It’s the conversation, stupid.

China. Ogilvy’s ‘Social Media Equivalents’ in China 2011.

Oktober 17th, 2011 • Social

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Ogilvy China has re-created the well-know Conversation Prism to show some of the Chinese local platforms thriving in place of major international equivalents. Practivally the diagram is actually as useless as the original Conversation Prism (‘Did anyone ever look at this diagram of 250 platforms to find the right one for his purpose?’) but it nevertheless gives you a good understanding of the vast Chinese digital landscape.

Do also check out Ogilvy China’s study ‘Connected’ on digital marketing in China.

via Penn Olson

Tags: Agencies, China, Media, Ogilvy, Social, Social Influence Marketing, Social Networks, Tools, Touchpoints, visual, World

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Interesting how it includes services that are actually blocked in China (e.g. Facebook, YouTube). That’s not to say that nobody uses them – they are those who use proxy-servers to access these servers, mostly Chinese who have friends abroad – but giving them such a promiment spot in the diagramm is a bit misleading I’d say. I think what would be helpful to most would be a simple diagram showing the Chinese alternatives for the services ‘we’ are used to.
Anonymous

Well…these diagram snacks must still be considered as PR tools, not strategic tools, right?

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