Archive for Ads
Dirt Devil. The Exorcist Revisited.
Mai 4th, 2011 • Ads, Brands
Tags: Brands, Creativity, Dirt Devil, Funny, Germany, Ideas, TV, visual, We like
One of Germany’s best film and media schools is located close to Stuttgart in Ludwigsburg – Filmakademie Baden-Wuerttemberg. The school regularly makes students work on actual projects for actual brands and the following Exorcist spoof commercial for Dirt Devil is just one of them.
I found it pretty funny and a very good, simple TV idea. Well done.
(thx to The Laughing Squid)
Fake of the Day. The GranataPet Snack Check Billboard.
März 30th, 2011 • 5 comments Ads, Experimental, Fake
Tags: Ads, Advertising, Fake, Foursquare, Germany, Ideas, Out of Home, Social Influence Marketing, Tech, World
Time for a new category on davaidavai – the fake of the day.
More and more I get sick of unapplicable fake campaigns that get retweeted over and over again to generate PR for the phantasies of an agency. The beauty of (tech) creativity is to work under certain limitations. And is absolutely legitimate to play and experiment with prototypes. But to mark an unapplicable prototype with a reach of 3 persons in your bathroom and a Youtube video to promote it as a campaign is strictly unethical.
The fake of the day came via geekosystem, Creativity Online, and mashable and is currently getting retweeted all over the web. The idea goes like this: ‘GranataPet brand dog food figured out a clever way to beat the problem with food ads: In most forms of media, consumers generally can’t taste or smell the food being advertised. When one checks in at the billboard via Foursquare, some of the dog food slides out of a dispenser and into a bowl, ready for dogs sample.’
Yeah, right. On one billboard?
Questions:
- I am German. Has any German ever heard of this dog food brand?
- Has any German ever seen one of these billboards?
- How should this billboard work if (in 2010) only ~20,000 Germans were actual Foursquare users
Wikipedia. 10 Years of Contributors like You.
Februar 14th, 2011 • 1 comment Ads, We like
Tags: Agencies, Cool, Creativity, Funny, Ideas, People, Truth, wikipedia, World
I was not aware of Wikipedia doing any ATL advertising. But it seems slovak ad agency Jandl has come up with something that looks like a ’10 Years of Wikipedia’ activation campaign. I do not think it’s an official Wikipedia campaign but rather a quick agency-driven award concept. But any hint here is appreciated.
The campaign is nice and pretty true and comes with a good activation insight. Wikipedia is run by passionate nerds who like to share their knowledge. My nerd moment was my article about the Geneva Framework in Germany’s Wikipedia. But that’s a different story.
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Hysterical. Groupon’s ‘Save the Money’ Super Bowl Campaign.
Februar 7th, 2011 • 9 comments Ads, Allgemein, We like
Tags: Ads, Agencies, Brands, Charity, Cool, CPB, Creativity, Funny, Groupon, Ideas, Lifestyle, Super Bowl, TV
‘Money is one of our most important natural resources. Sadly, thousands of dollars are wasted every year. Until now.’
Groupon.com and Crispin Porter just launched their new ‘Save the Money’ campaign during Super Bowl. Yes, it was fucking expensive. And it has followed the handbook of many successful superbowl commercials – Make the commercial talk of the town. Cuba Gooding Jr., Timothy Hutton and Elizabeth Hurley star in Groupon’s first three commercials which allegedly seem to raise money for charity….but wait…they don’t.
There is a thin line between being ironic and being cynical. And campaigns like this one are designed to spark outrage… One comment underneath the Tibet commercial says
Please boycott this corporation and tell everyone you know to do so. Additionally, please pressure all businesses that advertise through it to end all dealings with it. The vacuousness and utter amorality of 21st century capitalism has been put on display, and we need to collectively say that we’ve had enough.
I personally think Groupon’s commercials are hysterical. Plus if you follow the link to Groupon’s Save the money site you will find Donate buttons to contribute to the four good causes that Groupon makes fun of. I think this in fact counters the cynicism charges adding a lot of money and awareness to these charity projects. Simply because Groupon doesn’t make fun or whales, Tibet or the Rain Forest – it makes fun of Political Correctness. And I sense this Political Correctness all too often is more cynical than to spoof it. Or as @e_fink accurately commented…
“Amazing. More people are offended by Groupon’s ads than the coarse objectification of women in EVERY SINGLE OTHER AD!”
Groupon ‘Save the money, Whales
Advertising. Why the Model Slept with the Casting Director…
Dezember 9th, 2010 • Ads, Ideas
Tags: Ads, Agencies, Creativity, eram, France, Funny, Ideas, Lifestyle, Print, Truth
One thing that keeps on driving me insane in marketing is the massive amount of work attached to a piece of output that most humans would consider as…a print ad…or (most often) a pretty boring radio commercial. I mean if my dad knew how much work has been done, how many presentations were made to eventually stage a billboard with a car on it (and a price) he would instantly go insane. I think this print campaign for Eram in France points that out quite nicely…
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Sad Truth. Everybody could make ads.
November 8th, 2010 • Ads
Tags: Ads, Advertising, Agencies, Creativity, Funny, Ideas, Mccann, We like
Simple, funny and true. ‘Everybody could make ads’ by McCann Erickson. Unfortunately not everyone could make digital marketing. Check out McCann’s funny little animals/kids/porn slider – good to finally know how McCann generates its ideas.
Hello. And Fuck you Nissan.
August 24th, 2010 • 3 comments Ads
Tags: Ads, Campaign, Fail, Germany, Nissan, Underway
I just stumbled upon this pic of the current Nissan campaign by TBWA London. It is not only a boring headline, it also shows a lot of disrespect and lack of any kind of cultural sensitivity no taste at all. The headline alters the first stanza of Germany’s national anthem – ‘Deutschland, Deutschland ueber alles’ (‘Germany, Germany above all’).
I am not so sure if Nissan and TBWA know that this part of Germany’s anthem is (not prohibited but) officially banned in Germany due to its function in the Third Reich. We sing the third strophe now for about 65 years…apart from a couple of skinheads. And yes, coming up with this headline in 2010 is highly offensive for a German. But what I feel sorry about most, TBWA – your lack of knowledge in combination with bad copywriting.
Does Nissan actually sell cars in Germany too? I think so.
Bizarre. My Tram Station is an Outdoor Award Entry.
August 22nd, 2010 • 3 comments Ads
Tags: Ads, Agencies, Amsterdam, Awards, Funny, Ideas, Media, Outdoor, Truth, Underway, visual, World
I work pretty much in the center of Amsterdam. I love the city. But to be honest, there are nicer places than Leidseplein, the square nearby which opens the gates to the touristic part of the city.
What I find really bizarre (beyond stoned German teenagers) is Leidseplein’s tram station. In fact, it’s not a tram station – it is a living Cannes Outdoor Lions Award entry for the city’s agencies. Every second week the tram station is in the center of another expensive outdoor ad idea that you cannot see anywhere else. It’s the kind of stuff that you see in award videos. The kind of idea that is getting sold to award jurys as a globally executed ad campaign, while in fact we are talking about one tram station at Leidseplein.
This week it’s 180 TBWA\BEC with adidas F50 Lightspeed.
A couple of weeks ago it was some fantasy motion picture…
Oh Fuck. ‘When I grow up’.
August 18th, 2010 • 2 comments Ads
Tags: Ads, Cool, Creativity, Funny, HR, Ideas, monster.com, Viral
Ha ha…ha….ha….think you’re funn……waaaaaaaaaaaaaaaaaah! The video is very very old. But it still is……waaaaaaaaaaaaah!!!
Case Study. Old Spice Guy flexes his Muscles.
August 5th, 2010 • 2 comments Ads, Strategy, We like
Tags: Adaptation Marketing, Ads, Agencies, Brands, Case Study, Creativity, Funny, Ideas, Old Spice, Presentation, Social Influence Marketing, Truth, We like, wieden & kennedy
Yes, we all love Old Spice now. No, it was not at all unsuccessful. In fact Wieden + Kennedy did not only stage a highly entertaining stunt with ‘the man your man could smell like’ – obviously it had exactly the effect a great campaign is supposed to have. It sold stuff.
I admit, ad agency case studies should always be watched with a certain skepticism. But hey, the best social media first ad campaign of the 21st century rocks big time (via adweek).
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