Archive for Experimental

Ideas. Hyper Island Kids Hack the Post Office Queue.

Many of you have probably heard about Hyper Island. The Swedish educational concept essentially promotes life long learning and has “produced” some of the most talented creative young talents I ever worked with. Hyper Island was always much more than a school. It is an attitude, a network, a way to see the world. And beyond  the original school in Karlskrona they now also offer Master Classes in Stockholm, London, Manchester and New York.

Hyper Kids like to play with things and experiment a lot. And most of the solutions they develop is a lot more than just aesthetically creative but a creative solution for a problem.

I just stumbled upon this little gem – a rather smart mobile way to hack the queue (link). It was developed by students from Hyper Island Manchestere and I thought you will like it…

Study Proves: Yes, Money is the Root of all Evil.

Marketing would only be half the fun if people were not as greedy as they are – even though the world would be more fun I guess.

One of the funniest most interesting research pieces in this field was conducted by Dutch primatologist and ethologist Frans de Waal. He and others (like M. Keith Chen and Laurie R. Santos) taught Bonobos and Capuchin Monkeys the value of currency to better understand moral behaviour and sharing. And they behaved quite human-like:

The monkeys learned how to gamble, and showed a human preference for bets with an apparent upside. They tried counterfeiting the money with cucumber slices. They stole coins. And when a riot broke out, one enterprising female found a way to capitalize…

How? That’s simple.

As soon as they learned that coins had value, one of the male capuchins gave a coin to a female in exchange for sex.

So yes: Essentially money is the root of all evil. It turns peaceful primates into criminals with a clear preference for bitches and bling exchanging food for sex.

Oh…and then there is greed. The following clip, which is by Frans de Waal, shows two different monkeys eating two different foods. The first monkey, is given cucumbers and the second monkey is given grapes. After the first monkey sees that the other is getting grapes guess what happens next? Exactly: they essentially turn into members of the board of the Bank of America in less than 5 seconds.

Good news is: we may not be so bad after all. According to de Waal monkeys and apparently even us show some sign of morality and a sense of sharing if they perceive injustice. Read more about his study results here.

Animated GIFs. The History of an Almost Art Form.

Okay, let’s just get one thing straight: Animated Gifs are the best thing since sliced bread. And if you don’t agree you are worse than Kony which is pretty bad.

Some people actually consider animated GIFs as an art form (I prefer to use things like GifShop to create stupid loops like that). And the following 6 minute documentary takes us back to a time when GIFs’ were early crude incarnations (American flags, “under construction” signs, flames) before taking us through to the more sophisticated cinemagraphs around the web today. (via Co.Design).

There is one strangely annoying thing about this film…possibly about Animated Gifs in general. To quote a Youtube comment: if feels like ‘Look at this fucking hipster: the movie. But let’s not get distracted by that. AnimatedGifs are great. And I am not a hipster.

Snake the Planet! An Urban Gaming Experiment.

This morning I got an email from my old friend Tim Büsing, Creative Director at Publicis Mojo in Sydney. Tim sent me a link to one of their latest, pretty explorative projects which is a real-world version of the classic Snake game. Yes kids – that’s what we played back in the days.

But Snake the Planet is quite different. It takes the classic Snake game and adopts it to the urban canvas. Each level is generated based on the architecture of the building it is projected onto. Windows, doors and signs become the boundaries and obstacles in the game as animated objects collide with and bounce off them using real-time physics simulation. The multiplayer game also has a Tron-like competitive element, where one player can intentionally block the others’ path to win the game.

Early Adoption. OK Computer, 1997.

Via Retronaut

Enterpreneurship. How Le Pain Quotidien Makes it in Moscow.

Le Pain Quotidien, the bakery-café brand founded in Brussels in 1990, is well-known in London, France and New York, but few realize it’s a hit in Russia, where the premium bakery is a go-to for expats and upscale residents in Moscow. This footage from brandchannel explains the challenges such a brand faces when entering one of the most exciting markets in the world: Russia. Or to be more precise: Moscow.

Catvertising. How a small Canadian Agency revolutionizes Marketing (again).

Canadian agency John St does it again. After staging Pink Pony, the mother of all award videos, last year they are now ready for the next step: a Catvertising Agency. John St: The time is ripe.

Stuff We Like. Selfcontrolfreak’s Interactive Videos.

Last night I attended Amsterdam’s Pechakucha Night at Roest. Most of you probably know the concept: Random people present their business concept/idea/art theory/whatever on 20 slides and they only have 20 seconds for each page before a heartless Powerpoint algorithm switches to the next one. The one person that definitely stood out for me was Olivier Otten – a young Dutch Creative/Developer who tries to play with very playful ways to interact with video under the name Selfcontrolfreak.

I don’t want to say much more. Just one thing. Gamification is not about badges and check-ins. Traditional playful, interactive metaphors have been around since the 1990s. But even two decades later I know of few platforms which are as much fun as this one.

Check out his 22 simple, playful video examples and start playing with Selfcontrolfreak.

Anrealage. An 8-Bit Showroom in Tokyo.

8-Bit? Yawn. We have seen pretty much everything in 8 Bit already. Except a store concept. Experimental Japanese designer Kunihiko Morinaga has built this showroom for the F/W collection of his label Anrealage in Tokyo. I think 8-bit is pretty close to getting buried very soon – but I think Mr Morinaga’s showroom is a fantastic final scream.

Read more »

This Morning’s Hot Shit. The new Facebook Features.

My new Facebook Timeline has arrived. After yesterday’s f8 announcement (great overview here) I really think we are about to see the ‘profound changes’ that mashable talked about yesterday morning.

Hacking Facebook to set up Timeline is a rather simple. Techcrunch has published a handy DIY guide this morning. But only I am currently able to see my timeline right now.

What it does is really to replace my profile with a nice, interactive biography on one page. The Timeline stops everytime Facebook identifies important steps in my life. My sister’s birth certainly was one of these events (even though at that point I didn’t necessarily agree). And I am invited to upload baby photos of her. Cheesy and nice.

Timeline is a new, pretty cool metaphor that really adds a new perspective to Facebook. Facebook as a lifelong diary – well actually…a living diary. Long term not just super-today.

But there is much more that I find interesting.

Read more »

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Davaidavai? What’s that?

Hi, I am Gerald Hensel and I am your host tonight.

Davaidavai is a blog about the stuff which drives my professional life. Digital ideas, social media, advertising in and beyond the 1s and 0s that seem to have taken control of pretty much everything… I work as Strategy Consultant for Blast Radius, Amsterdam. To check out what I do beyond davaidavai, simply follow this link. And don't forget to send me a message in case there is anything left to say.

The thoughts and opinions on this aite are my own, and not that of my employer.

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