Archive for Classics
Absolut. 25 years in fantastic ads.
Dezember 7th, 2009 • 1 comment Ads, Brands, Classics
Tags: Absolut, Ads, Branding, Brands, Classics, Cool, Creativity, history, Lifestyle, Print, visual, We like, World
My friends at Creative Criminals have published this fantastic compilation quite a while ago. But it is still worth taking a look at: For over 25 years Absolut vodka has run a simply überinspiring advertising campaign. The well known bottle of Absolut is formed in the shape of a tradtional Swedish medicine flagon. It may be hard to use for bartenders but the shape was an inspiration for their print campaign which just does one thing: Position the product as hero.
Check out the ad compilation here.
Madmen. An interview with David Ogilvy.
August 12th, 2009 • Brands, Classics
Tags: Agencies, Brands, Business, Classics, David Ogilvy, Ideas, Interview, Ogilvy, Philosophy, Strategy
I admit, this is a rather classic ad week. Apart from M&As such as the network I work for being bought by another network, and of course Friendfeed being eaten by Facebook there was not too much going on in the social web last week. So why not take the time to get back to the classics? David Ogilvy for example. One of the fathers of modern advertising and a Madman whose voice will stay relevant in this industry for ages to come. Watch this great interview with the master himself being interviewed by John Crichton in 1977.
The video was realized by the American Association of Advertising Agencies AAAA. Thank you.
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