Rock Bottom. Droga 5 has possibly created the worst campaign ever.

Dezember 8th, 2011 • Games

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If the following video is no hoax it has the realistic chance to become one of the most disgusting, cyncical pieces of marketing I have ever seen. I thought the ‘concept campaign’ White Bull Army was pathetic. But the crap idea that Droga 5 is about to launch for gaming headset brand Turtle Beach is hard to bear.

Check out the video

Quote: “Gamers want the immersive feeling of being in a warzone. Turtle Beach takes you there.” Even if it is a hoax (it will be in the end): Putting a first person shooter into the same context as a war zone where thousands of people died and millions suffer every day makes me want to spit out.

And no, I disagree. Not any PR is good PR. This is shit. Cynical, pathetic shit. I am ashamed to work in the same industry as the guy who came up with this. (via adverblog)

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  • http://twitter.com/_s_k_ Sebastian Krowarz

    they’re going totallly ad absurdum here where the gaming industry and its consumers had already hard times avoiding being seen as brute killers just for playing fps games. wherever this campaign might lead to – the single fact that an industry brand is the sender builds up walls that have been torn down during the last decade. and all that besides the cynical approach of advertising an entertainment product with one of the most disgusting and inhuman habits of handsling conflicts….

  • http://johanneskleske.com Johannes Kleske

    You know, you gonna end up in the award video with the voice over saying “the bloggers went crazy about our campaign”.

  • Anonymous

    You are right. Tonight I will download a couple of Burger Sacrifice videos, pause when the Blogger/twitter cumshot comes and zoom in to every article/post…

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