands, Ideas, We like
Tags: Apps, Brands, Campaign, Cool, Creativity, Diesel, Experimental, Facebook, Fashion, Funny, Ideas, Lifestyle, Media, Tech, Tools, We like

I just stumbled upon this wonderful concept gem: the Diesel Excelbook. Even though its branding value as an application is close to zero it is just one more amendment to the great platform that Diesel created with its Be Stupid philosophy. Simple, fun, stupid…well done Diesel. Check out the video…it is pretty selfexplanatory.

via Digial Buzz Blog

Sweet. Sagres sculptures a Chocolate Website.

Juni 15th, 2011 • Experimental, We like
Tags: Beer, Brands, Cool, Creativity, Design, Funny, Ideas, Interface, Sagres, visual, We like, Website

I am not entirely sure how I should feel about a chocolate-flavored stout. But at least it’s a novelty – both as a product as well as an interactive experience. Portugese brewer Sagres has just launched a website made of real chocolate to promote its new “Sagres preta chocolate”. To make the interactive experience become as choco as possible the whole website was designed and sculptured by chocolatier Victor Nunes before it was photographed to become components for the online venue. (via adweek)

Here is the making of

Here is the beautiful result.