Brew Dog. The World’s Strongest Beers now also served in Dead Squirrels.

Juli 26th, 2010 • View Comments Brands, Business, Experimental, Social Business
Tags: Beer, Brew Dog, Cool, Creativity, ecommerce, Experimental, Funny, Ideas, Long Tail, Strategy, visual, We like, World

If there is one thing that I like about e-commerce it is the beauty of the long tail. You know what I am talking about – bizarre niche products and, sometimes, even more bizarre ways to market them.

Talking about bizarre…

Get to know Brew Dog, a brewery from North-East scotland. What the scots do is simply to c

reate some of the strongest beers on earth. Being sold under names such as ‘Tactical Nuclear Penguin‘ or ‘Sink the Bismarck‘ we are talking about beer with 32% – 50% ABV!!! That’s more than most vodkas have.

And long tail is what Brew Dog is all about

Beer was never meant to be bland, tasteless and apathetic. (…) We are proud to be an intrepid David in a desperate ocean of insipid Goliaths.

As a German I particularly like their little personal war with my Fatherland. I think not one product was named ‘Sink the Bismarck‘ since 1941. But hey, in Brew Dog’s case it’s absolutely alright. I mean they serve their beer in squirrels. That’s just genius!

Check out Brew Dog’s products, read their blog and buy their dead squirrel beer. They deserved it.

And here is the brilliant new video of the guys, announcing the strongest beer on earth, called ‘The End of history‘ which weighs about 55% ABV (OMFG)!!!

I am a fan. And here is the clip…

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Awesome. The new ‘Iron Sky’ Trailer is Online.

Mai 13th, 2010 • View Comments Experimental
Tags: Cool, Creativity, Experimental, Germany, Iron Sky, Movie, trailer, We like, World

How cool is that. A couple of days ago I have posted an article about a very interesting collaborative Finnish film project called ‘Iron Sky’ (Read the article here). And now the guys have just launched a new teaser with first live footage. If you live in Frankfurt, support the guys when they do their shooting here. If you don’t live in Germany enjoy the trailer, become part of the community to support the film and send the guys your money.

Chat Roulette. If you turn your head I win.

Februar 28th, 2010 • View Comments Experimental
Tags: Chat Roulette, Cool, Creativity, Experimental, Funny, Social Networking, World

Flyfire. The next beautiful and probably extremely annoying Media Idea.

Februar 24th, 2010 • View Comments Experimental
Tags: 3D, Cool, Creativity, Experimental, Firefly, Ideas, Media, MIT, Out of Home

If there is one thing I am pretty sure of then it’s a future stuffed with ads of all kinds at places you would not even think about nowadays. One aspect of it will be based on anything even losely connected to Augmented Reality. Stuff like Layar will finally enable us to wallpaper every freakin’ inch of this planet with virtual billboards. The second way to Open-Space-Advertising could be kicked of by this concept called Firefly. Firefly Flyfire. Flyfire makes little helicopter-like machines fly in formations which can be used to stage 3D information. Thank you M.I.T. for a future that might look great but might well be pretty annoying (via Bewegungsmelder).

adidas. Preparing the Social Push for NBA All–Star Weekend.

Februar 5th, 2010 • View Comments Brands, Experimental, Social
Tags: 180, Adaptation Marketing, adidas, Agencies, Brands, Cool, Creativity, Dwight Howard, Experimental, Ideas, Riot, Sharing, Social Influence Marketing, Strategy, TBWA, Tools, We like

For about three years I worked on various adidas accounts here at my employer, Neue Digitale / Razorfish. That’s why I’m pretty interested to watch what the brand is up to when it comes to new digital (mainly social) concepts. In fact, the days of big digital presentations are over are getting reinterpreted at adidas HQ, Amsterdam.

On NBA’s All-Star Weekend Orlando Magic Center Dwight Howard takes the lead in a push by 180/TBWA Riot and adidas to socialize….umm…..big shiny ad productions. They will air a 30-second spot starring the basketball god which unlocks more Howard-related content the more it is shared. Additionally it will be intertwined with the website and a Youtube channel.

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Charlie Brooker. Your Own News Report Template in a Nutshell.

Januar 30th, 2010 • View Comments Experimental
Tags: bbc, communication, Cool, Funny, Ideas, News, Presentation, Truth, TV, visual, World

Oh, and as I was in the process to write about cynical DIY ways to create your own PR drama, here is a brilliant analogy – creating your own dramatic news flick out of nothing. Or to be more precise, creating something which looks like news but is just a format. The Guardian’s Charlie Brooker demonstrates a literal version of any piece of outdoor news report on TV nowadays. It looks serious. And by god, it is (via brandflakesforbreakfast).

Razorfish. Emerging Experiences launches Razorfone.

November 23rd, 2009 • View Comments Experimental, Tech, Trends
Tags: Cool, Creativity, Experimental, Ideas, Mobile, Razorfish, Retail, Tech, Tools, Touch, visual, We like

My colleagues from Razorfish’s Emerging Experience team have come up with a new application which furthermore eases shopping processes. Razorfone is a prototype application which simplifies buying processes using the means of touchscreens. Razorfish Emerging Experiences has come up with a lot of innovative touch applications lately. Do also check out the configurator they made for Audi and their Razorfashion application.

Razorfone Interactive Retail Experience from Razorfish – Emerging Experiences on Vimeo.

IKEA. Showrooms go Facebook.

November 19th, 2009 • View Comments Ads, Experimental, Social
Tags: Brands, Case, Cool, Creativity, Facebook, Ideas, Lifestyle, Media, Presentation, Social Influence Marketing, Tags, We like

There are ideas in this world which are just a little bit better than others. This IKEA case is one of them. Forsman & Bodenfors was armed with just a small media budget and invented this simple campaign for the Swedish furniture store. Thanks Griffin and mab397 for the link.

SixthSense. Redefining Man-Machine-Interaction.

November 18th, 2009 • View Comments Experimental, Tech, Tools
Tags: Cool, Creativity, Experimental, Gesture, innovation, Interfaces, Interview, Prediction, Presentation, Tech, TED, Touch, Trends, World

The latest series of Ted takes us to India. Pranav Mistry is a student at the notorious innovation factory M.I.T and inventor of SixthSense, a wearable device that enables new interactions between the real world and the world of data. In this demo he explains this new type of men-machine interaction – including a deep look at his SixthSense device and a new, paradigm-shifting paper “laptop.” In an onstage Q&A, Mistry says he’ll open-source the software behind SixthSense, to open its possibilities to all. Fantastic stuff.

Esquire. Spicing up print with Augmented Reality.

November 17th, 2009 • View Comments Experimental
Tags: Augmented Reality, Business, Cool, Experimental, Ideas, Lifestyle, Market, Print, Strategy, Tech, Tools, visual

Okay…Augmented Reality. About a year ago three words which simply had to be said by someone in a digital creative brainstorming was Flashmob, Social Media and QR code, with the latter being replaced in 2009 by Augmented Reality (“Creatives Bingo”).

To be honest…currently I only see few interesting use cases for it (the way it is used by brands nowadays). No, dear brands. I am not interested in an animated version of my cereals box. And no I won’t hold print ads into my webcam in order to see ads.

Don’t get me wrong. I believe, it’s a great technology. Augmented Reality can work – in the moment it delivers added value. Something which is more than just a moveable 3D-version of ads, ads, ads. Take Layar for example, a mobile browser which intertwines AR, mobile and knowledge. Or Invizimals, a pretty cool looking toy for the PSP. And maybe….just maybe….magazines and newspapers might create new, cool experiences intertwined with their print content as well through AR… One year after their 2008 E-Ink issue Esquire has published its first AR issue together with the Barbarian Group.

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