davaidavai.com » Ideas

Ray Ban’s Bright Light. For Once a Branded App That Makes Sense.

Gerald — Thu, 10 May 2012 11:44:47 +0000

Oooooh brands and mobile apps. Yes, all of them want ‘something mobile’. No, just few of them should actually develop an app. The formula is simple: Nobody is interested in commercials and even fewer people are interested in branded apps. Except if they have a purpose.

Bright Light by Ray Ban may be such a rare case of a purposeful mobile application that even has a brand value. Check out the video below and tell me what you think. By the way: Ray Ban is my brand of the day anyway because of this fantastic print ad.

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Post tags: Brands, Bright Light, Cool, Ideas, Lifestyle, Mobile, Nike Plus, Ray Ban, Sun, Tools, We like

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How to Stage B2B. Scania – The Best Driver in the World.

Gerald — Thu, 01 Mar 2012 12:31:09 +0000

I just stumbled upon this (a bit longish) video by Crispin Porter at the site of my friends from Creative Criminals. The film shows how exciting B2B can be if you let it. The task is simple: Swedish truck manufacturer Scania created a competition for truck drivers. The goal is to find the most skilled driver in the world. And this is how it looks like…

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Post tags: B2B, Cool, CPB, Creativity, Ideas, Scania, We like

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The Next Big Thing. Strange Cooking Shows.

Gerald — Sat, 14 Jan 2012 22:54:21 +0000

The world of Meme patterns is a rich one. My trusted helper to find out what’s so funny about advice dog or Tim Tebow is knowyourmeme.com. Not yet on the list is the apparent new trend stage really really niche topical cooking shows on Youtube. The following shows are highly recommened.

Vegan Black Metal Chef – Seriously funny. Brian Manowitz from Norway mixes Vegan food and Black Metal. What could go wrong?

Here is the link to more recipes and here is an interview with Brian himself.

Culinary Propaganda Chef – Szef Bartek is a new competitor of Vegan Black Metal Chef and obviously not yet quite decided if he wants to be rather Stalin or Batman. Check it out here.

Depression Cooking – Depression cooking is not quite what you think: Clara is 94 and she gives advice on how to cook like back during the Great Depression. The lovely elderly Lady has started quite a successful concept with Depression Cooking. She sells her own DVD and I am quite sure she sells here cook book somewhere on amazon.

Did I miss a strange cooking show on Youtube that must be on the list? Let me know.

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Post tags: Cooking, Cool, Creativity, Funny, Memes, Videos, youtube

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Exit Deutschland. Trojan Shirts for Nazis.

Gerald — Tue, 09 Aug 2011 10:43:34 +0000

It is sad enough that it is 2011 and we still need organisations such as Exit Deutschland. Even though Fascists only play an inferior role in Germany’s political system, they are very present in some parts of Eastern Germany. And that’s where organisations such as Exit play a pivotal role in offering alternatives for people who know nothing but their hateful community.

Exit Deutschland is an organisation that tries to help members of the fascist scene to leave their (quite often very violent) peer group. In order to get their message across they just designed a very smart ‘Trojan Shirt’.

For the 9th time Germany’s right wing NPD party was allowed to stage a festival called ‘Rock fuer Deutschland’. Members of Exit Deutschland dressed up as Nazis and passed 250 of their shirts to Festival visitors. The idea: The shirt actually looks like stuff any Fascist likes (‘Hardcore Rebels. Nationalistic and free’ + skull). But once the guys came home after the Festival and washed their shirts the shirt revealed a different message: ‘What your T-shirt can do, so can you – we’ll help you break with right-wing extremism’ + a contact number for Exit Deutschland.

24 hours after the Festival NPD watchdogs sent out SMS warnings to the festival guests. 250 out of 600 guests got a T-Shirt.

Well done Exit. At last one ‘Trojan marketing concept’ with a Political attitude. Learn more on their site and like them on Facebook. (via Happyschnitzel)

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Post tags: Cool, Creativity, Exit, Experimental, Funny, Germany, Ideas, People, Politics, visual, We like

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Genius. Diesel launches Excelbook.

Gerald — Sat, 18 Jun 2011 13:20:57 +0000

I just stumbled upon this wonderful concept gem: the Diesel Excelbook. Even though its branding value as an application is close to zero it is just one more amendment to the great platform that Diesel created with its Be Stupid philosophy. Simple, fun, stupid…well done Diesel. Check out the video…it is pretty selfexplanatory.

via Digial Buzz Blog

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Post tags: Apps, Brands, Campaign, Cool, Creativity, Diesel, Experimental, Facebook, Fashion, Funny, Ideas, Lifestyle, Media, Tech, Tools, We like

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Copycats. Intel and Deutsche Post celebrate Me, Me, Me.

Gerald — Wed, 01 Jun 2011 08:57:46 +0000

Sometimes you see a good digital marketing idea and you can bet your ass off that dozens of copycats will pop up a couple of months later. In November 2010 the (then) team around my friend (and new colleague) Branislav launched a (then) new idea for Bouygues Telecom in France: an app that turned your Facebook profile into a real book. 1,000 personalized books were gone within an hour of the promotion’s launch even though the campaign never really became as viral as Old Spice or Shoot the Bear.

Fast Forward 6 months. Deutsche Post DHL launches Social Memories, an application that turns your Facebook Profile into a (surprise, surprise) book. This is how it goes…

The app is here.

(...)
Read the rest of Copycats. Intel and Deutsche Post celebrate Me, Me, Me. (384 words)

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Post tags: Bouygues Telecom, Brands, Campaign, Copycats, Creativity, DHL, Documentation, Facebook, Ideas, Intel, Life, People, Social Networking, Tools, Trends, visual, World

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Back to the Future. The Apple Knowledge Navigator.

Gerald — Tue, 24 May 2011 18:04:11 +0000

The following video was filmed in 1987 and stages a conceptual Apple design called the ‘Knowledge Navigator’. It is a concept described by former Apple Computer CEO John Sculley in his 1987 book, Odyssey. It describes a device that can access a large networked database of hypertext information, and use software agents to assist searching for information. Gesture control is included as well.

Apple produced several concept videos showcasing the idea. All of them featured a tablet style computer with numerous advanced capabilities. And I guess it reminds you of something. If you watch closely you will realize this video plays in the year 2010 or 2011…

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Post tags: 1980s, Apple, Brands, Cool, Creativity, Experimental, Future, Ideas, iPad, iPhone, Mobile, products, Tech, Tools, Touch

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Hyper Island. There is an Intern for That.

Gerald — Tue, 12 Apr 2011 21:25:36 +0000

Oh boy. I am so happy that I am not 20 year old creative. Otherwise I would get pretty quickly pretty frustrated by the competition of Hyper Islanders. The Swedish school Hyper Island offers one of the best learning experience for young digital people worldwide right at the moment. It pretty much goes like this: West Point – authority + digital + American Apparel = Hyper Island.

And yes, the school ‘produces’ not just some of the most brilliant young creative, developers and project guys I ever worked with – it also forms a very strong network for its students and ex students. Check out one of their latest ideas, the Hyper Island Intern Store created by some of their students. It hasn’t yet launched but it looks pretty promising, doesn’t it?

Intern Store Trailer 1

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(...)
Read the rest of Hyper Island. There is an Intern for That. (4 words)

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Post tags: Apps, Cool, Creativity, Education, Experimental, Funny, Hyper Island, Ideas, Interns, Jobs, Mobile, People, Sweden, We like, World

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Oh Shit. Al Qaeda Attacks Internet With Photo Of Adorable Piglet.

Gerald — Sun, 27 Feb 2011 13:47:22 +0000

Diabolic!

As North African societies revolt with support of social networks, Al Qaeda switches to cyber terror to bring the west to its knees. In its latest attempt in cyber warfare U.S. digital infrastructure was targeted by the terror network. The objective – wreaking havoc through a picture of an adorable piglet that was leaked to a super multiplier in Flordia and spread across the U.S. within seconds to cripple any other traffic. My god, what comes next? (thx to laughinsquid and Onion)

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Post tags: Cool, cyber war, Funny, Ideas, People, Politics, terror, the onion, Viral, World

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Carlsberg. The most useful ad in the world.

Gerald — Tue, 04 Jan 2011 10:07:40 +0000

Did anyone say print is not innovative enough? Not useful. Just focused on stupid big ideas that no one is interested in? Then check out this ~~best ad in the world~~ very useful tool to directly interact with ~~Carlsberg~~ booze without even using the word widget once. High five, Carlsberg. I love it. (via Adfreak)

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Post tags: Beer, Brands, Cool, Creativity, Funny, Ideas, Print, We like

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