Mobile Campaigning. Sweden’s Safest Hands.

Oktober 4th, 2011 • Mobile
Tags: App, Apps, Campaign, Cool, Creativity, Funny, Mobile, Sweden, We like

Ah nice! My colleague Oskar shared this link of one of his favorite campaigns right now: Sweden’s Safest Hands – a vert smart Mobile competition by the Swedish Post.

Actually it’s a type of campaign we have seen before. But the time-relevance and the densitiy of post offices makes this one extremely cool. Oh…and the app looks pretty nice as well. I can imagine this really works for the Swedish Post. Great idea.

Here is how it works:

The agency is akestam holst. And I don’t know what that means. Unfortunately.

Mobile Apps. Why responsive design actually begins on the server.

September 28th, 2011 • Mobile
Tags: Apps, Mobile, Presentation, Strategy, Tech, Tools

Yiibu is a small office in Edinburgh specialized in Mobile marketing. And they spent quite some time to think about more efficient processes in creating mobile apps – particularly in replacing native with web apps.

If there is such a thing as a superhit on Slideshare their first presentation Rethinking the Mobile Web comes pretty close to it. And the deck embedded below is again a strong statement for web apps.

It is long but very smart.

It is just a bit more than a year that Chris Anderson on Wired claimed that the future will be “driven primarily by the rise of the iPhone model of mobile computing, and it’s a world Google can’t crawl, one where HTML doesn’t rule.”

I guess this one time he was wrong.

Back to the Future. The Apple Knowledge Navigator.

Mai 24th, 2011 • Experimental, Ideas, Media, Mobile, Tech, Tools
Tags: 1980s, Apple, Brands, Cool, Creativity, Experimental, Future, Ideas, iPad, iPhone, Mobile, products, Tech, Tools, Touch

The following video was filmed in 1987 and stages a conceptual Apple design called the ‘Knowledge Navigator’. It is a concept described by former Apple Computer CEO John Sculley in his 1987 book, Odyssey. It describes a device that can access a large networked database of hypertext information, and use software agents to assist searching for information. Gesture control is included as well.

Apple produced several concept videos showcasing the idea. All of them featured a tablet style computer with numerous advanced capabilities. And I guess it reminds you of something. If you watch closely you will realize this video plays in the year 2010 or 2011…

A new Hotspot. Amsterdam wants to become Appsterdam.

April 23rd, 2011 • 4 comments Mobile, Underway, Work
Tags: Amsterdam, Apps, Creativity, Development, Experimental, Jobs, Lifestyle, Mobile, People, Strategy, Tech, Trends, World

“If you want to make movies, go to Hollywood. If you want to make musicals, go to Broadway. If you want to make apps, go to Appsterdam.” – Mike Lee, mur.mu.rs

About a month ago I praised the qualities of Amsterdam in an article I wrote for the German ad magazine Page. One thing that struck me in this city is the level of innovation here as well as the city’s clear objective to support new industries and get them to Amsterdam. I have never met anyone from Amsterdam’s city council but in contradiction to many other cities there seems to be a clear vision here on how to shape Holland’s capitol from both, a cultural AND economical perspective. That’s why Amsterdam is also hometown to some of the most creative agencies in the world – the city father simply subsidize taxation here to relocate the right blend of industries on the rivers of the Amstel.

I wasn’t really suprised when I read Mike Lee’s open letter on mur.mu.rs. It’s a call for conquest. And appeal for app developers to settle over to Amsterdam and to rebrand it as Appsterdam. Funny to read because it really reads like a letter from the colonies but at the same time strong and intelligent.

I have traveled the world looking for the most livable city on earth, a place with the ideal balance of quality and price, history and vibrance, culture and innovation. That place is Amsterdam. (…)

The success of Apple’s platforms has been in no small part due to its unique developer community. Our community is unique not just in technology, but in business. (…) We cooperate, because we are friends. If one of us does something to piss the other off, we don’t call out the lawyers, we call up our friend, and talk it over like people. We don’t just attend conferences, we get together at conferences, go out together, and have a good enough time together to generate blackmail material sufficient to nip litigation in the bud.

Mike’s point – a new industry needs a friendly hospitable place that invites them to work together and to exchange ideas. And his call to app developers all over the world to relocate to Amsterdam isn’t just an abstract one…

Read more »

KLM Surprise. How to effectively stage a small social idea.

Januar 5th, 2011 • 7 comments Brands, Experimental, Mobile, Social, Twitter, We like
Tags: Airline, Amsterdam, Brands, Cool, Creativity, Foursquare, Funny, Ideas, KLM, klmsurprise, Location, Netherlands, Social Influence Marketing, Tech, Tools, Twitter

Big ideas? Well sometimes you can make a difference with a nice little idea that costs $100 and makes people smile. What happened was simple – KLM Surprise follows passengers who tweet or login to Foursquare while they wait for their flights. KLM has checked out their profiles in advance and gives little personalized travel presents to them. Total costs? $100? $150? A small team with a low end social listening solution. And even though I doubt it was a highly effective campaign idea it at least generated this image video below. Something you would have called a TV commercial in 1994. A TV commercial about a caring, tech-savvy airline. Well done KLM. (via)

2010. The Mobile Year in Review.

Dezember 21st, 2010 • Mobile, Trends
Tags: 2010, Business, Diagram, Media, Mobile, predictions, Tech, Trends, visual, World

One thing that hopefully stops in 2011 – info visuals that explain digital media. To finally celebrate this marketing meme of 2010 I’d like to post mobilefuture‘s Mobile Year 2010 in Review. Enjoy.

Bryan Rieger. Rethinking the Mobile Web.

September 20th, 2010 • Mobile, People
Tags: Cool, Creativity, Experimental, iPhone, Mobile, Prediction, Presentation, Tech, Tools, Trends, Truth, World

The Mobile Web and our mental picture of it is neither accurate nor inclusive – that’s the conclusion of Bryan Rieger’s great deck ‘Rethinking the Mobile Web’. Bryan is owner of the small London-based mobile consultancy Yiibu and obviously a very smart guy.

Epic Win. Add some RPG Spice to washing your Car.

Juli 10th, 2010 • 1 comment Games, Mobile, Tools
Tags: App, Creativity, Funny, Gaming, Ideas, Mobile, Todo, Tools

Welcome to the fun version of to-do lists. Epic Win is a new mobile app that that lets you gain experience points and find rare loots for all the boring stuff that you usually procrastinate away. In other words – it puts some RPG spice to doing the laundry or going to the gym.

By completing tasks you make your character evolve. And of course, everything you achieve is sharable via twitter and Facebook. Check out the trailer that already looks like fun. Learn more on the app’s trailer page. (via)

Mobile Browsers. Worldwide Market Share.

Mai 3rd, 2010 • 1 comment Business, Mobile, Trends
Tags: Browser, Business, Diagram, Mobile, Trends, World

Thank the guys from icrossing.co.uk and Visual Loop for this handy, little overview chart about the mobile browser market share. Personally I would have enjoyed more detailed information about the browser market share in North Korea right now. But you cannot get anything you want at once…

Check out the big map here.

Apps. An Explosion is underway.

Februar 2nd, 2010 • Mobile
Tags: Android, Apps, Business, Diagram, iPhone, Lifestyle, Mobile, Prediction, Smartphones, Strategy, Trends, visual, World

Ooooh! Aaaaaah! 2010 is the year of the mobile, social, social CRM, IPTV App. No matter how realistic that is, check out this lovely piece of info visualization from the Fast company. Because according to Gartner an app explosion is underway. A developement which is closely intertwined with smartphone sales. Word up!