Promoted Tweets. Finally explained in 140 Seconds.

Juli 8th, 2010 • Media, Tools, Twitter
Tags: Diy, Media, Promoted Tweets, Social Media, Tools, Twitter

Promoted Tweets are already live for about two months now. But I (as most of you) did not have the chance to take a deeper look at it by now. Check out this crisp little tour to our kind-of-favourite new social advertising vehicle…or whatever you make out of it. (via)

Hot Wheels. Now that’s a Media Award.

Juni 24th, 2010 • Brands, Media, We like
Tags: Brands, Cool, Creativity, Experimental, Ideas, Kids, Media, Mexico, Ogilvy, Out of Home, Toys, visual

Good idea, Ogilvy Mexico. The big boy looking down to the thousands of cars roaming Mexico City’s streets is a little bit scary. Nevertheless it’s just a perfect Media buy for Hot Wheels. No doubt, this is one, not mainstream applicable Award Idea. But I have to admit it’s a nice one. (via Ibelieveinadv)

Absolut. Wallpapering Italy.

Juni 10th, 2010 • Brands, Display, Media
Tags: Absolut, Ads, Art, Brands, Cool, Creativity, Display, Experimental, Ideas, Italy, Lifestyle, Media, Out of Home, Outdoor, visual, We like, World

There are a few brands in this world that simply know how to stage themselves. Absolut doublessly is one of them. Check out ‘Absolut Wallpaper’, a wonderful revision of Modern Art by Ron English. This is currently on display in Rome and Milan. Thanks to PSFK and Wooster Collective for the link.

Rome

Milan

Print. 8 Futures which won’t save Murdoch, but sure look nice.

April 21st, 2010 • 4 comments Media
Tags: Cool, Creativity, Experimental, Future, Ideas, Media, Prediction, Print, Touch, Trend, visual

Some of them will never see the light, but others already did. Check out my 8 favourite videos about a touchy future for print (which will never come).

Wired. Ready to go iPad.

Februar 17th, 2010 • 3 comments Media
Tags: Apple, Brands, Cool, Creativity, Experimental, iPad, Media, Print, Strategy, Tech, Trends

Wired Magazine has just launched its video preview for its iPad application. And yes it looks yummy! In fact it is very logical for Wired to be among the first to take this step. I think the iPad will be a piece of hardware to make print publisher’s wet dreams come true and offer a digital platform to buy and consume print media.

As a commenter explained: This visual demo is very likely an Adobe Air demo…which does not work on the iPad yet.

Awesomeness. Your Move BMW.

Januar 10th, 2010 • Ads, Media, We like
Tags: Ads, Automotive, bmw, Cool, Creativity, Funny, Ideas, Media, mercedes, Out of Home, We like

Taken somewhere on the streets of Santa Monica. Adaptive Brand Marketing as we love it (via). Click the picture to see it fullsize.

Adaptation Marketing. Miracle Whip on the fast lane.

November 13th, 2009 • 3 comments Ads, Brands, Experimental, Ideas, Media, We like
Tags: Adaptation Marketing, Brands, Colbert, Cool, Creativity, Experimental, Fast, Funny, Ideas, Media, Miracle Whip, Real time, We like

About a week ago I reviewed Forrester’s concept of Adaptive Marketing – a framework in which brands react fast on a given context using the means of microstrategies. This week Miracle Whip showed how this might look like. Background: On October 15 Comedy Central’s notorious Stephen Colbert made fun of Miracle Whip’s new ad campaign which stages urban, young hipsters doing fancy stuff with Miracle Whip (you know what I mean).

As a traditional brand you would not react on it. But now comes Adaptive Marketing into play: Miracle Whip’s declaration of war to Stephen Colbert ran as full-page ad in various American newspapers only a couple of weeks later, striking back at Colbert (see the full size ad)… “On Thursday, November 12, we will dominate the airspace on your show. With every commercial break, your viewers will be exposed to hardcore Miracle Whip attitude and revelry. You will see our legion of (as you call them) “mayo nay-sayers” snarfing sandwiches topped with our one-of-a-kind flavor in a very cool and totally hip way. They will be in your face and massively dope. It goes without saying, they WILL NOT TONE IT DOWN.”

And

“We’re on a mission.

We’re taking no prisoners. We’re raising Hell, Man.”

Read more »

Online Advertising. Humans bow down to google.

Oktober 27th, 2009 • Brands, Business, Media
Tags: Advertising, Brands, Business, Diagram, google, Media, Strategy, Trends, World

O….kay, google, way to go. (All figures in 1,000$)

Found on Silicon Alley Insider

Crazy. Meet a Belarusian Media Mix.

Oktober 12th, 2009 • Experimental, Ideas, Media, We like
Tags: Belarus, Cool, Creativity, Eggs, Experimental, Funny, Ideas, Media, Music, visual, We like, World

And now for something completely different: Advertising in the post-Soviet world (for the kids: the Soviet Union was…okay, forget that). The Prodigy just toured Belarus. Their gig at the Dinamo stadium in Minsk was advertised for, beyond other media, on eggs, which were sold in local stores. Ummm…I guess, you got to target your customers where they are, right? (via Englishrussia)

Print. Far from being dead.

Oktober 7th, 2009 • 4 comments Media
Tags: Cool, Creativity, Experimental, Future, Ideas, Media, Print, Strategy, Trends, visual, We like, World

Thanks to Creativecriminals for proving once again: Print is far from being dead. Watch this amazing concept video of Photographer Alexx Henry and his team show you how a magazine might look in the not-so-distant future with the October cover and spread for Outside Magazine.