Archive for Ideas

The Next Big Thing. Strange Cooking Shows.

The world of Meme patterns is a rich one. My trusted helper to find out what’s so funny about advice dog or Tim Tebow is knowyourmeme.com. Not yet on the list is the apparent new trend stage really really niche topical cooking shows on Youtube. The following shows are highly recommened.

Vegan Black Metal Chef – Seriously funny. Brian Manowitz from Norway mixes Vegan food and Black Metal. What could go wrong?

Here is the link to more recipes and here is an interview with Brian himself.

Culinary Propaganda Chef – Szef Bartek is a new competitor of Vegan Black Metal Chef and obviously not yet quite decided if he wants to be rather Stalin or Batman. Check it out here.

Depression Cooking – Depression cooking is not quite what you think: Clara is 94 and she gives advice on how to cook like back during the Great Depression. The lovely elderly Lady has started quite a successful concept with Depression Cooking. She sells her own DVD and I am quite sure she sells here cook book somewhere on amazon.

Did I miss a strange cooking show on Youtube that must be on the list? Let me know.

Exit Deutschland. Trojan Shirts for Nazis.

It is sad enough that it is 2011 and we still need organisations such as Exit Deutschland. Even though Fascists only play an inferior role in Germany’s political system, they are very present in some parts of Eastern Germany. And that’s where organisations such as Exit play a pivotal role in offering alternatives for people who know nothing but their hateful community.

Exit Deutschland is an organisation that tries to help members of the fascist scene to leave their (quite often very violent) peer group. In order to get their message across they just designed a very smart ‘Trojan Shirt’.

For the 9th time Germany’s right wing NPD party was allowed to stage a festival called ‘Rock fuer Deutschland’. Members of Exit Deutschland dressed up as Nazis and passed 250 of their shirts to Festival visitors. The idea: The shirt actually looks like stuff any Fascist likes (‘Hardcore Rebels. Nationalistic and free’ + skull). But once the guys came home after the Festival and washed their shirts the shirt revealed a different message: ‘What your T-shirt can do, so can you – we’ll help you break with right-wing extremism’ + a contact number for Exit Deutschland.

24 hours after the Festival NPD watchdogs sent out SMS warnings to the festival guests. 250 out of 600 guests got a T-Shirt.

Well done Exit. At last one ‘Trojan marketing concept’ with a Political attitude. Learn more on their site and like them on Facebook. (via Happyschnitzel)

Genius. Diesel launches Excelbook.

I just stumbled upon this wonderful concept gem: the Diesel Excelbook. Even though its branding value as an application is close to zero it is just one more amendment to the great platform that Diesel created with its Be Stupid philosophy. Simple, fun, stupid…well done Diesel. Check out the video…it is pretty selfexplanatory.

via Digial Buzz Blog

Copycats. Intel and Deutsche Post celebrate Me, Me, Me.

Sometimes you see a good digital marketing idea and you can bet your ass off that dozens of copycats will pop up a couple of months later. In November 2010 the (then) team around my friend (and new colleague) Branislav launched a (then) new idea for Bouygues Telecom in France: an app that turned your Facebook profile into a real book. 1,000 personalized books were gone within an hour of the promotion’s launch even though the campaign never really became as viral as Old Spice or Shoot the Bear.

Fast Forward 6 months. Deutsche Post DHL launches Social Memories, an application that turns your Facebook Profile into a (surprise, surprise) book. This is how it goes…

The app is here.

Read more »

Back to the Future. The Apple Knowledge Navigator.

The following video was filmed in 1987 and stages a conceptual Apple design called the ‘Knowledge Navigator’. It is a concept described by former Apple Computer CEO John Sculley in his 1987 book, Odyssey. It describes a device that can access a large networked database of hypertext information, and use software agents to assist searching for information. Gesture control is included as well.

Apple produced several concept videos showcasing the idea. All of them featured a tablet style computer with numerous advanced capabilities. And I guess it reminds you of something. If you watch closely you will realize this video plays in the year 2010 or 2011…

Hyper Island. There is an Intern for That.

Oh boy. I am so happy that I am not 20 year old creative. Otherwise I would get pretty quickly pretty frustrated by the competition of Hyper Islanders. The Swedish school Hyper Island offers one of the best learning experience for young digital people worldwide right at the moment. It pretty much goes like this: West Point – authority + digital + American Apparel = Hyper Island.

And yes, the school ‘produces’ not just some of the most brilliant young creative, developers and project guys I ever worked with – it also forms a very strong network for its students and ex students. Check out one of their latest ideas, the Hyper Island Intern Store created by some of their students. It hasn’t yet launched but it looks pretty promising, doesn’t it?

Intern Store Trailer 1

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Oh Shit. Al Qaeda Attacks Internet With Photo Of Adorable Piglet.

Diabolic!

As North African societies revolt with support of social networks, Al Qaeda switches to cyber terror to bring the west to its knees. In its latest attempt in cyber warfare U.S. digital infrastructure was targeted by the terror network. The objective – wreaking havoc through a picture of an adorable piglet that was leaked to a super multiplier in Flordia and spread across the U.S. within seconds to cripple any other traffic. My god, what comes next? (thx to laughinsquid and Onion)

Carlsberg. The most useful ad in the world.

Did anyone say print is not innovative enough? Not useful. Just focused on stupid big ideas that no one is interested in? Then check out this best ad in the world very useful tool to directly interact with Carlsberg booze without even using the word widget once. High five, Carlsberg. I love it. (via Adfreak)

Advertising. Why the Model Slept with the Casting Director…

One thing that keeps on driving me insane in marketing is the massive amount of work attached to a piece of output that most humans would consider as…a print ad…or (most often) a pretty boring radio commercial. I mean if my dad knew how much work has been done, how many presentations were made to eventually stage a billboard with a car on it (and a price) he would instantly go insane. I think this print campaign for Eram in France points that out quite nicely…

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Nice. The Anatomy of a Great Idea.

We all know what kills an idea. We keep on blaming colleagues, clients and the universe itself who prevent us from getting to a great concept. But I agree with Leon and Daniel from Jung von Matt Stockholm – a truly great idea still consists of this very unique blend of new thinking, problem solving capabilities and quite often simple fun. It’s only a matter of definition what we consider as entertainment, new thinking and problem solving capabilities… (via the Planning Lab)

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Davaidavai? What’s that?

Hi, I am Gerald Hensel and I am your host tonight.

Davaidavai is a blog about the stuff which drives my professional life. Digital ideas, social media, advertising in and beyond the 1s and 0s that seem to have taken control of pretty much everything… I work as Strategy Consultant for Blast Radius, Amsterdam. To check out what I do beyond davaidavai, simply follow this link. And don't forget to send me a message in case there is anything left to say.

The thoughts and opinions on this aite are my own, and not that of my employer.

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