Archive for Ads

Dutch Advertising FTW. Charlie Sheen goes 0% with Bavaria.

Just a couple of months after making Hugh Hefner drink Bavaria the Beer brand now promotes its alcohol-free range again…with known Alcoholics as testimonials.

First Don Johnson, then Mickey Rourke. And of course it is now Charlie Sheen to defend the freedom of drinking 0% beer. The campaign comes from Selmore Amsterdam.

Via Amsterdam Ad Blog

Now That Makes Sense: ‘Why Didn’t You Like This Ad?’

How to Stage B2B. Scania – The Best Driver in the World.

I just stumbled upon this (a bit longish) video by Crispin Porter at the site of my friends from Creative Criminals. The film shows how exciting B2B can be if you let it. The task is simple: Swedish truck manufacturer Scania created a competition for truck drivers. The goal is to find the most skilled driver in the world. And this is how it looks like…

It is Happening. Stephen Colbert on Advertising.

Stephen Colbert on advertising strategies. Take a minute to watch this. And let me quote Fresser: ‘This is real, this is happening. It happens every day, and somewhere in a midwestern cubicle, from nice people you might be friends with, it’s happening right now.’ (via Alt nytt er farlig)

Isn’t It Ironic? Iran + Nukes = Awesome!

Yes, that’s an actual ad from the 1970s. Thanks for consistent and sustainable leadership America.

High Five FirstBank. Great Super Bowl Commercial.

Yes, that Creative Director had balls to present this concept to the client. Love it.

FirstBank – Super Bowl Commercial from TDA_Boulder on Vimeo.

We definitely like: Chevrolet’s ‘True Story’.

Fantastic commercial, Chevy. With 5 minutes it is a bit too long to enthuse everyone. But dear Chevrolet: Do yourself a favour and turn your boring Youtube channel into a hub for your consumer’s childhood memories. That’s a great story. And even though I as a European have no personal memories of Chevy – I guess a lot of Americans do.

Thx to Creative Criminals. More ‘stuff we like’ here.

Disco! Patrick Swayze definitely had Blue Ribbon on his Mind.

Time for…yes….a TV commercial. Gems like the following TV ads were created back in the days when they were still interesting. In the case of this Pabst Blue Ribbon spot with a youngish Patrick Swayze about a decade before anyone could ever say “Look, spaghetti arms. This is my dance space. This is your dance space. I don’t go into yours, you don’t go into mine. You gotta hold the frame.”

Reminds me of David Naughton in this 1977 Doctor Pepper TVC.Thx to adweek.

Great Ads. Sony PS3, Long Live Play.

Some campaigns are different. Sony’s “Long Live Play” PS3 Campaign may be one of them. Playstation brand’s ad agency Deutsch Inc. really did a great job. But just check it out…

How to position Ice Cream like a Boss: “You want nutrition, eat carrots”.

I just stumbled upon this perfect example of a great copy text. After years of working as a copywriter (in my previous life) I still have a lot of respect for the few who are able to write such an intelligent, bold, entertaining text. A no-bullshit text that positions this ice cream as the fat, unhealthy, very delicious product that it is. Well done! Congratulations Wisconsin for this ice cream and congratulations for the copywriter (who was probably the van owner).

Please zoom in if you are too old to read the text below.

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Davaidavai? What’s that?

Hi, I am Gerald Hensel and I am your host tonight.

Davaidavai is a blog about the stuff which drives my professional life. Digital ideas, social media, advertising in and beyond the 1s and 0s that seem to have taken control of pretty much everything… I work as Strategy Consultant for Blast Radius, Amsterdam. To check out what I do beyond davaidavai, simply follow this link. And don't forget to send me a message in case there is anything left to say.

The thoughts and opinions on this aite are my own, and not that of my employer.

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