davaidavai is a blog about strategic marketing in the digital age in the first place.

But it is also about the stuff which drives my private and my professional life: digitally enhanced ideas, trends in paid, owned and earned media, advertising, Books…oh, and history and politics.

I? My?

My name is Gerald Hensel. I work as Strategy Director in Berlin, Germany. For about 20 years I work for agencies. Since 2004 primarily in a digital integrated role.

Before I started working in this insane but very lovable industry, I studied International Politics, History and Linguistics. As you will certainly find out: these things are my other passion. A lot of it can be found here.

I do an awful lot of stuff besides davaidavai: to check out what that is simply follow this link. Specifically I would like to invite you to follow/contact

@ghensel on twitter

contact me on LinkedIn

follow davaidavai on Facebook

follow my other side-project PlanetWTF on Facebook

or how about a lot of interesting stuff on Pinterest?

And if this still isn’t enough: you can of course send me your feedback via davaidavai’s super fancy contact form.

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