Strategy

3 Types of Ideas. Reflecting The Blur Between Creative And Strategy.

April 26th, 2013 | by Gerald

The three most misused words in our industry are (in declining order): idea, strategy, creative. I am sure that the

April 11th, 2013 | by Gerald

Thanks to my colleague Kirill for sharing this matrix. By the way: subscribe to his blog

März 7th, 2013 | by Gerald

Okay, this once more is a moment of “Damn, why didn’t I have this idea?”. NYC-based Strategists Kristian Henschel and

Dezember 27th, 2012 | by Gerald

14 months ago a couple of fellow Strategists and I founded the Account Planning Group Netherlands in Amsterdam. Ashly Stewart

September 24th, 2012 | by Gerald

When a guy writes a presentation that claims to be ‘A hunter’s guide to bullshit-free insights’ then he should better

August 14th, 2012 | by Gerald

Since I started working in agencies I kind of had to make up my own job profile. In my first

Juli 20th, 2012 | by Gerald

Fran Hazeldine, Head of Strategy and Pelle Sjoenell, Executive Creative Director at BBH LA have assembled a rather amusing enlightening

Juli 17th, 2012 | by Gerald

It is the third time that thinktank PSFK has published its fantastic ‘Future of Retail‘ report. This is not about

April 12th, 2012 | by Gerald

Every now and then I have the pleasure (or the duty) to write my column for Amsterdam Ad Blog. If

April 4th, 2012 | by Gerald

The problem with the artist formerly referred to as Social Media is – besides many other things – that it