Archive for Trends
PSFK. The Future of Retail.
Juni 3rd, 2010 • View Comments Retail, Social Business, Tech, Trends
Tags: Business, Creativity, Experimental, Future, Ideas, Prediction, PSFK, Report, Retail, Social Business Design, Strategy, Trends, World
As the world intertwines the web and reality, retail becomes one of the most crucial sectors to stage new marketing experiences for customers. Notorious PSFK has just staged its deck about ‘The future of Retail‘. The free 80 page analysis highlights how new technologies and senses play a crucial role in shaping shopping experiences. The trends identified within this document and the examples used to bring them to life are inspired by innovation from around the globe. And as usual it comes with a handy guide what is going to be hot in tomorrow’s retail experiences. PSFK, I love your decks.
Update. The ‘Social Media Revolution’ Strikes Back.
Mai 9th, 2010 • View Comments Social, Social Business, Trends
Tags: Cool, Creativity, Diagram, diagrams, Figures, Funny, Future, Media, Prediction, Social, Social Influence Marketing, Social Media, Social Networks, Tools, Trends, visual, World
I love good info visualizations. But I hate social media info graphics. There are just too many of it. Nevertheless I like this little movie. It is called “Social Media Revolution 2″ and it is an update to its very successful predecessor which flooded twitter half a year ago. Now with updated statistics and images. Created by author Erik Qualman and based on the #1 Best Selling book Socialnomics. Enjoy.
Mobile Browsers. Worldwide Market Share.
Mai 3rd, 2010 • View Comments Business, Mobile, Trends
Tags: Browser, Business, Diagram, Mobile, Trends, World
Thank the guys from icrossing.co.uk and Visual Loop for this handy, little overview chart about the mobile browser market share. Personally I would have enjoyed more detailed information about the browser market share in North Korea right now. But you cannot get anything you want at once…
Check out the big map here.
Semi-Annoying Memes. Song Lyrics on Threadless Shirts.
April 30th, 2010 • View Comments Trends
Tags: Experimental, Fashion, Funny, Ideas, Lifestyle, Memes, Music, threadless, Trends, visual, World
Time for some new ideas kind of new ideas modifications of existing stuff to make it feel new. All of us got pretty annoyed lately by wallpaper-sized infographics staging statistics from ‘How many died in WWII’ to ‘How many people use twitter?’ So now after we get sick of these the evolution goes on – Band lyrics infographic shirts.
And as davaidavai loves social effects we want to stage this new trending topic before it is completely annoying…in about three days.
This one is still pretty fresh on threadless – currently it is only a submission. So if you ever want to buy it, go there and vote for it. You remember the song, don’t you?
World Domination. We like.
April 24th, 2010 • View Comments Business, Social, Tech, Tools, Trends
Tags: Business, Facebook, Future, I like, Open Graph, Philosophy, Social Graph, Social Networks, Strategy, Tech, Tools, Trends, World
With about 420 million active users (more than 50% of them logging in every day) Facebook really is a James Bond villain’s dream come true. And no, it is not just successful. Facebook is killing it’s competitors. It has simply buried Myspace, Orkut and others and won’t stop growing. I don’t know what is going to be the No 1 social network 2020. But currently I bet it still might be Facebook.
What was once google, is – in parts – about to become our favourite Evil Empire. google may still rule everything Pull but Zuckerberg works hard to turn its business into a Push Superpower. If you search for the Large Hadron Collider you choose google. But Facebook is your choice for the restaurant around the corner and your fave sneaker brand. And since wednesday things are on the move again…
One Graph to Rule them all
In case you haven’t heard the term Social Graph before – it will either become 
important or obsolete in the future – simply because Facebook wants to own or dominate it. In his 2007 article ‘Thoughts on the Social Graph‘ Brad Fitzpatrick talked about the Social Graph as ‘the global mapping of everybody and how they’re related‘. Basically it is the people you know, the stuff you listen to, read, tweet, and tag, and what you put on maps – and the question how you access and distribute the information to your friends. By now there wasn’t one but many disperse social graphs. But the more we are intertwined on Facebook as the one connector, the better the platform’s chances to become the knot of earth’s social graph. Now, after some technical adjustments last week Facebook is de facto trying to nothing less than that.
Well, world domination looks a little bit different, I have to admit. Mark Zuckerberg’s tools for world domination are so unobrusive that nobody understand them who is not part of the industry. What Facebook delivered on its F8 conference looked…well…small…but may have more than significant outcomes.
- Cornerstone of Facebook’s conquest is the Open Graph Protocol - basically a techn0logical extension of the social network that treats the free web (the artist formerly known as Not Facebook) as Facebook entities.
- This can be studied through Facebook’s well known ‘I like’ button (plus many more new social plugins) which is now available for every web page (look up). Facebook will treat blog posts (which are part of the system) just like Facebook posts – and of course draws data from them.
- Facebook Fanpages and ‘Fans’ do not exist anymore, get replaced by ‘I like’
- Facebook Connect as a quasi-brand will be dumped
- And a couple of other revisions. Facebook did not go too much into details but it will soon finish off all other competitors in the economy by offering its own currency and geo-location solutions.
Agencies. Thank God It’s Doomsday.
März 23rd, 2010 • View Comments Business, Trends
Tags: Ads, Agencies, Business, Funny, Future, Ideas, Philosophy, Prediction, Social Influence Marketing, Strategy, Trends, World
Nowaday’s challenges for ad agencies worldwide are closely connected with a grown up customer. Personally I am not a fan of agency bashing. I am convinced most agencies are not well prepared for today’s world. But I think most of them will reinvent themselves.
Nevertheless I found this little clip remarkable. It tells a good story as starting point to stress today’s Ad Agency’s Public Enemy #1 – substantial Change. It was produced for FITC, Toronto, a digital tech & storytelling conference. I want to go there – unfortunately I won’t be able to 
.
Trends. The Info Snob Lifecycle.
Februar 15th, 2010 • View Comments Trends, Twitter
Tags: Diagram, Trends, Truth, Twitter, visual, World
Getting the latest news can be a fetish thing when you’re well connected. Thanks to twitter or (maybe) google Buzz you have the choice: Being at the top of the information pyramid or the idiot who retweets breaking news two weeks after it happened. Here is a completely not data driven, but nevertheless pretty accurate visualization of a twitter trend lifecycle. Thanks to Meg Pickard for the wonderful diagram (and Dustin for the link) even though it’s a little bit older. Yeah, I am the idiot this time…
Figures. The Gaming Industry.
Januar 19th, 2010 • View Comments Business, Games, Trends
Tags: Business, Future, Games, Gaming, Strategy, Trends, visual, World
We all love Info visualizations. Similar to the ones by The Oat Meal this one explains us the wonderful world of video games. The gaming industry succeeded in becoming the #1 entertainment sector, to be at the forefront before music and movies. And even though there was a drop in video game sales in 2009, it’s quite impressive to see the industry recover.
Here are a couple of figures revolving around this industry. Don’t forget to check out the numbers behind the adult movie industry as well (thx to geekologie).
Private Social Networks. A brief overview of the German situation.
November 24th, 2009 • View Comments Social, Trends
Tags: Business, Future, Germany, Media, Predicitions, Social Influence Marketing, Social Networks, Strategy, Trends, World
This little overview about the status of Germany’s private social networks is a Point of View which me and Johannes Kleske were working on for our employer Neue Digitale / Razorfish. It is not an empirical study. It describes a rough status quo in a highly dynamic environment with just few reliable figures. Please understand it as a brief paper which tries to picture the current situation in the extremly unique and difficult market Germany. But it is also a paper which enables us to give a clear recommendation on which platforms are hot or not in our home country.
Germany was always tough terrain for social networks. According to a recent Forrester report on social network use in Europe, “Online Germans remain the hardest to engage with social media“. In terms of total membership, choice of service, international connectivity, etc Germany always lagged behind. There are several possible reasons for this effect: One of them may be a deep traditional concern about privacy issues. Germans tend to believe their personal data might be misused and are skeptical about institutions securing their data properly. Language barriers (in comparison to UK, US) and a slight skepticism towards new, individualized technology may contribute to the current situation.
Razorfish. Emerging Experiences launches Razorfone.
November 23rd, 2009 • View Comments Experimental, Tech, Trends
Tags: Cool, Creativity, Experimental, Ideas, Mobile, Razorfish, Retail, Tech, Tools, Touch, visual, We like
My colleagues from Razorfish’s Emerging Experience team have come up with a new application which furthermore eases shopping processes. Razorfone is a prototype application which simplifies buying processes using the means of touchscreens. Razorfish Emerging Experiences has come up with a lot of innovative touch applications lately. Do also check out the configurator they made for Audi and their Razorfashion application.
Razorfone Interactive Retail Experience from Razorfish – Emerging Experiences on Vimeo.
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