Archive for Trends
Trends. The Info Snob Lifecycle.
Februar 15th, 2010 • Comments Trends, Twitter
Tags: Diagram, Trends, Truth, Twitter, visual, World
Getting the latest news can be a fetish thing when you’re well connected. Thanks to twitter or (maybe) google Buzz you have the choice: Being at the top of the information pyramid or the idiot who retweets breaking news two weeks after it happened. Here is a completely not data driven, but nevertheless pretty accurate visualization of a twitter trend lifecycle. Thanks to Meg Pickard for the wonderful diagram (and Dustin for the link) even though it’s a little bit older. Yeah, I am the idiot this time…
Figures. The Gaming Industry.
Januar 19th, 2010 • Comments Business, Games, Trends
Tags: Business, Future, Games, Gaming, Strategy, Trends, visual, World
We all love Info visualizations. Similar to the ones by The Oat Meal this one explains us the wonderful world of video games. The gaming industry succeeded in becoming the #1 entertainment sector, to be at the forefront before music and movies. And even though there was a drop in video game sales in 2009, it’s quite impressive to see the industry recover.
Here are a couple of figures revolving around this industry. Don’t forget to check out the numbers behind the adult movie industry as well (thx to geekologie).
Private Social Networks. A brief overview of the German situation.
November 24th, 2009 • Comments Social, Trends
Tags: Business, Future, Germany, Media, Predicitions, Social Influence Marketing, Social Networks, Strategy, Trends, World
This little overview about the status of Germany’s private social networks is a Point of View which me and Johannes Kleske were working on for our employer Neue Digitale / Razorfish. It is not an empirical study. It describes a rough status quo in a highly dynamic environment with just few reliable figures. Please understand it as a brief paper which tries to picture the current situation in the extremly unique and difficult market Germany. But it is also a paper which enables us to give a clear recommendation on which platforms are hot or not in our home country.
Germany was always tough terrain for social networks. According to a recent Forrester report on social network use in Europe, “Online Germans remain the hardest to engage with social media“. In terms of total membership, choice of service, international connectivity, etc Germany always lagged behind. There are several possible reasons for this effect: One of them may be a deep traditional concern about privacy issues. Germans tend to believe their personal data might be misused and are skeptical about institutions securing their data properly. Language barriers (in comparison to UK, US) and a slight skepticism towards new, individualized technology may contribute to the current situation.
Razorfish. Emerging Experiences launches Razorfone.
November 23rd, 2009 • Comments Experimental, Tech, Trends
Tags: Cool, Creativity, Experimental, Ideas, Mobile, Razorfish, Retail, Tech, Tools, Touch, visual, We like
My colleagues from Razorfish’s Emerging Experience team have come up with a new application which furthermore eases shopping processes. Razorfone is a prototype application which simplifies buying processes using the means of touchscreens. Razorfish Emerging Experiences has come up with a lot of innovative touch applications lately. Do also check out the configurator they made for Audi and their Razorfashion application.
Razorfone Interactive Retail Experience from Razorfish – Emerging Experiences on Vimeo.
FEED. New Razorfish report on how brands and consumers interact.
November 9th, 2009 • Comments Reports, Trends
Tags: Agencies, Business, Feed09, Presentation, Razorfish, Report, Strategy, Trends, World
My employer Razorfish has once again published its annual FEED report. The document sums up findings from surveys among online users with the goal to answer how brands and consumers interact in the digital realm.
In August 2009, Razorfish surveyed 1,000 U.S. “connected consumers” across four major age groups. FEED focuses on “connected consumers” because this is the demographic our clients care most about; they are defined as consumers who have broadband access, regularly spend money online, and who actively consume or create digital content.
This year’s report differs from its predecessors because its focus is not on how consumers are adapting new digital technologies, but trying to understand how their adoption of these technologies affect the ways they engage with brands. Some key findings are:
- Digital brand experiences create customers. The overwhelming majority of consumers who actively engage with a brand digitally are much more inclined to purchase products and recommend the brand to others.
- Consumer wants to interact with a brand: 73% have posted a product or brand review on a website like Amazon, Yelp or Twitter, 70% have read a corporate blog, 65% have played a branded browser-based game and 40% have “friended” a brand on Facebook. These interactions are shaping their perceptions of the brand.
- The other major driver of digital brand engagement in customer service. Being responsive and solving customer problems in real time builds brand loyalty.
- Digital can make or break a brand. 65% of consumers say a digital experience, either positive or negative, changed their opinion of a brand. And in that group, almost all (97%) indicated their experience influenced whether or not they eventually purchased from the brand.
Technorati. State of the Blogosphere 2009.
November 7th, 2009 • Comments Blogs, Trends
Tags: Blogging, Business, Diagram, Social Influence Marketing, Survey, Technorati, Tools, Trends, World
It has almost become a tradion. Each year Blog search engine/directory technorati presents the results of its survey State of the Blogosphere as keynote on the Blogworld Expo. Blogs lately have come under pressure by microblogging services such as Twitter & Co, making them almost like a weird secondlifesque hobby from 2004. I don’t have to add that I love my twitter account, posterous and Facebook – but nothing feels like a good old Wordpress blog.
Technorati obviously agrees in this five part series which I found on Brian Solis’ blog. I found a couple of finding particularly interesting.
Finding 1: Bloggers are male, in their thirties and they aren’t blogging for so long
Finding 2: Personal musings still are the most blogged about topics before technology
Evolution. The U.S. Blogosphere 2008-2013.
Oktober 29th, 2009 • Comments Blogs, Trends
Tags: Blogs, Diagram, Market, Tools, Trends, US, World
As a European it is sad to see that the overwhelming majority of insightful data and statistics comes from the U.S. and is mainly U.S. exclusive. This one here is well, but it gives a good sense of what lies ahead in Europe (in about 2-3 years). eMarketer has estimated the number of blogs in the U.S. over a 5-year period from 2008-2013 in a study they have just published. According to this study the number of active blog authors will rise from about 25 to about 38 million. While the majority of U.S. online users will read blogs by 2013.
Microsites. Killing them softly.
Oktober 7th, 2009 • Comments Trends
Tags: Diagram, Facebook, Myspace, Social Networks, Trends, Twitter, visual, World
Two weeks ago Facebook has hit the 300 million users mark. That’s just one symptoma of a trend which redefines the role and position of digital assets all over the web. One of them is the demise of the microsite. Facebook, Twitter & Co cannot leave the classic digital platforms unaffected when the ordinary usage scenario switches from WWW to social networking. I found this diagram on digitalbuzz (via culturalfuel). And yes, it is symptomatic for what lies ahead – the end of the non-connected microsite. And that’s great!
google Wave. The last night of email?
September 30th, 2009 • Comments Allgemein, Tools, Trends
Tags: Business, Cool, google, google wave, Idea, innovation, Strategy, Tools
It’s only one more day until google Wave launches. 100,000 users will be the first to receive an invite and I hope I will be among them (try to get your invite here). Google Wave is an online tool for real-time communication and (mobile) collaboration. A wave will be both, conversation and a document where people can interact, share and integrate formats of all sorts (pics, videos, audio…) – and everything real time.
By what we know about google Wave it might really be a game changer and redefine collaboration and the social realm (think Twitter not Facebook). Waves will come with drag-and-drop functionality, be embeddable, integrate multiple formats etc and be open source. That means, developers will create applications for google Wave. In short: google Wave may the answer to the question ‘How would email look like if it was invented in 2009′. And I am looking forward to seeing what that means when it gets live.
Wave 4. New global report published.
Juli 28th, 2009 • Comments Reports, Trends
Tags: Agencies, Business, Presentation, Reports, Social Influence Marketing, Strategy, Universal McCann, Wave 4, World
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