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Social Media Management Software. Check Out Altimeter’s New Buyer’s Guide.

Gerald — Mon, 09 Jan 2012 13:30:35 +0000

So once you have given all the presentations about the value of Social Media and explained that a fan is not worth $2.38 (or something) you will – at some point – face the challenge of managing real time interaction with your customer. Here SMMS, a type of software especially designed to support the management of complex social interaction platforms, are usually your weapons of choice. Especially in a world in which any major enterprise has to be able to manage its 178 social media accounts in average.

A Social Media Management System (SMMS) is a software tool that uses business rules and approved employees and partners to manage multiple social media accounts such as Facebook, Twitter, and YouTube. This system contains features such as governance, workflow, intelligence, and integration capabilities across the enterprise. The success of these tools is dependent upon a business-led strategy, defined processes, trained staff, and ability to measure efforts.

SMMS are there to reduce the complexity of large real time social media platforms. And there are many, many different vendors on the market. From Hootsuite to BuddyMedia, from Wildfire to Spredfast, no two vendors are alike and there is no one-fit-for-all SMMS-solution. Altimeter’s new “Strategy to Manage Social Media Proliferation” serves as a great overview over the SMMS-scene and offers metrics to support the choice for specific vendors based on the social objectives of your organisation.

If you have ever tried to give your customer a founded recommendation on which SMMS to choose you will know how important the following report is. In a market as cluttered and dynamic as this we need more top-level reports like the following one instead of infographics on Mashable.

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Read the rest of Social Media Management Software. Check Out Altimeter’s New Buyer’s Guide. (33 words)

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Post tags: Altimeter, altimetergroup, Business, Facebook, Presentation, Reports, Social Business Design, Social Influence Marketing, Strategy, Tech, Tools, we are social

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Meanwhile in Japan. A Kinect Hack a Day keeps the Doctor away.

Gerald — Mon, 21 Nov 2011 08:23:03 +0000

This fantastic looking little Kinect hack is almost too typical Japanese. At least if you consider that it seems to be completely normal (after a little surprise) for Japanese people to pose with your evil Manga-twin in the mirror…

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Post tags: 3D, Cool, Creativity, Experimental, Funny, Hack, japan, Kinect, prank, Tech, visual, World

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Stuff We Like. Selfcontrolfreak’s Interactive Videos.

Gerald — Thu, 20 Oct 2011 13:13:14 +0000

Last night I attended Amsterdam’s Pechakucha Night at Roest. Most of you probably know the concept: Random people present their business concept/idea/art theory/whatever on 20 slides and they only have 20 seconds for each page before a heartless Powerpoint algorithm switches to the next one. The one person that definitely stood out for me was Olivier Otten – a young Dutch Creative/Developer who tries to play with very playful ways to interact with video under the name Selfcontrolfreak.

I don’t want to say much more. Just one thing. Gamification is not about badges and check-ins. Traditional playful, interactive metaphors have been around since the 1990s. But even two decades later I know of few platforms which are as much fun as this one.

Check out his 22 simple, playful video examples and start playing with Selfcontrolfreak.

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Post tags: Amsterdam, Cool, Creativity, Experimental, Funny, Gaming, intelligent, Pechakuchanight, People, selfcontrolfreak, Tech, video, visual, We like

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This Morning’s Hot Shit. The new Facebook Features.

Gerald — Fri, 23 Sep 2011 10:19:29 +0000

My new Facebook Timeline has arrived. After yesterday’s f8 announcement (great overview here) I really think we are about to see the ‘profound changes’ that mashable talked about yesterday morning.

Hacking Facebook to set up Timeline is a rather simple. Techcrunch has published a handy DIY guide this morning. But only I am currently able to see my timeline right now.

What it does is really to replace my profile with a nice, interactive biography on one page. The Timeline stops everytime Facebook identifies important steps in my life. My sister’s birth certainly was one of these events (even though at that point I didn’t necessarily agree). And I am invited to upload baby photos of her. Cheesy and nice.

Timeline is a new, pretty cool metaphor that really adds a new perspective to Facebook. Facebook as a lifelong diary – well actually…a living diary. Long term not just super-today.

But there is much more that I find interesting.

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Read the rest of This Morning’s Hot Shit. The new Facebook Features. (246 words)

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Post tags: Facebook, Semantic Web, social network, Social Networks, Timeline

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Oh Boy. How to Fuck up the Announcement of a Great Invention Big Time.

Gerald — Thu, 11 Aug 2011 14:24:28 +0000

Engineers just know how to ruin a good story.

The thing which has just been announced as a new technical standard by the IEEE (Institute of Electrical and Electronics Engineers) will probably really be a revolution. But instead of giving this thing a really cool name they called it ‘WRAN’. Or to make it even more cryptic: 802.22.

‘WRAN’ stands for ‘Wireless Regional Area Network’. It basically takes the idea of your WLAN at home one step – or more – further and offers wireless internet access in an area up to 62miles/100km wide. We are talking about 12,000 Square Miles aka a lot. (via PCMasters)

As far as I understand this means we are getting one giant leap closer to Internet wherever we go. The potential implications of this new standard are absolutely breathtaking – just think about the challenge for Mobile carriers as well.

But anyway. It is good to see that there is absolutely no need to revise my stereotype of Engineers. You guys have possibly just invented one of the greatest technical solutions of our time and you call it “802.22″? Seriously IEEE: What the Fuck? This could have been the greatest product announcement since sliced bread. But you ruin it because you name it like a species of Alien Bacteria.

If you want to check out more of the IEEE’s fancy marketing concepts go check out their ‘Product page‘or the Wikipedia article.

It could have been good.

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Post tags: 802.22, Cool, Experimental, IEEE, innovation, Tech, Tools, Trends, WLAN, World, WRAN

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We Like. Credit Card Payment via Webcam.

Gerald — Wed, 27 Jul 2011 11:58:16 +0000

Every morning I am trying to fight my way through the world’s startup concepts on betali.st and other sites. And to be honest, most digital enterpreneurs do not have very good ideas.

Jumio Netswipe is different. Sounds like just another startup that…connects you with your friends/let’s you check in to dog poo. But it’s actually extremely purposeful. It’s the first Creditcard payment provider that scans your card via webcam. And yes, I think this really is pretty cool and can potentially be used in the future.

Jumio introduces Netswipe from Jumio Inc. on Vimeo.

via Netzwertig

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Post tags: Cool, Creativity, ecommerce, Experimental, Future, Ideas, Jumio, Tech, Tools, We like

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Storage vs Bandwidth. Amazing, isn’t it?

Gerald — Thu, 23 Jun 2011 21:42:02 +0000

If there is one thing interesting about technological progress then it is not just how fast hard discs and download rates have become. It is also how much prices have dropped over the past two decades. I can still remember 80486 PCs for a price beyond $10,000? Is that 5% as fast as a modern iPhone or is it even less. In the freaking 21st century everyone keeps talking about the cloud. But what actually enabled the Cloud isn’t just bandwidth – it is also price per unit Bandwidth.

The guys from Backblaze have created this amazing infographic that illustrates how far we got.

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Post tags: Bandwidth, Cloud, Storage, Tech

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Back to the Future. The Apple Knowledge Navigator.

Gerald — Tue, 24 May 2011 18:04:11 +0000

The following video was filmed in 1987 and stages a conceptual Apple design called the ‘Knowledge Navigator’. It is a concept described by former Apple Computer CEO John Sculley in his 1987 book, Odyssey. It describes a device that can access a large networked database of hypertext information, and use software agents to assist searching for information. Gesture control is included as well.

Apple produced several concept videos showcasing the idea. All of them featured a tablet style computer with numerous advanced capabilities. And I guess it reminds you of something. If you watch closely you will realize this video plays in the year 2010 or 2011…

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Post tags: 1980s, Apple, Brands, Cool, Creativity, Experimental, Future, Ideas, iPad, iPhone, Mobile, products, Tech, Tools, Touch

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Campaign + LinkedIn. Just a more serious Facebook Connect?

Gerald — Wed, 27 Apr 2011 08:25:48 +0000

Yesterday I stumbled upon the first major digital campaign that builds upon LinkedIn’s open API – Volkswagen’s LinkedUit campaign here in the Netherlands (Source). The online special builds up on the Volkswagen Passat campaign ‘Nogal vol van zichzelf’ (‘quite full of himself’) and uses your LinkedIn connections to discover profane information in your profile and compares it to an opponent’s data in your LinkedIn circle of connections. The more information your profile contains the more likely you will win against an opponent of your chosing.

Volkswagen’s online special is light weight fun, looks nice and is well integrated with LinkedIn – which is of course the actually interesting aspect of this digital campaign. Because of course – Achtung Amsterdam and Volkswagen could have alternatively used Facebook Connect. But they went for innovation and decided to use LinkedIn’s open API.
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Read the rest of Campaign + LinkedIn. Just a more serious Facebook Connect? (230 words)

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Post tags: Agencies, Amex, Amsterdam, Brands, Creativity, Experimental, Ideas, LinkedIn, Social Influence Marketing, Social Networks, Strategy, Trends, Volkswagen

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Cognitive Cities. Join the Conference about the Smart City of the Future.

Gerald — Sat, 29 Jan 2011 11:23:10 +0000

It was a bit like a Deja vu. But a good one. For the first time in a year I worked with my old partner in crime Johannes Kleske in my office at Blast Radius Amsterdam. Professionally the two of us spent the lion’s share of our last couple of years together. We share a similar perspective on how marketing should be done and I consider Johannes as one of the smarter guys that I have met so far. In short – I am happy to work a couple of weeks with an old friend.

Many of you know Johannes and his friends Peter and Igor who together form the Berlin-based strategy thinktank Third Wave. And now that their young consultancy is fully operational they are launching their first major initiative in collaboration with YourNeighbours. The Cognitive Cities conference on Feb 26/27 in Berlin.

‘Cognitive Cities’ is about how our cities (and our lifes) become smarter, more liveable, more joyful and efficient through the use of technology. As far as I know it is one of the first conferences about this topic in Europe and the guys at Third Wave have convened an impressive group of digital and cultural thought leaders who will share their perspectives with the audience. As far as I know the conference itself is going to be more than just theory with a very urban and mobile conference concept that understands Berlin not just as the frame but also as the playground for understanding Cognitive Cities.

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Read the rest of Cognitive Cities. Join the Conference about the Smart City of the Future. (120 words)

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Post tags: Berlin, CoCities, Conferences, Creativity, Experimental, Future, Predicition, Smart Cities, Third Wave, Underway, World

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